Does anyone on here regularly click on to 7news.com.au?
Whenever I log on it seems like a completely different mix of stories than the broadcast bulletin.
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Different audience. Online is competing for clicks with different outlets and itās a different medium, so how the audience responds is different.
Seven, like most news sites are playing to their audience and how the medium is used.
For the most part I like Seven News on TV but the website is full of āX shocks the internetā clickbait crap.
Iām obviously not their target audience but it is clearly working because they keep posting more. I canāt believe people actually read that garbage.
Iāll get back in my box now.
7 Likes
I totally agree. Iām sure it works well for social media ,but for me, itās a nightmare for the brand. Plus thereās little content from broadcast and none from their regional newsrooms.