The first four entries in the State of Originality competition are:
SA Tourism, “For those who want a little more” entered by TBWA Adelaide / Wavemaker
Google, “Help” entered by Colenso BBDO NZ / PHD
McDonald’s, “End of Night NSW”, entered by DDB Worldwide / OMD
Bundaberg “Australia’s most famous cocktail: Bundy and Cola”, entered by Leo Burnett / Foundation