Canberra - Survey 1, 2023

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Mix 106.3 went up 3.6 from the previous survey to 24.2%, putting themselves well ahead of sister station Hit 104.7, who also went up 3.1 to 17.5%. ABC Classic was 3rd with 9.8% (+0.3), followed by a two-way tie for 4th place between ABC Canberra (-2.8) & RN (-1.0) at 8.4%. 2CA went up 0.5 to 6.9%, putting themselves ahead of JJJ, who fell 2% to 6.1%, whilst 2CC went up 0.1 to 4.8%.

In the demos, Hit is #1 in the 18-39s, whilst Mix wins the 40-64s (including a whopping 47% share in the 40-54s!!) as well as the 10-17s, and ABC Classic wins the 65+.

In breakfast, Mix’s Kristen & Nige dominates with 22.7%, followed by Hit’s Ned & Josh with 16.4%, and a two-way tie between ABC Canberra’s Adam Shirley and RN’s Patricia Karvelas at 12% a piece. In drive, Mix’s CBR Wrapped is #1 with 21.7%, followed by Hit’s Carrie & Tommy with 17.8%.

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And well done to 2CA!

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They don’t have very good proof readers missing the wrong frequency in the big bolded heading.

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Just imagine if 2CA was on fm.

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Look at the figures for Triple J, normally they perform much better in markets where there is limited choice on FM.

RN going against the trend in Canberra!!!

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Just a small correction, Bronte and Wilko have been replaced by CBR Wrapped with an ensemble crew headed by Rod Cuddihy and Gabi Elgood.

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Looking at the demo breakdowns, it’s worth noting that 2CA outrates ABC Canberra in nearly every demo under 65, the exception being the 18-24s. It even does well in the 25-39s (better than in the 40-54s in fact!), where it scored a 5.7% share, up from 1.3% in the previous survey, which is quite impressive for an AM music station. :slight_smile:

In terms of timeslot breakdowns, 2CA outrates ABC Canberra in afternoons & weekends.

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24.2 is the largest share ever scored by the 106.3 frequency, and the largest for any station in Canberra since 104.7 had a 24.5 in S/2002.
Conversely, Triple J’s 6.1 is its lowest since S2/1993 and ABC’s 8.4 is its lowest ever (data dating back to 1976).

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What a shame then for RadioInfo to continually refer to this momentous occasion as Mix106.6.

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