7news.com.au / The Nightly

Radio, Print, and Online Print and Online
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The Nightly soars to 2.84 million unique audience

Page views jump 12% to 7.4 million in August

Seven West Media’s The Nightly, Australia’s only digital evening newspaper, continues to reach new heights, with a surge of readers in NSW driving the audience for the new site to a high.

The industry-audited IPSOS iris figures for August show that The Nightly reached a unique audience of 2.84 million Australians, attracting an additional 227,000 readers compared to July, an increase of 8.7%.

Just seven months after it launched, The Nightly now sits just below The Australian on the news website rankings, and several places higher than The Australian Financial Review .

The IPSOS iris figures also showed a double-digit increase in page views for August, with 7.4 million recorded for the month, a 12% increase on July.

The new figures reveal the largest audience for The Nightly lives in NSW and Canberra, which represent more than 31% of its readers, followed by Victoria, which has more than 20%. Just over 20% of The Nightly’s audience is in WA, the home base of its publisher, West Australian Newspapers (WAN), which is owned by Seven West Media.

In WA, where The West Australian is the #1 news site, The Nightly has almost 200,000 more readers than Nine’s local site, WA Today. It also has more than 200,000 more readers than both The Australian and The Australian Financial Review.

The Nightly continues to resonate with female readers – who make up 52% of its audience – and younger ones, with 55% of its audience aged between 25 and 54.

The inaugural Editor of The Nightly, and Editor of WAN, Sarah-Jane Tasker, said readers were attracted to the news site because it was built on strong journalism, robust opinions and beautiful design.

“It is also unique, that nightly curated and captivated digital newspaper is like nothing else in the market,” she said. “Readers are growing increasingly loyal to the nightly news drop. It sets the agenda, publishing front pages hours before other newspapers land around the country. It gives readers a clear picture of the day and an insight into the days ahead.”

Apart from the digital edition each night, The Nightly’s team is also quick in reaching out to readers with the latest news notifications, email alerts and updates.

The Nightly draws on some of the best journalists in the country, including reporters from 7NEWS, the WAN newspapers, as well as agenda-setting commentators and analysts such as Aaron Patrick, Latika M Bourke, Cameron Milner, Jeni O’Dowd, Andrew Carswell and the nation’s most feared and respected art critic, John McDonald.

The Nightly’s international coverage features stories and columns from The New York Times, The Economist, The Washington Post, CNBC and London’s Daily Mail newspaper.

Ms Tasker said The Nightly’s meteoric rise was proof that Australia’s mainstream middle was crying out for a voice that could cut through the cacophony of white noise and fake news online.

“The Nightly may only be seven months old but it feels like we’ve been an established voice in the media landscape for much longer,” she said.

“The Nightly doesn’t push the same tired agendas as older media players. It is bold, brash and unapologetically honest.”

Source: Ipsos iris online audience measurement service, August 2024, news category, brand group. Age 14+, PC/laptop, smartphone, tablet, text only, audience (000s), page views (MM).

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McDonald was grateful that his arts reviews would now appear in The Nightly, after he was dumped by The Sydney Morning Herald after 40 years. He mentioned the switch in his latest newsletter last week.

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But one of the featured stories caught our eye: apparently women were losing weight by switching out their lunchtime meal each day with something called a “Glow Shake”. We clicked on the link and it took us to the Seven News website.

“Women right across Australia are losing weight and getting their health back on track by switching out their lunchtime meal each day with a ‘Glow Shake’,”, the article claimed.

The article is of course not news, but advertorial. We took a closer look and saw the feed was littered with ads for cars and other products.

We asked the Seven News chief, Anthony De Ceglie, if Seven is the first media organisation to publish ads alongside news on its social media feed and how readers would know if an article was news or an ad but he did not respond.

De Ceglie did take notice, because when we returned to the weight loss shake ad on X it had been deleted.

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Very interesting the Guardian have picked up on this, doubt it will result in any change but good to highlight it.

I noted the other month about these sponsored posts flogging products etc which linked back to their website, it’s trash.

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They only do this because it get’s them clicks - people only visit the website to see the story they posted, but they don’t click anywhere else on the site afterwards.

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The Nightly launches The Nightly On series

First issue includes Ryan Stokes, Katie Page, Gina Rinehart, Ronni Kahn, Sir Richard Branson and more

Seven West Media’s The Nightly, Australia’s only digital evening newspaper, today launches The Nightly On series, a premium quarterly magazine available across Australia and published online.

The quarterly series, which kicks off with The Nightly On Leadership, will focus on major themes of the new economy impacting business, politics and the broader society, including exclusive in-depth interviews with thought-leaders, innovators and change- makers.

The Nightly Editor-in-Chief, Christopher Dore, said The Nightly is a new media digital disrupter that has already had a dramatic impact.

“The Nightly On magazine series takes readers on a new journey that beautifully complements the focus of the daily digital edition that so many Australian leaders in business and politics and society have already made an essential part of their daily lives,” he said.

The Nightly On Leadership is out today and includes exclusive, fascinating interviews with Seven Group Holdings Managing Director and Chief Executive Officer, Ryan Stokes; Harvey Norman Executive Director and Chief Executive Officer, Katie Page; Google Australia Managing Director, Melanie Silva; BHP President, Australia, Geraldine Slattery; OzHarvest Founder, Ronni Kahn; K mart Group Managing Director, Ian Bailey; and Virgin Group Founder, Sir Richard Branson.

Magazine Editor Jay Hanna said: “The Nightly On Leadership explores the theme of modern leadership – what it takes to navigate the fast evolving world of business, plus how to rise to the top and stay there. Our in-depth interviews provide insight into the mindset, skills and experiences that have helped some of our most celebrated leaders achieve long-term success. It is a must read for anyone who harbours an ambition to lead.”

Launched less than nine months ago, The Nightly has quickly become a staple in the corridors of power and in C-suites across the country.

New industry-audited IPSOS iris figures show The Nightly has a unique audience of 2.54

million Australians. Almost 30% of its audience is aged under 40 and 28% is aged 40 to 54, while two thirds of its audience live on the east coast.

The Nightly draws on some of the best journalists in the country, including reporters from 7NEWS and West Australian Newspapers, and features agenda-setting commentators and analysts including Aaron Patrick, Latika M Bourke, Cameron Milner, Jeni O’Dowd, Andrew Carswell and the nation’s most feared and respected art critic, John McDonald.

The Nightly’s international coverage features stories and columns from The New York Times, The Economist, The Washington Post, CNBC and London’s Daily Mail newspaper.

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Apology to Andrew Rule

On 21 October 2024, 7NEWS.com.au published a story containing two quotes about journalist Andrew Rule which Seven considers were not appropriate in the context of its reporting.

The story has since been removed, and we sincerely apologise to Andrew Rule for any distress caused.

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Interesting that The Nightly make mention (sensationally) that 9 has ceased the Darwin bulletin, but no mention of The Latest. Lack of credibility.

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Presumably because the network essentially denied the story, and very creatively replied with this.

“It would be wrong to suggest there won’t be a late-night news bulletin on Seven,” adding, “We’re just considering our options as to what it might look like.”

In other words - The Latest is gone, but we’re replacing it with something else we’re yet to finalise.

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Daily Mail:

7News site’s digital exodus

It’s sounding more and more like the best part about working on digital news offering 7News.com.au is that you’re pretty much guaranteed a little social get together come the end of the week.

Last Friday, they were farewelling deputy editor Alex Chapman.

Next Friday, they are farewelling senior production editor Chris Hook.

Then there’s been the farewells for morning editor Olivia Lambert, Queensland editor Warren Barnsley, national reporter Rhiannon Lewin, digital producer Ailish Delaney, Adelaide reporter Sowaibah Hanifie, entertainment reporter Georgie Kearney and the impending exit of highly regarded part-timer Olivia Scott.

In fact, there have been so many staffers coming but mostly going one insider said it had been almost impossible to keep track of who was leaving next.

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I’ve heard that the large area that was assigned to digital when 7 moved the Eveleigh is now a ghost town. Despite the exodus, few roles have been replaced. Surely they can’t continue running 7News-com-au AND The Nightly with such a lean headcount.

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Why have there been so many departures from Seven’s digital news department?

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Overworked, underpaid. Made to write clickbait material akin to the Daily Mail. More sponsored content than actual news. Late to the party to get a foothold on a digital news site of their own. The list goes on…

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Once a press secretary to prime minister Scott Morrison, Andrew Carswell found a home for himself a year ago as a columnist for billionaire Kerry Stokes’ new online venture the Nightly. Carswell announced he was “back on the tools” on LinkedIn in between posts about the excellent work of the Minerals Council of Australia, which is a client of his lobbying firm Headline Advisory.

The Nightly is funded largely by Western Australian resources interests, including billionaire Gina Rinehart.

Carswell usually discloses in his column that he used to work for Morrison but never that his firm Headline Advisory is a registered lobbyist for the Minerals Council of Australia: “Andrew Carswell is a political strategist and former adviser to the Morrison government.”

While lobbyist and commentator are quite different roles, in Carswell’s case the talking points have at times been similar to those promoted by the MCA.

“Its reckless industrial relations agenda artificially inflated wages without an associated increase in productivity, giving businesses no alternatives to increase prices,” Carswell wrote in October about the Labor government and the cost-of-living crisis.

A few months earlier the Minerals Council chief executive, Tania Constable, warned of “the imminent danger to Australia’s highly productive mining sector and the broader economy, courtesy of the Albanese government’s reckless industrial relations changes.”

In August, Carswell condemned Tania Plibersek for “killing off the $1 billion Regis Resources’ McPhillamys Gold Project in Central West NSW”, arguing it “confirms voters’ growing belief that the Albanese Government gives only a fleeting consideration to the best economic outcomes”.

The Minerals Council also expressed its disappointment in the decision, which it said was “a significant opportunity for economic development”.

We asked Carswell and the Seven West Media editor-in-chief, Anthony De Ceglie, why his lobbing role wasn’t disclosed to readers but they did not respond.

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It’s been an absolute shitshow. Too many to list, and SWM had only ever applied band-aids to fix the problems. As much as they like to think they are this innovative digital company, the reality proves the opposite.

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In the latest episode of INSIDE MEDIA, Rob reveals he’s launching McKnight Tonight this Saturday from 9PM AEDT on his YouTube, Facebook and TikTok.

Hot topics, interviews, viewer feedback etc.

Also looks like a new set?

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Having a click around 7news.com.au and it seems most of the content is now coming from AAP and CNN. Also scraping from The West, Perth Now and The Nightly. Some broadcast journos filing writtens stories here and there, and a handful of digital journos it seems, but a far cry from launch! Even the Sunrise home page still has a shoutout for Christmas tree photos and Sydney fire story from December.

A sad state of affairs considering this line from their own results report this week: “We remain disciplined on reducing operating costs without compromising Seven’s
content or editorial quality."

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Quite a few SA stories seem to also be written by people in Sydney copying stuff from The Advertiser as well

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The first two BH&G recipes to be published on The Nightly are

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Lol cause people are going to The Nightly for recipes from BH&G.

This is fodder for the 7news or 7plus website at best.

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