Audience Reach, Ownership Control and Local Content

[AustralianAerial]

Continuing the discussion from Ten HD:

@cmo

@AustralianAerial

I would assume that SCA would be looking to offload their TV licenses to Seven West Media and whatever comes of Ten once the reach rule is abolished, rather than invest in any changes to infrastructure.

Interesting.
I tend to agree. SCA probably won’t sell off all their TV division in one hit if they don’t merge with Nine. Perhaps it will be horses for courses.

With the upcoming launch of WIN HD and 9Life in WIN O&O regions, I’d say that any chance of a Southern Cross Austereo and Nine Entertainment Co merger is well and truly dead, buried, and cremated.

Where is SCA losing money? Through its TV business.

@cmo

Most interest will see how much Ten will expand with any potential acquisition or merger.

If what this piece on SBS2’s The Feed predicts happens, then Ten will be absorbed by News Corp (or, more likely, 21st Century Fox).