BBC

Television Subscription and International
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BBC First in The Netherlands is to be relaunched as BBC NL on May 15.

https://www.bbcbenelux.com/blog/bbc-studios-lanceert-bbc-nl

Donā€™t really love the pink and dark green combo - doesnā€™t seem very Dutch to me. Thought BBC Dutch would be a better name than two letters branding-wise too.

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NL is the EU shorthand for the Netherlands.

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the name BBC NL has quite a nice feel to it, when you say it out loud

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An update on BBC NL: The channel is to be accompanied by a VOD package, BBC NL+, later this year, akin to the tactics used when launching BBC Nordic.

Promos on the new channel are out on BBC First too:

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