I think I’m A Celebrity launch will do solid for 10 tonight. It’s a Sunday so that helps in terms of available audience, it’s not in survey and against big realities, viewers are used to it being in Jan now for some years bar last year, it’s got popular rising star Robert Irwin again and it always has a significant marketing campaign.
Where it might struggle however is last year it did over 800k (albeit total national) average, but that had the massive Australian Grand Prix lead-in. Of course the Australian Open is on, where rivals have historically struggled against it for eyeballs more or less, they’ll be quietly hoping de Minaur falls tomorrow and other bigger names also go out. Viewer fatigue with the franchise, has it run out of legs and are viewers over the same old and gross out moments. And the stars, have they run out of key and interesting celebrities.
And then it’ll have to contend with Married, Idol, BBL cricket finals and the eleventh hour announced Sri Lanka test series and all the other shows and lead-ins on Seven and Nine plus the ABC.
It’ll be interesting.