Media companies Nine Entertainment Co, Paramount, Seven West Media and Foxtel will present to the AFL’s top executives in what industry sources are describing as a silent auction designed to keep pressure on the current broadcast partners and generate more money than the $946 million being paid to the sport over the next two years.
The media sources, who spoke on the condition of anonymity because negotiations are commercial in confidence, said the AFL organised the back-to-back meetings for this Monday despite the terms of a new agreement being all but signed with Seven and Foxtel. They are asking each broadcaster for their best and final bids and a deal could be signed before the end of the week.
Looks like they pinched my exact screenshot as well, I somewhat made a contribution to the report 