ABC News has wanted to expand GMA into the 9am hour for close to a decade now but have been blocked by the uber successful hours of “LIVE” and The View. Kelly Ripa has pushed back on her show shifting to 10am which is an hour that ABC turned over to many of its affiliates for local news in the last year or two.
A strong hour of GMA3 (such as the one under Amy Robach and TJ Holmes) helps them make the case.