Was a good era during the golden years of the network
Was it though? personally their golden era ended for me a few years before this. I guess if we are comparing this period to the last few years then it is a golden era.
Golden era ended in 2007 IMO
Yep, 06/07 time for me as well.
You can still see the youthful creativity there. It probably was around 2010/11 when Ten lost its shine.
So when they went all-in on their expanded News coverage then.
All that expenditure probably was the last straw, that is what got the then-major shareholders like Gina Reinhart, James Packer and Lachlan Murdoch worked up when the numbers did not deliver the benefit they would expect with the simultaneous move to targeting 25-54s.