Bluey

[JohnsonTV]

@TV.Cynic

The national broadcaster, which complains about a lack of funding, missed out on a slice of the merchandising pie of a brand that “will be around for 100 years”.

https://www.news.com.au/entertainment/why-abc-is-missing-out-on-massive-bluey-payday/video/c97d9d69e34ca15015e7937ae75c16da

This issue has been discussed here in the past. I think the ABC has to cop some of the blame for not seeing the long-term potential of the franchise.