Mix 106.3 maintains its #1 position, despite going down 2.3% to 15.8%. Hit 104.7 is not far behind at 15.4%, which is up 0.3% from last survey, whilst ABC Canberra is at 13.6%, up 0.7% from last survey. 2CA went up 0.9% to 7.9%, whilst 2CC fell 1.9% to land at 5.2%.
Good to see Hit increasing to be #1 in Mon-Fri, Mornings, Arvos, Drive and Evenings while ABC is #1 in Breakfast and Mix #1 on Weekends. In the Age categories Hit is #1 10-39, while Mix #1 40-54 and ABC #1 55+
Of the more recent presenter additions to Hit 104.7’s lineup, it seems that Gemma Maddox (who is a good presenter from what I’ve heard, so I’m happy for her! ) is performing better for them in the afternoons than Ned & Josh are at breakfast.
As for the ratings of 2CC…what can you say? At least 2CA is getting OK-ish ratings (allbeit, still behind the FM stations and ABC Canberra) between 9am & 4pm weekdays.
The cumulative audience figures for 2CC tell the story. Hadley and Jones down to 14,000, Smith down to 12,000, Drive down to an embarassing 7,000 and Price down to a pathetic 5,000. The Smiling Undertaker on Breakfast is 13,000.
That 7.9 is 2CA’s best showing since at least the late 90s. (They had an 8.9 in 1995, but I have a gap in Canberra data from 96-99.)
Still nothing to celebrate. Being on AM and underinvesting in programming sees them far behind.