And still no 24/7 streaming channel for rage to fill the gap with all other music television services showcasing local Australian talent both FTA and Subscription long gone.
The Australian music industry is crying out for exposure for local talent that even rage used to provide as well when they had all Saturday morning to themselves and started around 11:30pm on Friday evenings, but now relegated to near 2am starts on Friday nights with the week’s new releases.
These names feel like they were chosen for safety by committee
They both feed like dated / odd names,
They’ll be back in 5-6 years changing them again
ABC Entertains is a particular awkward name
The GFX and branding is really naff too
Agree with that. “Family” screams uncool.
They will be changing the branding sooner than that.
Why not revert to ABC2 and ABC3 so as to give them the freedom to program whatever content they want without an expensive genre-based re-brand?
ABCX could have been cool?
The channel with extra
The channel with the X factor
The channel where x marks the spot
The channel with x times the entertainment
The channel with everything to the maX
ABCX
ABC
ABCX
ABC Kids (7am-7pm) / ABC Prime (7pm-7am)
ABC News
Just call them ABC2 and 3 again. Nothing wrong with that, the identity can come from promos and the programming not a dumb name
ABC are dogshit at naming their channels. Always have been. Fly TV, anyone? They should hire you, you have better ideas than them. 
LOL, don’t put X in any channel branding.
TEN when they briefly branded as roman numeral X Australia left some viewers with the perception they were running a porn channel.
since when did Elon Musk take over the ABC?
X is a toxic brand these days thanks to Musk and Twitter.
I don’t disagree with that, though I have said in the past that they could do ABC2 as “ABC Too”. Would have been better than stupid ABC TV Plus, anyway.
ITVX is seeing something like 400% year on year growth.
Its a massive brand and very strong
No one associates it with twitter / x
ITVX is a brand born out of clear strategy and brilliant creative execution
Something any multi Channel or network in Australia could only dream of
Look at the branding BBC and ITV accomplish with numbered channels and it can identify the channel by the style to tell the audience what it is without a clunky name like “Entertains” which also says fuck all
Had a closer look at the trailers for the two channels and saw that ABC Family has all the ABC Kids and ABC Me content together. So basically, they won’t be running children’s and teen programs against each other any more. They’ve emphasised in the blurb that children stream content from iView, so in effect they will be scaling back children’s programs on broadcast television.
Meanwhile, ABC Entertains will be running all the overseas repeats that were on ABC and ABC TV Plus but for more hours in the day. Not great.
I think ABC Entertains will still be doing children’s/educational programs in the mornings. E.g. BTN
Dumb names - overly safe and clearly chosen by committee. Sill, better than ABCX. Branding is dull too.
Honestly, does the ABC even need these multichannels? Same some money and push people to iview with more FAST type channels.
Then the ABC would actually have to invest in idents! Cheaper to stick the logo over some library footage.
I liked the period with the ABC 2 initial one (with the giant 2) and the red giant 3 as above so it was clear it was with ABC but also not completely uniform like when they did the ABC1, ABC2, ABC3… period.
ABC4Kids along that time was ok as well but that would imply it would be on 24 which is of course taken by the news but I think kids stuff needs to actually remain on 22 because many of those watching are just learning to use a remote control when parents are still in bed or whatever and so it’s easy to teach 2 and 2 rather than 2 separate buttons.
Not a fan of these new names. Feels like they’ve had more rebrands and channel launches than any other network. 7two, 9Go, 7mate and 9Gem have all essentially stayed the same since launch. SBS had a couple of cracks but Viceland has been around a while and Ten have had a few but not as many as FlyTV, 2, ABC2, ABC Comedy, ABC TV Plus and any others in between.
I recommend returning to ABC2 and ABC3 name
