Canberra - Survey 2, 2025

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Mix 106.3 remain on top with 22.3% (-3.0 from last survey), followed by Hit 104.7 with 13.9% (-0.8), ABC Canberra with 11.6% (+0.1), RN with 8.5% (+3.6), JJJ with 8.4% (-1.3), and ABC Classic with 7.2% (+2.2). 2CA rated 5.1% (-0.2), whilst 2CC fell 1.3 to land at 3.3%.

In the demos, Hit is #1 in the 10-17s & 25-39s, whilst Mix tops the 18-24s & 40-64s, and RN wins the 65+.

In breakfast, Mix’s Kristen & Nige dominate with 22.8% (-3.7), followed by ABC Canberra’s Ross Solly with 15.3% (+0.7), RN’s Sally Sara with 14.9% (+6.1), and Hit’s Rob & Gabi with 11.7% (-1.6). In drive, Mix’s Larry Appley dominate with 22.9% (-4.1), followed by Hit’s Carrie & Tommy with 17.8% (-0.4), and ABC Canberra’s Georgia Stynes with 9.8% (+2.3).

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Lowest ever share in 2CC’s nearly 50 year history.

Also of note: “Others” was at 14.6%, the third largest share for the category to date, with the top 3 all occuring within the past five surveys.

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Assume this would be related to the introduction of DAB+ radio.

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Exactly my assumption as well.

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Hit 104.7 really starting to struggle will there be a new Breakfast show in 2026??

I would agree a big chunk of the younger listeners who would listen to Hit have most likely gone to streaming or DAB+ as there is very little choice on the Fm band.

Should They blow up Hit 104.7 and make it a KIIS station?

Quite a jump for Radio National. Probably a good example of just how volatile these surveys are.

Bring back Ned & Josh? Interesting they were dumped for Wilko & Courts who ended up leaving anyway.

The massive movements in the younger demos possibly highlight that younger audiences are moving away from traditional broadcast radio, as smaller sample sizes would explain the chaos which seems to exist in the movements of the younger demos in these surveys. The average audience for both the 10-17 and 18-24 cohort was just 2,000 each.

Also notable was in 2CC’s record low number, the drive timeslot recorded a 0.2% share. Think about that in raw numbers for a moment. If we assume that the entire potential population of 430,000 was listening to the radio, that’s just 860 people listening to 2CC Drive. Then factor in that the number of people actually listening to the radio would have been well under the potential reach (average total radio audience in the timeslot was measured at 36,000), and you have to start to wonder how much of that timeslot was only heard by people in the studio.

Drive on 2CC was the only timeslot across all stations to record an unmeasurably small average audience (last survey that honour when to Radio National evenings).

Then there’s the sheer numbers of asterisks in the average audience numbers in the demos. I feel sorry for sales reps trying to sell airtime. That must be a tough gig.

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That has to be a mistake, surely? To go from 2.0 in afternoon, to 0.2 in drive, then up to 4.8. Just seems like a bizarre anomaly. Even the 0.9 from last survey doesn’t make sense.

Also, did RN really just almost double its 65+ audience? Is 21.5% of this age group in Canberra really listening to Radio National?? :face_with_spiral_eyes:

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Canberra surveys have had wild swings in them for as long as I can remember, but it seems to be getting worse lately. With the overall audience number trending downwards, I think it’s getting harder and harder to make the sample size representative of the audience, and consequently the swings really stand out in the stations and timeslots with smaller audiences.

It’s probably necessary to use a running average over about four surveys to get meaningful results out of Canberra surveys these days.

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