That will be entirely up to ten, they want the full exclusive deal.
It comes down to, how much do ten want/need the AFL and how much they want to give up in getting it.
Ten needs the AFL, yes but does AFL need ten?
Murdoch needs the AFL; Yes, but does the AFL want to walk away from them?
I just canât see them being take it or leave it over just one game a round, there still would be plenty to drive Paramount+ subs.
As long as itâs Nine and not Stan, it really doesnât change the goal of the deal for Paramount - drive subs through exclusive content.
I donât think thereâs as big of a âmust be Foxtelâ as there is a recognition that Streaming isnât quite yet at the point it needs to be for getting to everyone - and that thereâs a lot of sat households out there, not to mention their issues getting the A Leagues into pubs. Thereâs ways other than Fox having simulcast rights to fix that though.
9, 7/Fox consortium looking likely
I wouldnât be surprised as it would help limit the cost increases for Seven and Fox Footy.
This is disturbing. Itâs like Stockholm syndrome. This is because their scared of News Corp and the anti-AFL campaign they would run if they lose the rights and itâs also because of Mclachlanâs conflict of interest with his brother.
But then she said biggest bidder. So who knows whatâs going on here.
More of the same is boring and not innovative in anyway shape or form.
Discussion here hasnât covered international audience. Just think of P+ running everything for all their markets⌠how huge would that be?
Given the AFLâs popularity, if News Corp does lose the rights and then runs an anti-AFL campaign, it risks a huge backlash from ordinary footy fans.
So you prefer one media company can hold sporting competitions to ransom? Give us the rights or weâll destroy you.
IMO News Corp has a sense of entitlement that it should be given full rights to every sport it is interested in, and can afford to pay (e.g. AFL, NRL, cricket, netball, motorsport) and it is the only Australian meaid organisation that can give each sport the biggest promotion push possible, through Foxtel, Fox Sports website and the daily papers.
The only market that really matters is Australia. The international rights are relatively worthless for AFL.
Yes markets buy it, but it doesnât have the presence of NRL in NZ or the UK.
expat Aussies⌠give them one place to catch every game and they may just take it.
I was sending games to my folks overseas for a whole season cause there were no streamers back in the 2000âs.
If the AFL took the risk of ditching Foxtel for 10/Paramount+ it would give me a reason to ditching Foxtel. These days Foxtel is too much of an expense and I get the feeling alot of people would be in the same boat and would like to give Murdoch the big middle finger.
Yep - itâs a market for sure, but probably well enough catered for by WatchAFL.com.au for now? Unless P+ undertakes to really try and drive growth worldwide with a Drive to Survive style series or something? I think chances are it remains pretty niche.
Foxtel would lose at least half of its VIC/SA/WA subscriber base overnight without AFL.
They wouldnât have to do anything except make it available on the worldwide server. Thatâs a $0 exercise (save for the server costsâŚ)
Sure - but how is that any more enticing for AFL? I believe WatchAFL.com.au is run off Foxtel/Kayo anyway.
Itâs not, necessarily⌠but itâs more than 7plus and Stan can offerâŚ
Iâm sure thereâs a market for the AFLâs international rights, but it would be small, especially here in the US. Most of my Aussie friends who are more passionate Aussie rules fan than I am, only make a big effort for their team. I only really try to tune in for the Grand Final.
Even niche sports with a bigger following here, eg. cricket, mainly go through specialist online services.
Timezones are a real killer. 4pm in Melbourne is 2am in NYC.
Thatâs a great call, I often see the Yankâs complaining about late nights to watch their team play. The AFL market overseas is pretty decent, especially in Ireland where WatchAFL (Foxtel app) does alright. You canât use Kayo overseas unless youâve got a VPN.
My point is being missed. If people didnât need to make an effort there may be more eyeballs.
P+ can offer that.