Interesting tidbit from this (guess it fits here the best):
More recently, there have been discussions to create a consolidated, single sales unit for Ten, Nine and Seven, though it would be contingent on all three signing up, for regulatory reasons, multiple network executives tell On Background. There have also been mentions of news and production both being consolidated too.
The idea would be to bring advertisers in the door for the AFL (Seven), and on-sell them space during MasterChef (Ten) or The Block (Nine) for example. But Seven is said to be less keen on the idea, and its merger talks, which finalised this week, have added to the idea stalling.
It would mean the networks aren’t competing as strongly against one another and instead compete together against other streaming platforms. Could almost imagine an Australian Hulu even.