Or, y’know, if it was credible it’d be reported in places other than the comment section of r/AFL.
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anything on Reddit - take with a pinch of salt.
BigFooty?
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In a lengthy presentation this week (Tuesday and Wednesday) to the 18 club chiefs, AFL boss Andrew Dillon and his team acknowledged the significant challenges presented by the rapid and costly expansion of the nine-season-old competition, which has endured diminishing TV audiences and crowd numbers.
A detailed review of AFLW has concluded that the players’ wish for an expanded season by 2031-32, in which every team played each other once, would come at a $200 million annual loss.
With improved playing standards the top priority, AFLW’s second-most urgent requirement was to lift attendance numbers and TV ratings. The competition’s financial viability was the third priority as head office works towards its long-term goal of the women’s game achieving its own broadcast deal beyond 2031.
While several CEOs on the Gold Coast (conference) pointed to the additional government funding, sponsorship, cultural benefits and new audiences driven by AFLW, Dillon and his team remained adamant the competition could not afford to support significant further expansion as it heads towards the next player wage negotiations. Currently, the AFLW costs about $100 million per year to run, earning back about $50 million.