Network Ten’s The Bachelorette Australia a classic case in point. It’s a 1 million-plus show, but I bet you wouldn’t know it based on the numbers that have been reported. I’ll let you in on a secret: the show’s live premiere audience actually only represents 70% of The Bachelorette’s total cumulative viewing. The truth is that nearly 360,000 people are watching, experiencing and lovingThe Bachelorette in non-live formats.
In addition … Survivor sees another 350,000 viewers when you include non-live audiences to the overall total. Have You Been Paying Attention adds a further 250,000. A staggering 36% of Neighbours and 40% of Offspring’s total audience also sit within non-live environments.
Ignoring the bit about “loving” for the moment, I wonder how many are preferring to watch Ten programmes on TenPlay because of the big blue blob known as Mappy.
Wasn’t sure which thread was most appropriate for this, but would it be a good idea to have a year long rating season rather than having a summer break?
Wouldn’t it attempt to make the networks a bit more competitive during these months and bring back viewers to FTA?
As much as this would be better for viewers, it’s never going to happen. The networks would probably go broke if they had to schedule “ratings season” programing 52 weeks a year.
That’s rubbish. They would program appropriately. Most countries have year round measurement. Australia is one of the few that follows the American style of not counting summer ratings.
Sorta how I was looking at it.
I’m not thinking about launching local shows such as The Block during summer (etc), but more along the lines of fast-tracking US shows so that we don’t wait until the start of the ratings seasons. Obviously new local shows would be a good addition too though.
I think it would work. Look at America these days. They have big shows like Big Brother, The Bachelorette and America’s Got Talent in what we call non-ratings period.
Question about Seven News & Nine News Gold Coast (during weekday late afternoons):
Recent articles (when discusisng shut-down of weekend bulletin) mentioned executives were “happy” with the ratings for the bulletin (Seven), but was due to cost cutting.
As it is under “Ch 7 Gold Coast” (Seven O&O) and therefore metro (OzTam), how would they get the ratings for these bulletins? (i.e.) OzTam doesn’t provide ratings for Gold Coast, only “Brisbane” (5 city).
My guess:
The coding for these bulletins may produce a rating for “Brisbane” (BTQ station), but that actually reflects the Gold Coast transmitter area, as it wouldn’t be broadcast to Brisbane transmitter area.
People meter boxes know which transmitter (Gold Coast or Brisbane) people are watching and that a rating for the Gold Coast news is provided to broadcasters.
A new ratings year starts Sunday 31 Dec with official ratings commencing week 7 on 11 February.
This table shows the estimated TV audience for each of the 5 city markets used by OzTAM for its 2018 analysis (in '000’s) plus the population for 2017 and the increase.
OzTAM will resume normal delivery of ratings information 2 January.
Why the big increase for Brisbane, a city many predicted would be overtaken by Perth in the near future with the latter’s population growth (some programs in Perth like MKR and Little Big Shots outrate Brisbane during the year too).
By 2050 urban sprawl in SEQ will pretty much expand from the Sunny Coast to the Gold Coast and out to Ipswich. That whole area, especially in some areas of the GC and Springfield, is growing much faster (like 10-20% a year).
Possibly because there are more households with TV in the market that OzTam defines as Melbourne even though Sydney is (currently, but of course that may change in the future) the larger city?
Along with the situation with South East Queensland that has already been mentioned, I’d imagine those OzTam estimated TV audience numbers would include Geelong on top of Melbourne’s figures and the NSW Central Coast/Katoomba regions along with Sydney’s figures. Not too sure whether Adelaide & Perth have any satellite cities that would be included with the OzTam TV ratings areas for those two cities though.
Although that would be great from the perspective from a TV viewer, realistically that will never happen.
Personally, I think each year’s ratings season should just be moved forward a week or two (Late January/Early February to mid-November) and be left at that.
Times change and ratings measurements and networks need to change with them. If the networks just give up in certain weeks of the year then streaming services will just pound them to death in those weeks.
Evening slots need to change too. There are more people watching at 5.30pm than at 11.30pm. Evenings should be 5pm to 11pm not 6pm to 12am.
Is there anywhere other than the every-so-often ACMA population determinations (most recent from April 2016) that the license populations can be found for all of the non-east coast markets? Just curious.
