Alone Australia premiered on ABC Australia across Asia-Pacific region last Saturday (November 18). First run episodes are on Saturday nights with repeats during the week at various times.
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Last year’s winner of Alone Australia will appear on ABC’s Compass season premiere.
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Really looking forward to the next season!
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‘Alone Australia’ season 2: Meet the 10 brave folk taking on the wild
Who will survive the ultimate test of human will and skill in the second season of Alone Australia ?
The record-breaking smash hit survival series returns Wednesday 27 March at 7.30pm on SBS and SBS On Demand. This time, 10 Australian survivalists (read on to discover more about each of them) will be dropped into the extreme and wild terrain of New Zealand’s South Island (Aotearoa’s Te Waipounamu).
In this trailblazing 10-part documentary series, participants are completely isolated from the world and each other, stripped of modern possessions, contact and comforts, to self-document their experience – the last one standing winning $250,000.
Dehydration, starvation, relentless rain, snow, freezing sub-Antarctic fronts, Roaring Forties winds and the always imminent threat of tree avalanches, earthquakes, and landslides are just some of the hurdles they face in their mission to outlast everyone else.
With no camera crews or help from the production team, they must fend for themselves, sourcing food, water, shelter, and warmth using only their wits, 10 carefully selected survival items, and the natural resources at hand. And for the first time on Alone Australia , participants are permitted to hunt with bow and arrow.
As well as a new location, this season also sees the launch of SBS Audio’s companion podcast Alone Australia: The Podcast – hosted by Alone Australia Season 1 winner Gina Chick and SBS Presenter and Alone superfan Darren Mara. Listen in weekly from Friday 29 March as they debrief each episode. They’ll unpick every success, mistake, near-miss, and lesson learnt with special guests including S2 cast, S1 alumni, series creators and well-known fans of the show.
will also publish hands-on and engaging teacher resources to accompany Alone Australia Season 2.
SBS Head of Unscripted Joseph Maxwell says of the new season: “Alone Australia became the breakout TV hit of 2023 and most successful original show in SBS history. The series is unique. It’s real, unfiltered and authentic and this struck a chord with viewers. We’re so thrilled to premiere a second season in which the stakes are raised even higher and for Australia to get to know and love our new cast.”
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Prize Details: 20 Prize winners will each receive one double-pass to attend the premiere screening of Alone Australia season 2 in Sydney, on 21st March at 6.00PM.
Commences : 9.00AM AEDT on Monday 4th March.
Closes : 12.00PM on Thursday 14th March.
Winners contacted: By 12.00PM on Friday 15th March.
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TVNZ 2 in New Zealand will show season two at 9pm Thursdays from March 28. However, it will stream on TVNZ+ on Wednesdays from March 27, same day as the SBS broadcast.
Ahead of the return of the “smash hit TV show of 2023”. SBS is launching a limited edition Alone Cologne, a fragrance capturing the essence of being alone in the wilderness with an “an ode to odour”.
SBS is celebrating the return of its record-breaking smash hit survival series, Alone Australia, this week with the launch of a limited edition, unisex fragrance, Alone Cologne.
Alone Cologne is not for the faint of heart. Inspired by the realities faced by the brave souls on Alone Australia Season 2 in the depths of the New Zealand wilderness, the fragrance is real, raw and ripe. The scent is built around the idea of “an ode to odour”, designed to be a riot of untamed, unforgiving and unpleasant notes to transport those who smell it into the wild and untamed world experienced by the series participants.
The Alone Cologne campaign has been created in collaboration with creative agency and production company, Jack Nimble, who worked with acclaimed perfumer, Ainslie Walker.
Walker describes Alone Cologne as: “stale notes of campfire soot, rain-soaked dampness and earthy moss. This is followed by overwhelming notes of rotten game flesh, which sing in harmony with smoked fish skin, unwashed skin and greasy hair. This pungent prelude is followed by a serenade of soured sweat and halitosis, bodily fluids and a light after-whiff of the New Zealand wilderness.”
Alone Cologne is being launched today as part of the wider national marketing campaign from SBS for the series. Alone Cologne activity is rolling out across PR, social content and creator partnerships with a strong social influencer element, including partnerships with Hamish & Andy, Jack Archdale, Ash Wicks and Froomes.
As part of the campaign, a cinema ad was created for the media launch of Alone Australia held last week in Sydney, and is also rolling out across social channels.
“Alone Australia was one of the biggest shows on Australian TV in 2023,” said Jane Palfreyman, Chief Commercial and Marketing Officer at SBS. “This Alone Cologne campaign playfully captures the key premise of the show – a raw and unfiltered experience with contestants braving the elements on their own in their bid to survive the longest. This unique execution has been created to drive strong social noise and help continue the cult following around this breakthrough TV property.”
“Jack Nimble prides itself on creating social-first ideas that get the internet talking, and now we can call ourselves perfume makers as well,” said Adam Wise, ECD at Jack Nimble. “Creating the scent was a super collaborative process with the team at SBS. Together we smelled some truly horrible smells, but we bottled them up into a scent that truly captures the essence of survival.”
Alone Australia returns Wednesday 27 March at 7.30pm on SBS and SBS On Demand. This time, 10 Australian survivalists will be dropped into the extreme and wild terrain of New Zealand’s South Island (Aotearoa’s Te Waipounamu), where they face the ultimate test of human will.
In 2023, the program redefined TV viewing in Australia with the series averaging more than 1.24 million viewers per episode, with almost half of that audience coming from digital via SBS On Demand.
The 10-part documentary series sees participants completely isolated from the world and each other, stripped of modern possessions, contact and comforts, to self-document their experience – the last one standing wins $250,000.
“In Australia, there are a handful of shows that are guaranteed cross-platform ratings juggernauts – Alone Australia is now firmly cemented as one of those shows, delivering audience across both broadcast TV and BVOD,” said Adam Sadler, Director of Media Sales at SBS.
“Season 1 of Alone Australia delivered massively for advertisers with a series average of 1.24 million with BVOD outrating traditional broadcast for some episodes, and most importantly, Season 2 in New Zealand promises to be even bigger.
“A lot of people might have missed it at the time, but in the all-important 25-54s demographic, Alone Australia was seeing off bigger and more long-running TV franchises to become the no.1 most-watched show over 28 Days. This show is unique in the Australian media landscape – it truly reflects TV viewing in 2024 – as a mass reach audience vehicle with a demographically pure audience focused on 25-54s.”
This limited-edition fragrance has been released into the wild to celebrate the premiere of Alone Australia Season 2. It is not available for sale.
Watch Alone Australia Season 2 when it premieres this Wednesday 27 March at 7.30pm on SBS and SBS On Demand.
Tune in to the companion podcast, hosted by Alone Australia Season 1 winner Gina Chick and SBS Presenter Darren Mara – Alone Australia: The Podcast launches Friday 29 March. Catch it weekly on SBS On Demand, SBS Australia on YouTube, the SBS Audio app or wherever you get your podcasts.
Alone Australia Season 1 is available to stream on SBS On Demand. You can also catch up on the US version of Alone S1-9, Alone Frozen, Alone UK, Alone Denmark, Alone Norway and Alone Sweden on SBS On Demand.
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Guests at the season launch at Sydney’s Entertainment Quarter last Thursday were able to sample the fragrance, The Sunday Telegraph reported yesterday.
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Well that was a dramatic ending to the premiere episode. I hope that bloke is okay.
Alone Australia season 2 continues to redefine Australian TV viewing through on-demand digital consumption
Episode one of Alone Australia Season 2 is now SBS’s most watched show of 2024 Alone Australia’s total TV national reach for Episode One now at 812,000 and has soared towards the top of the OzTAM VPM rankings.
Key callouts:
- Episode 1 of Alone Australia, which last week returned for a second season filmed on the South Island of New Zealand, has been watched by more than 812,000 Australians in the 7 days since its debut across SBS’s main channel and on SBS On Demand.
- In terms the debut episode of Alone Australia had a national average audience across both broadcast and BVOD of 296,000 and 170,000 respectively.
- These figures establishes it as SBS’s highest rating program for 2024 to date. It has also gone straight towards the top of the OzTAM VPM rankings with the show currently sitting in third position (7 Day rankings).
- Episode 2, which aired last night, had a Total TV National Reach of 614,000, with the show recording a Total TV National Average Audience of 287,000 and a BVOD National Average Audience of 39,000. The program also grew its broadcast TV audience in both Total People and the Key Demographics week-on-week.
- These audience numbers will continue to grow as more Australians watch the program on SBS On Demand over the coming weeks. In 2023, Alone Australia highlighted how Australian TV viewing has dramatically evolved with each episode of the show drawing more than 1m viewers with almost half of that audience coming from digital.
- SBS Director of Television Kathryn Fink said: “We are thrilled with the tremendous audience response to the return of Alone Australia. Season 2 takes things to a new level and in audience terms we expect it to again standout out as unique property in the Australian TV landscape, especially due to its significant SBS OnDemand audience. This is a show driven by word of mouth and the nation is once again being captivated by the raw and authentic stories of our brave survivalists, this time facing the harsh New Zealand winter.”
Episode one – Total TV National Reach 812,000
Episode two – Total TV National Reach 614,000
Source: VOZ data Ep 1 Cons 7, Ep 2 Overnight, TTL PPL, Total TV National Reach ( Broadcast TV 1 min and BVOD 15 secs), Total TV National Average audience (Broadcast TV + BVOD), BVOD (Live + VOD)
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Alone Australia Ep 2 reaches over 1m Australians
The program continues to consistently grow week-on-week in linear audience while also delivering massive uplifts in digital BVOD viewing over 7 days.
Alone Australia Episode Two is now at a Total TV reach of 1.03 million
The show has made the OzTAM VPM rankings for both 7 days and 28 day charts
Key callouts:
- Alone Australia is posting significant audience growth with Episode 2 of the show achieving a Total TV National Reach of 1.03m Australians in the 7 days since it aired. This is more than Episode 1 which had a reach of more than 812,000 in the 7 days across SBS’s main channel and on SBS On Demand.
- These figures mean that Episode 2 of Alone Australia is now SBS’s highest rating program for 2024 to date.
- It has also gone straight into the OzTAM VPM rankings for most watched TV shows on BVOD.
- Episode 2, which aired last Wednesday night, had a Total TV National Average Audience of 613,000 and a BVOD National Average Audience of 199,000. The program also grew its broadcast TV audience in both Total People and the Key Demographics week-on-week.
- Episode 3, which aired last night, had a Total TV National Reach of 574,000, with the show recording a Total TV National Average Audience of 314,000 and a BVOD National Average Audience of 44,000.
- Alone Australia’s national broadcast TV average audience is consistently growing week-on-week. The show is building linear audience each week (where the overnight linear figure was 238,000 (March 27), 248,000 (April 3) and 270,000 (April 10) respectively and shows Alone Australia is building its audience online with the show then becoming appointment viewing on Wednesdays at 7.30pm**.**
- These audience numbers will continue to grow as more Australians watch the program on SBS On Demand over the coming weeks. In 2023, Alone Australia highlighted how Australian TV viewing has dramatically evolved with each episode of the show drawing more than 1m viewers with almost half of that audience coming from digital.
Episode one – Total TV National Reach 812,000
Episode two – Total TV National Reach 1,028,000
Episode three – Total TV National Reach 574,000
Source: VOZ data Ep 1 & 2 Cons 7, Ep 3 Overnight, TTL PPL, Total TV National Reach (Broadcast TV 1 min and BVOD 15 secs), Total TV National Average audience (Broadcast TV +BVOD), BVOD (Live +VOD)
*Source: VOZ data Ep 1 Cons 7, Ep 2 Overnight, TTL PPL, Total TV National Reach ( Broadcast TV 1 min and BVOD 15 secs), Total TV National Average audience (Broadcast TV + BVOD), BVOD (Live + VOD)
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Alone Australia goes from strength to strength
The program again delivers for SBS with significant uplifts in digital BVOD viewing over 7 days.
Alone Australia Episode Three is now at a Total TV reach of 942,000.
The show continues to rank highly on the OzTAM VPM rankings for both 7 day and 28 day charts.
- Alone Australia is continuing to deliver for SBS with Episode 3 of the show achieving a Total TV National Reach of 942,000 Australians in the 7 days since it aired. This is more than Episode 1 had in the 7 days across SBS’s main channel and on SBS On Demand.
- The show continues to rank highly in the OzTAM VPM rankings with the show among the most watched shows on Australian BVOD.
- Episode 3, which aired last Wednesday night, had a Total TV National Average Audience of 594,000 and a BVOD National Average Audience of 189,000.
- Episode 4, which aired last night, had a Total TV National Reach of 586,000, with the show recording a Total TV National Average Audience of 305,000 and a BVOD National Average Audience of 43,000.
- These audience numbers will continue to grow as more Australians watch the program on SBS On Demand over the coming weeks. In 2023, Alone Australia highlighted how Australian TV viewing has dramatically evolved with each episode of the show drawing more than 1m viewers with almost half of that audience coming from digital.
Episode one – Total TV National Reach 812,000
Episode two – Total TV National Reach 1,028,000
Episode three – Total TV National Reach 574,000
Episode four – Total TV National Reach 586,000
Source: VOZ data Ep 1,2 & 3 Cons 7, Ep 4 Overnight, TTL PPL, Total TV National Reach (Broadcast TV 1 min and BVOD 15 secs), Total TV National Average audience (Broadcast TV +BVOD), BVOD (Live +VOD)
Source: VOZ data Ep 1 Cons 7, Ep 2 Overnight, TTL PPL, Total TV National Reach ( Broadcast TV 1 min and BVOD 15 secs), Total TV National Average audience (Broadcast TV + BVOD), BVOD (Live + VOD)
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Alone Australia cements its place as one of Australia’s biggest hits of 2024
Alone Australia has cemented its place as one of the standout TV hits of 2024,
with Total TV reach for the series to date of more than 3 million Australians.
The series is resonating with the key demographic of 25-54 year olds, beating rival franchises on other TV Networks over 28 days.
Episodes 1 and 2 have surpassed the important 1 million viewer mark in Total TV reach.
The series continues to deliver for SBS with significant uplifts in digital BVOD viewing both for Alone,
and also more broadly significantly lifting active watchers on SBS On Demand.
The show continues to rank highly on the OzTAM VPM rankings for both 7 day and 28 day charts.
Key callouts:
- Alone Australia is continuing to deliver for SBS, with growing SBS On Demand viewing leading to episodes 1 and 2 of the series each surpassing 1 million in Total TV reach in the 28 days since airing. For the series to date, the Total TV reach is more than 3 million.
- These figures, and those for all other episodes, position the show as SBS’s most successful commissioned series of the year, and one of the hit TV shows in Australia for 2024.
- The series is resonating with the key demographic of 25-54 year olds, with episode 1 beating rival franchises on other TV Networks over 28 days.
- The show continues to rank highly in the OzTAM VPM rankings with the series among the most watched shows on Australian BVOD.
- Episode 6, which aired last night, had a Total TV National Average Audience of 264,000 and a BVOD National Average Audience of 39,000.
- These audience numbers will continue to grow as more Australians watch the program on SBS On Demand over the coming weeks, as the series enters the home stretch with four episodes remaining. In 2023, Alone Australia highlighted how Australian TV viewing has dramatically evolved with each episode of the show drawing more than 1 million viewers, with almost half of that audience coming from digital.
- SBS Director of Television, Kathryn Fink, said:
“The conditions might be getting colder and harsher on New Zealand’s South Island as the second season of Alone Australia enters its final weeks, but Australians are continuing to warm to the raw and inspiring stories of the brave survivalists who remain. - “Following the enormous success of the launch of Alone Australia last year, the second series is also drawing significant audiences on TV and on SBS On Demand, and we’re delighted the show has once again positioned itself as a standout hit of the year. It’s also proving the power of word-of-mouth, as we see audiences for each episode continuing to lift, week after week – as well as new audiences coming to Alone for the first time – driven by BVOD viewing.”
- SBS Director of Media Sales, Adam Sadler said:
- “As said all year, Alone Australia is a proven performer that has delivered massively for SBS both on broadcast and digital viewing. Season 2 is again leading the way in digital TV viewing and for us commercially it is importantly resonating strongly in the key 25-54 demographic.
- “The show is a demonstration of the true power of television as a medium when broadcast and digital are combined, and how when it comes to reach and audience, there is no more powerful medium.
- “People are coming in for Alone Australia and are also sampling some of the other amazing content on offer on the SBS On Demand platform. With a number of weeks to go we can’t wait to see the numbers and audiences built as Australia tunes in to see who will survive the longest.”
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You have to wonder how a show that is getting 260k odd in overnights is then reaching up to 1million online. I would have to suspect that the brand has a bit of an international following and people internationally are gaining access to it (e.g. via VPNs)? I’m just not sure why it would otherwise get such a big uptick post airing on TV. It’s not like it’s live BVOD is very high either.
I never watch it when it airs live, so it would always be On-Demand.
Am guessing most people who like the show or have discovered it, either by advertising, word of mouth etc are watching it the same way.