I agree with just about everything that’s been said about 2GO and Sea FM. Re: Breakfast programs, music formats, local programming, etc.
On the Central Coast it’s incredibly stupid for SCA to run not insignificant chunks of networked content, usually simultaneously airing on the Sydney and/or Newcastle stations which are easily receivable in much of the CC radio market.
Nova Entertainment definitely has the right idea with Star. While 104.5FM Central Coast probably could be used to run a local version of Nova or Smooth FM, instead they do the right thing by formatting, branding and programming Star 104.5 as a point of difference to not just the other Central Coast commercial radio stations, but also those from Newcastle and Sydney (Star would surely have to be one of the more popular “Other Stations” in the radio surveys of both markets?) because to some extent the signal is receivable with listenable reception in all three markets.
This above proposal would mean that Nine would own Star 104.5. Even though the Central Coast market would still meet the required minimum number of media voices of 4 (SCA, Seven/Prime, Nine & Ten/WIN), I think there would be the possibility of Nine selling Star 104.5 to someone like Grant Broadcasters under this scenario.
No, they would be down to 3 voices. Also, under the 2-station rule, Nine/SCA would have to sell off Star 104.5 anyway, bringing it back up to 4 voices.
Oh, I don’t think SCA are selling 2GO anytime soon, regardless of their current ratings performance!
That said, it would be nice though, in which I could see EON owning 2GO, like with Mix FM on the Sunshine Coast, who manages to have a local drive program. For a market next to a major capital city, the Central Coast is underserved with its local drive programs, with only 1 out of 3 local commercial radio stations having a local drive program compared to 2 out of 3 on the Gold Coast (Gold & Hot Tomato), 2 out of 4 on the Sunshine Coast (Mix & Zinc), 2 out of 2 in Wollongong (i98 & Wave), and 2 out of 2 in Geelong (Bay & K Rock).
Eh, generally I would agree but quantity does not always equate to quality.
In the case of the central coast, their 1 local drive program is still only a music shift…
Not sure about everyone else but somehow I personally feel more connected to drive programs (whether focused on music, talkback or a mix of both) that are produced specifically for a local market rather than those going out across dozens of stations around the country.
One could argue that metropolitan markets (including Sydney) are underserved when it comes to local drive programs, but that’s another story…
Exactly what I was thinking, maybe a ‘bad case’ of an April Fools joke. Just Mandy playing “Addicted to Love” all morning. If so ‘She’ll make my day’, I don’t mind Palmer’s hits.