Brands, Products and Promotions

already mentioned in Seven West Media thread

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You know, I didn’t notice this until I brought a packet home the other day, but didn’t these used to be called Dixie Drumstix?

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The term is no longer deemed appropriate.

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I notice Streets is using the old, iconic sticks logo on the new packaging for their Classic Vanilla Ice Cream product. Unilever should never have replaced that classic logo with the Heartbrand logo they use for their ice cream brands around the world. Anyone know the reason for the dual branding and if they intend to bring back the old logo for all Streets products?

Screen Shot 2021-11-01 at 11.55.27 PM

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I saw something on Facebook about Streets doing retro packaging for Blue Ribbon ice cream

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Retro packaging for some of their brands for summer, similar to what Coke did some years ago.

Splice and Paddle Pop will also have the retro look.

https://www.woolworths.com.au/shop/discover/featured-brands/retro-ice-cream?icmpid=sm-key-card-unilever-retro

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I seem to remember Heart bring a Streets ice cream originally and Peter’s having a knock-off Have-a-Heart? Am I right?

I remember Peter’s had a range of Heaven varieties to compete with Magnum before they had Connoisseur. The Choc Hazelnut Heaven was the best.

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I suppose this counts as ‘branding’.

The NSW Government has introduced a new typeface, ‘Public Sans’ to be used in all future communications.

The website has already been changed over, and all communications from December 1 must use it.

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Its a fork of a fork too - it’s based on the font Public Sans created by the US General Services Administration, which is based on a font called Libre Franklin

According to Digital NSW, it’s been localised for NSW

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how do you localise a font to NSW? have it only spell “Qld wins origin again”?

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I’m wondering the same myself - according to Digital NSW its “NSW-specific ligatures”

I sure whoever the designer was just didn’t like the way certain letters looked in the font, so “localised” them.

There are a few letters that can look very different depending on the font.
a & g are 2 of the obvious ones.
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The decision means Eddie Oygur faces personal bankruptcy and business liquidation.

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Anyone tried the Vegemite Hot Cross Buns that Coles are selling yet and if so what do you make of them?

McDonald’s Australia senior brand manager Liz Whitbread said the limited-edition Budgy Smuggler range will be available from a mere $55 exclusively at Budgy Smuggler stores and online until stocks last.

So the company that built its business on fast food is now getting into swimwear.

Those who overindulge in Maccas are not likely to look good in budgie smugglers. :stuck_out_tongue_winking_eye:

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This seems to be a marketing trend at the moment for a variety of brands to have a variety of branded merch available for sale - I still can’t believe people would pay for what amounts to advertising material.

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