Mix 106.3 went up 3.6 from the previous survey to 24.2%, putting themselves well ahead of sister station Hit 104.7, who also went up 3.1 to 17.5%. ABC Classic was 3rd with 9.8% (+0.3), followed by a two-way tie for 4th place between ABC Canberra (-2.8) & RN (-1.0) at 8.4%. 2CA went up 0.5 to 6.9%, putting themselves ahead of JJJ, who fell 2% to 6.1%, whilst 2CC went up 0.1 to 4.8%.
In the demos, Hit is #1 in the 18-39s, whilst Mix wins the 40-64s (including a whopping 47% share in the 40-54s!!) as well as the 10-17s, and ABC Classic wins the 65+.
In breakfast, Mix’s Kristen & Nige dominates with 22.7%, followed by Hit’s Ned & Josh with 16.4%, and a two-way tie between ABC Canberra’s Adam Shirley and RN’s Patricia Karvelas at 12% a piece. In drive, Mix’s CBR Wrapped is #1 with 21.7%, followed by Hit’s Carrie & Tommy with 17.8%.
And well done to 2CA!
They don’t have very good proof readers missing the wrong frequency in the big bolded heading.
Just imagine if 2CA was on fm.
Look at the figures for Triple J, normally they perform much better in markets where there is limited choice on FM.
RN going against the trend in Canberra!!!
Just a small correction, Bronte and Wilko have been replaced by CBR Wrapped with an ensemble crew headed by Rod Cuddihy and Gabi Elgood.
Looking at the demo breakdowns, it’s worth noting that 2CA outrates ABC Canberra in nearly every demo under 65, the exception being the 18-24s. It even does well in the 25-39s (better than in the 40-54s in fact!), where it scored a 5.7% share, up from 1.3% in the previous survey, which is quite impressive for an AM music station.
In terms of timeslot breakdowns, 2CA outrates ABC Canberra in afternoons & weekends.
24.2 is the largest share ever scored by the 106.3 frequency, and the largest for any station in Canberra since 104.7 had a 24.5 in S/2002.
Conversely, Triple J’s 6.1 is its lowest since S2/1993 and ABC’s 8.4 is its lowest ever (data dating back to 1976).
What a shame then for RadioInfo to continually refer to this momentous occasion as Mix106.6.