I don’t understand why FOXTEL can’t get this right. Take all the non-sport content you have rights to, build quality apps and websites, price it well ($10-15 a month for everything in HD and 4K), stop trying to protect the legacy old school linear cable/satellite service, and promote the shit out of it.
What about all the documentary content from discovery and viacomCBS stuff they just signed up to new deals? Is it just going to be purely drama and movies.
Helps that you own a hell of a lot of the content that backs these services (that you also operate) and you have a market the size of the US (ESPN+ already has 7.5m subscribers, Hulu (without FTA streaming) 30m)
ESPN+ is interesting - its a service that is designed to compliment the ESPN linear channels, it has limited live sport coverage (and none of their high value sports). It will be interesting to see if use Hulu as the vehicle to deliver the content that Disney own that they aren’t putting on Disney+ (like a large portion of what they acquired from 21CF)
I think the strategy is a blanket promotion through News Corp papers (including The Australian) this weekend as many people only buy newspapers on Saturdays and/or Sundays.