ABC Branding Refresh (2022 and 2024)

I might try and design a 2.0 soon :eyes:

It’s almost been a year since this… so it’s time for a more modern take

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ABC Network refresh (2024)

The ABC continues to be the global leader in providing safe, supportive and truly Australian content.

This hypothetical rebrand would solidify ABC’s commitment to providing family friendly entertainment for all ages, whilst strengthing the existing ties with their linear television channels and setting them up for the future.

ABC One | LCN 20

A universal hub for all ages, focusing on quality Australian broadcasting through most watched shows such as Hard Quiz, Tony Armstrong’s little things, Planet America and ABC Breakfast. Focusing on the adult market; broadcasting 24/7.

ABC Two | LCN 21

A channel designed around other more niche interests and other content which doesn’t fit on ABC One. From Good Game to Gardening Australia, there’s content everyone will enjoy on this channel designed for all ages; broadcasting 24/7.

ABC Kids | LCN 22

A channel designed for the littlest kids and kids at heart, ABC Kids will feature quality Australian content and other content from around the world, vetted and trusted by child professionals and educational experts. This content is curated to provide a safe and supportive enviornment for preschoolers and children starting school. Broadcasting daily from 4am to 8pm.

ABC Big Kids | LCN 23

A channel designed for all teenagers and young adults, from teenage shows and educational content in the morning to young adult content at night you can be rest assured you’ll catch all the latest gossip and other fun entertainment. From Behind the News to Good Game Big Kids and everything in between teenagers are sure to find something to binge. Broadcasting 24/7 daily.

ABC Feature | LCN 24

A channel designed for the movie lovers out there. Featuring a collection of award winning shows which have performed well on ABC iView, this is a curated collection of award winning films, shows and other live events specifically designed for everyone. Broadcasting 24/7 daily.

ABC News | LCN 25

A channel designed for keeping up to date with the latest news and political topics happening in Australia and abroad. Broadcasting 24/7 daily.

:warning: I am not affiliated with the ABC in any way, shape or form. This is a hypothetical mockup for what the ABC could implement in the future and is in no means authorised by the ABC in any way. Some of these shows have been inspired and made up. And may not reflect current quality controls or programming standards.

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Here’s a quick little mockup for 2024.

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