ARN Regional (formerly Grant Broadcasters)

[Brianc68]

@lovemusic

@Brianc68

KIIS and River are direct competitors over most of western and southern Brisbane.

I don’t think they are direct competitors any more, now that they are under the same ownership umbrella.

973 has always been more of a direct competitor to B105 and MMM and a competitor to Nova (despite Nova owning half of 973), as they are in the same license area. But you are right, River has also been a competitor in the past but to a lesser extent than the other 3.

My point was if you live in western Brisbane and Ipswich which is a huge swathe of the metro you can listen to KIIS or River just as easily, and the two stations now sound very similar. They are probably the most similar two stations in the market and thus are directly competiting for that audience. KIIS sounds somewhere between River and B105, but is still closer to River. They need to differentiate the two more and move River towards Gold and 4MMM to avoid canibalising the sister station.