6 News Australia

Maybe add sport to the tags for sports bulletins/videos?

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Love it Darby! Great to see this.

Welcome Roman!

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Seven Nine and ten are 50 year old linear tv Brands with news divisions - so their brands make sense

That would be something for the people who gave birth to it to decide. I don’t know much about the vision the purpose or the mission. What the brand actually stands for Or hopes to carve out a niche for. So not knowing much I couldn’t offer anything meaningful up

However I’d likely think about moving away from a linear tv number brand channel naming convention as it doesn’t make a lot of sense in a post linear digital streaming world to me.

I think you’re perhaps overthinking it a bit. I am not speaking for Leo of course, he can answer for himself. But as an outside observer, I see a channel that has just developed organically so it’s probably fair to say “6 News” was not part of a defined branding strategy or vision statement but now it’s established and people know it as that, why would they consider changing it?

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Spot on

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https://twitter.com/darby_travers6/status/1679409805679804416?s=46&t=0cvx0O_eb9BdScEgyLG53g

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I knew that font looked familiar…

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Former 6 News Chief Reporter Jack Hahn now at Today:

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