Channel 4 today announced an extension of its strategic partnership with YouTube to make hundreds of hours of programmes available on YouTube in the UK/Eire and enable Channel 4 to sell its own advertising around these shows, marking the first deal of its kind across the UK and Europe.
This is big - will put some pressure on Sky Sports:
Not quite a first - C4 themselves had a deal with YouTube for their on demand programmes from 2009-2014.
So this will replace BT Sport, I’m guessing.
EDIT: I’ve just read a piece on it. It’s a 50/50 JV which will operate both Eurosport and BT Sport in the UK. Both brands remain for now, but will merge in the future.
Correct, they will first continue as-is, then BT Sport will be a part of discovery+, then they will merge, probably into BT Sport as the brand I’d say, given the BT part-ownership, on the discovery platform.
Could any UK-based MSers confirm which brand is more famous/well known in the UK?
Not UK based but I would say BT Sport. Premier League and Champions League rightsholders.
Was it on Australian tv too?
The final night (as covered by ITV) will be shown this Friday, May 20, at 8.30pm on Seven in Sydney, Brisbane and Perth, and on 7two in Melbourne and Adelaide.
More info:
Terrific
BT is planning to retire BT as a consumer brand and only use EE. BT will only be used for business products.
So it’s either gonna be Eurosport or something completely new. Can’t see them sticking with BT sport in this situation.
Queen + Adam Lambert, Elton John and Diana Ross will all perform at the event for the Platinum Jubilee, which will be broadcast live on June 4, with other such as David Attenborough, soccer star David Beckham, Stephen Fry, Julie Andrews and breakout British tennis player Emma Raducanu also appearing.
More reboots for Ch5.
The new season of Love Island UK will be streamed on 9Now in Australia from Wednesday, June 8.
Same with Australian TV
Is she just complaining she isn’t getting work anymore? She’s a no-name (as they haven’t put her name in the title).
They must be successfully reaching the audiences if the actresses are getting repeat work.