Well better start buying some Miss Fisher DVDs, because the Govt sure aren’t going to fund the ABC adequately.
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Will hop on down to my local ABC Shop to do just that!
Oh.
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It looks like the ABC is now one step closer to phasing out the use of the silver ABC logo, with the main corporate sites now using the flat ABC logo:
But ABC Radio is still lagging behind…
The ABC Jazz site has removed the ABC logo entirely, but ABC Classic and RN retains the silver squiggle…
…and the ABC Radio brand is having an identity crisis
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THE ABC’s NEW BRAND POSITION LAUNCHES TODAY
The ABC is excited to today launch their new brand position - ABC, “Yours”.
The ABC is Australia’s most trusted, valued and distinctive media organisation. In the world of fake news, this has never been more important, with 82% of Australians saying they trust the information provided by the ABC.
Today, the ABC builds on this reputation by making a public declaration with the launch of their new brand position, ABC “Yours”. The ABC is confident and courageous, daring and undaunted and now, more than ever before, are standing strong on their promise to reach out to Australians at every stage of their lives.
Director of ABC Audiences, Leisa Bacon said:
“The ABC is unique in its ability to unite the nation, facilitate the important conversations and develop the minds of our children. It is a touchstone for independence, trust and quality and the new brand position, “Yours” says just that, we are here for every Australian”.
Partnering with Adam Ferrier from Thinkerbell in the early development stages, the ABC creative team set out to define and reinforce the ABC’s value to all Australians and to make that pledge through a new brand position.
The work was developed by the in-house creative team, ABC MADE, headed up by Creative Director, Diana Costantini. She said:
“‘Yours” might be a simple word but it certainly carries a lot of weight. It reminds us all, every day, that the work we do is for all Australians. With false facts being rife and commercials masquerading as entertainment, we wanted to find an honest expression and a unique brand position. The ABC belongs to Australia and “Yours” sums that up”.
The new brand position was tested with Australian audiences and was overwhelmingly accepted as reinforcing inclusiveness and differentiating from commercial media.
The ABC offers genuinely inclusive content, products and services that entertain, enrich and inform.
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I see where Bruce Gordon got his mappy idea from
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Sounds exactly like the script from the BBC management send up show “W1A”
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ABC celebrates LGBTQI diversity
The ABC is celebrating the 40th anniversary of the Sydney Gay and Lesbian Mardi Gras with programs and stories that mark this historical occasion and its importance to the wider LGBTQI community.
The Sydney Gay and Lesbian Mardi Gras was first held in 1978 as a protest against discrimination and laws that persecuted the gay and lesbian community. The event still serves today as an important reminder of the need to support diversity and respect.
The ABC’s new website abc.net.au/ourfocus/mardigras provides an overview of the content and coverage discussing and celebrating this important milestone.
Some of the highlights include:
Regional and Radio
Then and Now From Monday 26th February
Short audio grabs featuring archival material of past Mardi Gras coverage and reporting combined with contemporary reflections on how things have changed.
Queer Stories From Monday 26th February
Real life stories on ABC Radio Sydney, as well as many other ABC Radio local stations.
Heywire From Monday 26th February
Features stories from people reflecting on what life is like growing up LGBTQI in the country.
Screen Sounds From Monday 26th February
ABC Classic FM looks at how 40 years of change have been reflected in music – exploring composers, performers, new works, movie soundtracks and more.
Television and iview
Riot Sunday 25th February at 8.30pm on ABC
The must-watch telemovie event, Riot shines a spotlight on Australia’s 1970s Gay Rights Movement and the passionate individuals who were unwavering in their fight for decriminalisation, recognition and equality.
Against The Law Thursday 22 February at 9pm on ABC
Tells the story of one man, and his wider generation, as they struggled to make society accept their sexuality as non-criminal.
Love Bites Sunday 25 February on ABC iview
A series of 10 x 5 min documentary short films made by filmmakers from the LGBTQI community across Australia. Made with support from Screen Australia.
Trans Black Sunday 25 February on ABC iview
A series of 4 x 10 min short films that follow the day to day lives of four Aboriginal and Torres Strait Island transgender men and women, and how they changed perceptions of themselves and those closest to them.
Mardi Gras 40th Anniversary Collection Sunday 25 Feb on ABC ME
A collection of ABC ME content that celebrates the 40th anniversary of Mardi Gras.
What It’s Like Available Saturday March 3 on ABC ME app and Saturday March 3 & 10 at 7.15pm ABC ME tv channel
Two brand new episodes of this hit kids’ series, exploring themes of sexuality and gender diversity.
I Do – 40 Years of Mardi Gras Tuesday 6th March at 10pm on ABC; Repeated 9th March at 7.30pm AEDT on ABC NEWS
An ABC NEWS special that goes behind the scenes with the first couple to get married at the Sydney Gay and Lesbian Mardi Gras – as the internationally renowned event celebrates 40 years of protest, partying and social change.
Commercial
To mark four decades of dazzling defiance, ABC Magazines has partnered with Sydney Gay and Lesbian Mardi Gras to produce a beautiful book-style magazine commemorating the internationally renowned pride festival’s 40th birthday. On sale tomorrow, Thursday February 8 at abcshop.com.au, newsagents and selected book shops.
From activism and politics, to drag, bears, kink and culture, the Mardi Gras 40th Anniversary Magazine explores an extraordinary range of stories from Australia’s LGBTQI community. As well as stunning images from the parade, the magazine presents features by and about icons. A coffee table keepsake for long after the glitter has washed off.
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Children’s channel ABC ME airing content related to the Mardi Gras and LGBTQI+ issues? Cue the outrage from the News Corp press and talkback radio! 
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I’m a bit confused by this… It is a rather questionable decision…
ABC ME is a Youth orientated channel, ABC4KIDS is the children’s channel.
I don’t see a issue with it being on ABC ME.
Last I checked, they’re both children’s channels. ABC ME obviously targets an older age group than ABC KIDS, but still…
What’s It Like is a regular series which is more about diversity than anything. It has multiple topics from stuff like refugees, the disabled, etc. So I see no problem in airing two specials about gender/sexual minorities and stuff like that.
However, an actual thing focusing on the Sydney Mardi Gras is a bit weird. The parade itself is probably not suitable for children (I’d say <15) to be watching. There are some examples of particularly provocative nudity that I’ve seen. Maybe something about the history behind it would be alright.
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Oh, this must be that slippery slope!
But seriously, if the delivery and content is age appropriate what’s the problem?
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Nothing, it just riles up the conservatives like the appearance of the same sex mothers on Play School did years ago. Absolutely nothing wrong or inappropriate about it.
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Ages 6 to 15 according to their site but later on things are skewed more towards the older audience.
Apparently ABC Kids has already done a Mardi Gras episode on Peg+Cat - it was just a standard mardi gras though and not the gay and lesbian kind.
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I probably should point out that although they may not be something I’d personally enjoy to watch, I don’t object to programs about the Sydney Mardi Gras and LGBTQI+ issues airing on TV…including on children’s channels, provided that the content/delivery style is age appropriate of course.
But knowing what conservatives and media outlets tilted to that end of the political spectrum are like when it comes to these issues (like the “my two mums” segment on Play School back in 2004 as MLVD pointed out before), unfortunately I wouldn’t be overly surprised if they eventually complain about how one of the ABC’s children’s channels is airing Mardi Gras and LGBTQI+ content!
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ABC Celebrates International Women’s Day
The ABC has announced a new cadetship scheme encouraging women to enter the film and television industry as part of its support for International Women’s Day and the #PressforProgress campaign.
The 12-month Your Time cadetships are supported by Screen Australia and are aimed at women who want to develop screen skills, especially in the fields of camera, sound, directing and other craft skills roles where women are historically under-represented.
The Your Time cadetship scheme is one way the ABC is supporting International Women’s Day on Thursday 8 March. The ABC will also promote IWD 2018 across its platforms with specialist programming and guest presenters, highlighting the contribution of broadcasters, program makers and women behind-the-scenes throughout the organisation.
And following on from last year’s IWD programming schedule which was well-received by audiences, ABC programs across television and radio will be presented by all women line-ups.
ABC Managing Director Michelle Guthrie said International Women’s Day 2018 was an important opportunity not only to celebrate the contribution women make in the workplace but also to highlight where work still needs to be done.
“While women are equally represented across the ABC Board and in our leadership positions, International Women’s Day affords us the opportunity to focus attention on the work still to be done,” Ms Guthrie said.
“We lead the industry in our representation of women in presenter roles on many of our programs and we work hard to ensure our audiences hear these voices every day”.
“But there is still more work to be done so that our content reflects the Australian population, so women are equally represented in the stories we tell, the experts we interview and the comedians who make us laugh. We also play an important role in ensuring Australian children grow up watching programs where girls are equally represented in all types of roles.”
“The Your Time cadetships demonstrate the commitment of the ABC and Screen Australia to ensuring women get more opportunities.”
The Your Time cadetship scheme was inspired by Screen Australia’s Gender Matters initiative. For more information about the cadetships visit the ABC Careers page on 8 March - ABC Careers
IWD 2018 ABC content highlights
ABC TV
A series of videos celebrating women behind-the-scenes in film and TV, including cinematographer Bonnie Elliott, composer Caitlin Yeo, editor Dany Cooper and documentary director Jen Peedom.
Videos will be uploaded to ABC TV social media channels and iview on IWD.
ABC Audio Studios in collaboration with ABC made + News Digital
Fierce Girls podcast series. In a world where girls are fed a diet of princesses, unicorns and YouTube stars, Fierce Girls tells the real-life inspirational stories of brave, adventurous, and strong girls and women. Like Nancy Wake, the WWII spy and Louise Sauvage, the champion wheelchair athlete. Cathy Freeman, who ran like the wind and Nancy Bird-Walton, who flew the skies. Fierce Girls tells the stories of incredible Australian women read by well-known women like surfer Stephanie Gilmore, actor Justine Clarke, journalists Leigh Sales and Lisa Wilkinson and the fiercest of the fierce, Turia Pitt.
ABC Radio and iview
All-Star Debate for International Women’s Day: That Bold is The New Beautiful. Hosted by ABC Radio’s Libbi Gorr and featuring Jean Kittson, Demi Lardner, Frida De Guise, Elizabeth Chong, Virginia Trioli and Gina Liano. The Debate airs on ABC Radio (VIC, TAS, SA, NT at 7.05pm + NSW, QLD, WA at 10.05pm) and RN (8.05pm) and on iview from 8pm. Thursday 8 March.
ABC News TV and radio channels majority women line-up
An all or majority women line-up presenting all key news and current programs on the day and across Cap City Networks, RN and Radio Australia (including Pacific Beat and Wantok programs). Classic FM will feature 24 hours of all women composers and an all women line-up.
Regional
Special coverage including live outside broadcasts asking women on the land to share an image which depicts a moment in their day.
triple j, double j and triple j Unearthed
Girls to The Front’ all day across the networks, with all female hosts and music from ladies. Hack will look at the status of women in the Australian music industry, and prominent artists will shout out the women who have inspired them to make music. Double J hosts a special at midday, the Girls to the Front: Exchange between musicians Alex the Astronaut and Lindy Morrison, a wide-ranging conversation that covers their careers, their experiences in the music industry and their passion for music and for seeing more girls come to the front. The J Files on Double J will look at the career of Deborah Conway.
Grandstand
Women’s Rugby player and Jillaroo, Ruan Sims is special guest co-commentator with Andrew Moore for the NRL Season opener. Sonia Lewis (wife of NRL star Luke Lewis) is sideline commentator. Thursday 8 March.
ABC KIDS iview will host a Go Girls Go collection including Dot, Get Grubby, Justine Clarke, Peg + Cat, Peppa Pig
ABC ME will host an International Women’s Day collection including Advice to My 12-Year-Old Self, Girls Change the World – The Activism Film, Get My Job and My Life – What’s A Girl
ABC Education programming block will screen Girls Change the World – The Activism Film and International Student Stories
iview: the IWD collection will include One Plus One, Australian Story, Women’s Work and Pop-Ability
ABC COMEDY
On The Tonightly, Tom Ballard steps aside for the day and Greta Lee-Jackson and Bridie Connell will be taking over the reins. Thursday 8 March 9pm, ABC COMEDY
This’ll go over well…
Didn’t they do something like this last year? Although it wouldn’t overly surprise me if people who probably never even watch/listen to the ABC still complain anyway.
Either way, I don’t really care. The ABC probably already has the most female broadcasters in prominent presenting roles of any TV/radio network in this country and I’d imagine the majority of male presenters wouldn’t complain about taking the day off.
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