📺 10 Paramount Upfronts 2026

2026 Looks Bright As The Stars Align On 10.

There’s a lot of glitz, glamour and sparkle still to come in 2025, and next year is looking even brighter, with your favourite shows and stars set to dazzle on 10 in 2026.

Tamara Simoneau, Vice President, Content, Paramount Australia said: “2026 is the year of new eras, reinvigorated favourites and returning comfort shows, and we are so excited for Australia to come along for the ride.”

Kicking off the year once again, Robert Irwin and Lady Julia Morris return to the jungles of Africa with a new batch of celebs for I’m A Celebrity… Get Me Out Of Here!

Keep your eyes peeled as we start rolling out clues as to who will be taking a first-class flight into a first-class fright when the series returns in January 2026.

Robert Irwin said: “I can’t wait for everyone to see what we’ve got in store this season! Every year the trials get bigger, the stars get braver and the jungle gets wilder. It’s going to be an unforgettable ride. See you in the jungle!”

Julia Morris said: “To get to present the show I love, alongside one of the biggest superstars in the world right now, is the purest of joys. Robert and I are beside ourselves to return to our spiritual showbiz home in South Africa for Season 12 of our beloved I’m A Celebrity… Get Me Out Of Here! Get ready celebs, we are ready to tango! (Actually, I am not ready to tango).”

After successfully taking over the world, Australian Survivor returns in 2026 with a brand-new host, and a brand-new theme: Redemption.

For the first time, each of the 24 players will enter with a personal mission – something to prove, or a regret to make right. They’re not just playing to win; they’re playing to rewrite the story of who they are.

Third time players, Harry Hills, Simon Mee and Brooke Jowett, return for their shot at redemption, alongside Mark Warnock from 2024’s Titans V Rebels.

These former players won’t be the only ones who have some game experience under their belt as Big Brother’s Johnson Ashak, and The Traitors New Zealand’s Cat Hooker try their hand at the world’s greatest game.

They will be fighting alongside pro wrestler Jackson, MMA fighter Cameron, CEO Richard, AFL Indigenous talent lead Ben, acupuncturist Blanche, students Tez and Sally, chef Faith, fraud prevention specialist Keeley, truck driver Caleb, country musician Don, model Lyndl, stay-at-home mum Loz, vet nurse Paula, pastor Daniel, artist Lottie, NDIS support worker Aisha and writer Eliza.

Set to snuff the torches of castaways is a former player who is widely considered one of the greatest of all time, David ‘Golden God’ Genat.

New host David Genat said: “Next year, a new era begins for Australian Survivor. I cannot wait for the challenge and am so honoured to be part of this brilliant new season.”

From surviving on an island to surviving the night, the global smash-hit, social deduction series The Traitors returns next year with the OG reality TV host, Gretel Killeen in command.

This season promises to be devious, as faces from across Aussie reality TV go head-to-head in brutal banishments, hoping to sniff out the Traitors hiding amongst them.

Stars from Real Housewives, Australian Idol, Australian Survivor , Love Island, MasterChef Australia , Married at First Sight, Aussie Shore , Big Brother and more, will fight for their lives, as they attempt to play the game that has captivated the world.

The all-star line-up includes Australian Idol icons Ian “Dicko” Dickson and Cosima De Vito, The Real Housewives’ Gamble Breaux (Melbourne) and Krissy Marsh (Sydney), Drag Race Down Under’s Rhys Nicholson and Kween Kong, and Olympian and Sole Survivor Shane Gould alongside fellow Australian Survivor alum Kirby Bentley, Henry Nicholson and AJ Antonios.

They will be joined by Bachelor icons Keira Maguire and Alex Nation, Cam Merchant from Married At First Sight, MasterChef Australia star Alvin Quah, Aussie Shore’s Manaaki Hoepo, Love Island’s Rachael Evren and Claudia Bonifazio, The Block twins Josh and Luke Packham, Big Brother housemate Tully Smyth, Made In Bondi’s Lawson Mahoney and musician Rob Farnham, the son of Aussie music legend, John Farnham.

Gretel Killeen said: “Hosting The Traitors is a joyful milestone in my career. In the magical South Island of New Zealand, we’ve created a series that not only embraces the much-loved Traitors format but also adds a pinch of soap opera and a drizzle of pantomime to create a unique and delicious series.”

Everyday Aussies will have the opportunity to win a lifechanging sum of money when Millionaire Hot Seat comes to 10, hosted by Rebecca Gibney. Testing their nerves and their general knowledge, each episode will see six contestants enter the arena, facing 15 challenging questions and earning them the opportunity to walk away with cash prizes, up to a whopping $1,000,000.

Rebecca Gibney said: “I’m not sure I’ll be the most composed game show host because, so far, there have been chair spins, lots of laughter, and more than a few tears! It’s such a privilege to be able to spend time getting to know everyday Aussies and to watch them win life changing amounts of money.

It’s the most exhilarating, challenging, and extraordinary thing I’ve ever done.”

With unprecedented access to the Sydney and NSW Water Police at Marine Area Command (MAC), Sydney Harbour Cops is a new observational documentary series following the dedicated team of police officers navigating the iconic waters of the harbour city.

From underwater searches to daring rescue missions, confronting offenders head-on to missing persons cases, this real-life drama series shines a spotlight on the brave officers risking their lives to protect our waters.

Moving further south, welcome to The Animal Sanctuary, a series that looks inside Tasmania’s Bonorong Wildlife Sanctuary, and the young family who have taken on the task of running an entire island’s wildlife rescue operation.

This year we watched as Laura Sharrad finally made her dream come true as her name was etched into the MasterChef Australia trophy. Third time truly was the charm, and in 2026 we can’t wait to see the fresh faces joining judges Andy Allen, Poh Ling Yeow, Sofia Levin, and Jean-Christophe Novelli.

Having just wrapped up another brilliant season of The Amazing Race Australia: Celebrity Edition , host Beau Ryan is already itching to top up those frequent flyer points.

Beau will be heading back around the globe next year with more teams of celebs and their loved ones, each hoping to win $100,000 for their chosen charity.

In 2026, 10 will continue to be the home of Australian TV comedy. The Logie- winning fave Have You Been Paying Attention? returns with host Tom Gleisner and his regular panel buds Sam Pang and Ed Kavalee.

And if you’re anything like us and you can’t get enough of Sam Pang, don’t fret, as he will be back with even more Sam Pang Tonight. Big laughs, huge celebrity guests, and the occasional famous person being pushed into a Christmas tree. What more could you possibly ask for?

Skewering the news and bringing you the stories that matter the most, Melanie Bracewell and Tim McDonald return for another season of The Cheap Seats.

The LOLs continue next year when five brave comedians see if they’re up to the task in the next season of Taskmaster Australia. Anisa Nandaula, Brett Blake, Celia Pacquola, Joel Creasey and Rove McManus may know how to make audiences laugh, but how will they fare when put to the ultimate test set by Tom Gleeson and his lesser assistant, Tom Cashman?

And there’s plenty more to come, with returning favourites for the whole family like Deal or No Deal, Gogglebox Australia, David Attenborough’s Parenthood, Selling Houses Australia, Airport 24/7, The Graham Norton Show and Love It Or List It Australia.

You want drama? We’ve got all your favourite international dramas on 10, with shows like NCIS, Watson, Elsbeth, and Matlock.

When it comes to news, you’ll never miss the stories that matter when our dedicated 10 News teams across the country keep you in the loop. More than ever, we’re committed to telling the full story. From 10 News Lunchtime, 10 News Afternoon, 10 News at 5pm**, 10 News+** at 6pm**,** and 10 News Late , when news breaks, we go deep.

Paramount Australia is once again your one-stop destination for all things Australian football, giving fans across the country a front row seat to every moment, every goal and all the glory.

We continue to bring fans all the heart-stopping action and the unmissable matches from the CommBank Socceroos and the CommBank Matildas, including when the Tillies seek to lift the trophy at home at the AFC Women’s Asian Cup 2026 in Australia.

We’ve supercharged your Saturdays, with two Isuzu UTE A-League Men matches broadcast back-to-back on 10 Drama and 10 Streaming from 5pm AEDT. Plus, from kick-off to the final whistle, every single Ninja A-League Women match is available on 10 Streaming, with at least 10 matches broadcast on 10 Drama across the season.

And your Sundays are covered too, with Sunday Hoops delivering NBL double-headers with the week’s biggest game airing on 10 and 10 Streaming at 2:30pm, followed by a second NBL match on 10 Drama and 10 Streaming.

The Australian MotoGP returns, plus the high-speed, high-stakes, high- octane thrills of the Formula 1 Australian Grand Prix will be back in Melbourne next March for the season-opener.

Plus, in 2026, 10 is stepping into the octagon as select live UFC events will be available from January.

But before we kick off 2026, we’re rounding out a stellar year when Big Brother returns home to 10 on November 9, with brand-new host Mel Tracina at the helm.

Returning to its roots with live nominations, live evictions, and 24/7 livestreaming from Dreamworld, and with over 20,000 applications for our batch of housemates, we’ve been busy picking the perfect tenants.

Mel said: “I’m thrilled that we’re bringing the OG reality TV blockbuster back to 10 and I can promise you: it will be just as surprising, just as innovative and just as unmissable as it was a quarter of a century ago.”

Plus, in December this year, double lives collide when new Australian drama, Imposter , airs on 10.

It’s going to be a huge year, full of stars doing what they do best; sparkling! See you in 2026, it will be out of this world!

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We’ve Goat What You’re Looking For.

The Sky’s The Limit On Paramount+ In 2026.

The world’s best entertainment is all in one place, and Australia’s premiere streaming service, Paramount+, isn’t slowing down in 2026!

From award-winning dramas to family favourites, thrilling live sports to blockbuster films, there’s a mountain of entertainment and something for everyone.

Looking to the near future and the scale and calibre of content coming to Paramount+ in 2026, the Paramount Goat said: “If you thought we hit peak entertainment this year, wait ‘til you see our upcoming, award-winning line-up. More homegrown hits than a goat can swing a horn at! And that’s before we go global!”

Paramount+ continues to deliver unmissable homegrown content, with two brand-new Aussie dramas hitting the service next year.

From Roadshow Rough Diamond, the award-winning producers behind Offspring, Love My Way, Tangle, The Secret Life of Us, Bump and Romper Stomper, comes Dalliance, a brand-new drama set around the complex relationships of 60-somethings who can’t be defined by their age.

Dalliance follows Billy (Hugo Weaving) an ex-cameraman who meets Dani (Heather Mitchell) on the Sydney Harbour ferry in a colliding of worlds. The attraction is obvious, and the writing would be on the wall… if Billy wasn’t happily married to his wife of 40 years, Rose (Georgie Parker).

But everything changes when Billy dies from a sudden heart attack while he’s with Dani. As his friends are reunited at his wake, and then find their own ways to move on, Billy’s untimely demise has far-reaching effects, with intimate relationships formed and others broken within the group.

Dalliance is sometimes heart wrenching and often hilarious as our friends discover that life, love, and sex in their sixties is not what they expected.

Two Years Later is a romantic dramedy starring Brenton Thwaites and Phoebe Tonkin. Created by screenwriter Pete Bridges, the series is produced by Emmy® and BAFTA Award-winning production company, Hoodlum.

Thirty-somethings Emily (Tonkin) and Ryan (Thwaites) have a connection during their brief daily flirtations on their bus commute to work. But all that stops one day with the sudden COVID-19 lockdown.

Cut to two years later, and the pair step back onto the bus and instantly reconnect, so Ryan proposes they go on eight dates, at the end of which they will either get married or walk away.

Dalliance , Two Years Later and Last King Of The Cross season three, will join the growing suite of Aussie hits on Paramount+, including the recently launched Ghosts Australia, the second season of Aussie Shore, and the third season of NCIS: Sydney.

From home grown stories to international sensations, our 2026 lineup delivers unmissable content from across the globe.

Unspeakable: The Murder of JonBenét Ramsey stars Melissa McCarthy and Clive Owen as Patsy and John Ramsey, a couple who dedicated their lives to building the narrative of a perfect life, only to have it fall apart one Christmas night. Nearing the 30th anniversary of one of America’s most notorious unsolved murders, the series explores the lives of the Ramsey family before and after the tragic murder of JonBenét when she was just six years old.

Joining the expanding stable of Taylor Sheridan’s television universe comes Y: Marshals, The Dutton Ranch, The Madison, and NOLA King. Boasting A-list casts and guest stars, Sheridan continues to captivate fans by exploring the stories of the Dutton family, and the terrains of Montana.

Y: Marshals is both a sequel and a spin-off to the wildly popular Yellowstone and sees Luke Grimes, Gil Birmingham, Mo Brings Plenty, and Brecken Merrill reprising their roles*.*

Set after the events of Yellowstone’s final season, Y: Marshals follows former U.S. Navy SEAL and rancher Kayce Dutton (Grimes) as he joins a specialised and elite unit of US Marshals to “bring justice to Montana”.

The Dutton Ranch similarly follows former Yellowstone characters Beth Dutton (Kelly Reilly), Rip Wheeler (Cole Hauser) and Carter (Finn Little). Having risked it all for their 7,000-acre ranch, Beth and Rip have their peace. Now they face their toughest challenge yet; fighting to survive.

Executive produced and starring Michelle Pfeiffer, The Madison is a heartfelt study of grief and human connection and follows a New York family who make the move to the Madison River valley of Montana.

Set in the world of Tulsa King, NOLA King stars Samuel L. Jackson in his first role headlining a TV series. It follows the events of the third season of Tulsa King which saw Russell Lee Washington Jr. (Jackson) sent to Tulsa to take out Dwight Manfredi (Sylvester Stallone) once and for all.

Seeing what Dwight had built in Tulsa, Russell heads back to New Orleans and the home he abandoned four decades ago, hoping to mend his relationships with family and friends, and take control of the city he left behind.

The series is part of Sheridan’s growing slate on Paramount+, which includes Landman , 1923, Lioness, Tulsa King, 1883, and Lawmen: Bass Reeves .

Outside of the Sheridan universe but set amongst the stars is the highly anticipated next chapter in the world of Star Trek, Star Trek: Starfleet Academy .

Starring Holly Hunter, Paul Giamatti, Tig Notaro, Robert Picardo, and Oded Fehr, Starfleet Academy introduces viewers to a young group of brand-new cadets played by Sandro Rosta, Karim Diané, Kerrice Brooks, George Hawkins and Bella Shepard.

With stars in their eyes, full of hope and optimism, they discover what it takes to become Starfleet officers as they navigate blossoming friendships, explosive rivalries, first loves and a new enemy that threatens both the Academy and the Federation itself.

The stars that shine are all on Paramount+. Season Four of The Gilded Age and Yellowjackets and Season Two of Dexter: Resurrection will bring the thrills and the scandalous tea spills. Michael Fassbender and Jeffrey Wright return in spy drama The Agency Season Two, and NCIS Season 23 and NCIS Origins Season Two join NCIS: Tony & Ziva on the platform.

More international favourites returning include Mobland Season Two, FBI Season Eight, Fire Country Season Four, Matlock Season Two, and Elsbeth Season Three.

And after making headlines around the world, South Park is back with more episodes for Season 28, no doubt bringing even more controversy to the table.

The home of Hollywood blockbusters, some of the year’s biggest hits will also be coming to the platform very soon. Movie buffs will be able to watch titles like Mission Impossible: The Final Reckoning, Scream 7, Smile 2, The Naked Gun, or for more family friendly fun, Smurfs, and The SpongeBob Movie: Search for SquarePants.

Speaking of fun for the whole family, the always nautical but nice SpongeBob SquarePants is joined by more classic kids’ content like Paw Patrol, Transformers: EarthSpark , Tales of the Teenage Mutant Ninja Turtles , and Dora .

Live sport is hitting fever pitch on Paramount+ as it remains the home of Australian football and is joined by the arrival of UFC in 2026.

Don’t miss a second of the football action as Paramount+ is the only place to see every game live, with coverage of all CommBank Matildas and CommBank Socceroos matches, every single Isuzu UTE A-League Men and Ninja A-League Women, plus the AFC Women’s Asian Cup 2026™ hosted in Australia, where our Tillies will be seeking to win on home soil.

And in 2026, Paramount+ will become the new broadcast partner for UFC in Australia, one of the world’s most dynamic and influential sport franchises.

Paramount+ subscribers in Australia will have access to all live UFC Fight Nights and the prelims for marquee numbered events as part of their subscription from January. This partnership underscores the commitment of Paramount+ to delivering world-class sports experiences to its audiences.

It’s going to be a big, bold year, and we can’t wait to shine with you on Paramount+.

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Paramount Australia And LG Ad Solutions Deepen Strategic Partnership With Exclusive CTV Sales Agreement.

Paramount ANZ Expands Premium Digital Portfolio With Exclusive Rights To LG Channels’ Australian Advertising Inventory.

Paramount Australia and New Zealand (ANZ) today announced it has been appointed exclusive advertising sales agent for LG’s free, premium content streaming service, LG Channels in Australia. The announcement extends their partnership, which recently included the integration of Paramount’s linear broadcast feeds into LG’s IP-based channel platform.

Paramount ANZ will exclusively sell all LG Channels and third-party inventory within the LG Channels platform, marking a significant expansion of its connected TV (CTV) advertising capabilities in the Australian market and further cementing its digital growth and distribution strategy.

Through this partnership, Paramount ANZ will integrate LG’s CTV inventory, which offers over 130 free streaming channels. Over the past 18 months, LG Channels has experienced substantial growth in Australia, achieving more than twice the number of monthly active users and over six times the total monthly viewing hours. This unified approach will enable advertisers to access premium, data-driven CTV advertising opportunities through a single, streamlined sales channel. LG Ad Solutions will continue to bring to market all LG’s digital CTV inventory, including Home Screen advertising units and their data solutions.

Rod Prosser, Chief Sales Officer, Paramount Australia & New Zealand, said: “This partnership is a major step forward in our digital growth strategy. By combining LG’s high-quality CTV inventory with our existing digital platforms, we’re creating a more powerful and scalable offering for advertisers looking to reach Australian audiences in premium, brand-safe environments. We’re proud to deepen our relationship with LG, a trusted global innovator whose platform continues to redefine the connected TV experience. I also want to acknowledge our exceptional Paramount ANZ Sales team, whose expertise and drive continue to elevate our digital capabilities and deliver outstanding results for our partners.”

Serge Matta, President of Global Ad Sales, LG Ad Solutions, said: “Partnering with Paramount ANZ, one of Australia’s most trusted and recognisable media brands, allows us to deliver even greater value for advertisers. This collaboration brings together the strength of Paramount’s premium content and market expertise with LG’s advanced data and CTV capabilities, giving brands a powerful way to reach audiences in brand-safe, high-attention environments across LG Channels.”

Tony Brown, General Manager, Home Entertainment Marketing and Content Business of LG Electronics, said: “LG Channels has seen remarkable growth in Australia, which underscores the momentum of how FAST channels are becoming a central part of the TV experience. Partnering with Paramount ANZ will further strengthen that connection – bringing together premium content, trusted local expertise, and the power of the LG Smart TV platform to create more meaningful opportunities for advertisers to engage audiences where they’re most attentive.”

LG Ad Solutions, the advertising division of LG Electronics, launched its local team in Australia earlier this year and has seen strong growth across LG Channels and Connected TV Home Screen products – driven by premium households, exclusive inventory, and deterministic viewership data.
Partnering with Paramount ANZ strengthens a shared commitment to innovation in the digital video landscape, giving advertisers greater reach and flexibility across millions of LG Smart TVs and delivering data-driven, high- attention ad experiences.

Contextual Advertising Is Entering The Big Brother House.

Paramount Australia Breaks New Ground With Complete Contextual Advertising Suite, Advancing Its Leadership In CTV Innovation.

Game on! Paramount Australia completes its Contextual Advertising Suite with the launch of Own the Moment and Contextual Ads in Big Brother.

Powered by KERV.ai’s advanced scene-level intelligence and FreeWheel’s video ad serving technology, the suite enables advertisers to engage viewers with precision and relevance - right as the action unfolds.

Own the Moment and Contextual Ads join Pause to Shop, to complete Paramount Australia’s ad suite, transforming how advertisers connect with audiences by combining premium content with contextual relevancy.

“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia. “By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”

Di Ho, National Digital Sales Director, Paramount Australia, said: “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way. I am thrilled McCain, in partnership with PHD, has signed on as the foundation partner, becoming the first brand in Australia to activate all three contextual solutions in Big Brother for their frozen snacking brand Pickers By McCain.”

The suite builds on the success of Pause to Shop, which debuted in MasterChef Australia earlier this year, and exceeded global engagement benchmarks and set a new standard for immersive streaming brand experiences.

Marika Roque, Chief Innovation Officer, KERV.ai, said: “Our partnership with Paramount Australia exemplifies how AI, premium content, and creativity can come together to redefine the viewer experience on Connected TV. By harnessing KERV’s proprietary content analysis and metadata signals, we’re unlocking a new medium of content-based engagement on the largest screen in the home, where key scenes within Paramount Australia’s premium content can become instantly immersive and shoppable. Our research shows that 49% of viewers would shop a scene if products were relevant to the content, proving that contextualized commerce and relevance, delivered in an unintrusive manner, doesn’t just enhance storytelling - it drives action.”

The launch of the completed Contextual Advertising Suite marks a milestone in Paramount’s ongoing leadership in premium CTV advertising innovation.

Built on a foundation of deep campaign expertise and proven success, it fuels what’s next in streaming. Paramount’s continued investment in technology and strategic partnerships ensures it remains at the forefront of market- leading advertising solutions.

Paramount Australia Partners With Adelaide To Bring Attention Measurement To Premium Streaming Effectiveness.

Paramount Advances CTV Innovation With Adelaide’s Proven Global Attention Measurement Capabilities.

Paramount Australia has announced a strategic, partnership with Adelaide, the global leader in attention measurement, putting attention at the centre of streaming advertising effectiveness.

This collaboration moves beyond traditional metrics by applying Adelaide’s AU attention score – the industry’s most widely adopted attention measure – across Paramount’s premium streaming environments and innovative connected television (CTV) ad solutions.

The partnership provides advertisers with transparent, outcome-driven insights into media quality through a methodology trusted by leading global marketers to validate Paramount’s attention performance.

“Attention is the currency that matters,” said Rod Prosser, Chief Sales Officer, Paramount Australia. “Advertisers are demanding proof that premium environments deliver premium results. We’ve always known our audiences are highly engaged - Adelaide’s measurement expertise validates that connection between investment and tangible brand and business outcomes with unprecedented precision.”

The collaboration fills a critical gap in streaming measurement, enabling advertisers to leverage actionable insights to inform future campaign planning. It also supports comparative analysis across content types, formats, and contextual relevance, empowering smarter, data-driven decisions.

Marc Guldimann, CEO & Co-founder, Adelaide, said: “Paramount Australia is leading the way in transparency and accountability for streaming. By measuring AU across their CTV ad solutions, they’re giving advertisers a clearer view of media quality, its link to outcomes, and the true value of their investments.”

Paramount Australia’s partnership with Adelaide extends its commitment to advertising innovation beyond creative technology to encompass measurement and accountability. Agencies and marketers can finally measure what truly matters: Attention, backed by actionable insights.

Paramount Australia Unveils Next Evolution Of Paramount Connect, Unlocking Smarter Trading Across Streaming And Total Video.

Paramount Connect Streaming Now Available, Offering Simplified Entry To Unified 10 And Paramount+ Audiences And Advertising Inventory.

Paramount Connect has evolved its capabilities with the introduction of Paramount Connect Streaming, enabled by Paramount’s technology transformation, which has been designed to unify and simplify how advertisers access and activate campaigns across 10 and Paramount+.

Paramount Connect Streaming marks a meaningful shift and allows advertisers to engage through two powerful pathways: content and audience.

It delivers trusted, high-impact reach across premium local and global content, allowing brands to authentically align with audience passions.

Lee Sears, President, International Markets Advertising Sales, said: "The evolution of Paramount Connect in Australia demonstrates our international strategy to simplify and harness the power of our content and distribution.

“Paramount Connect unlocks a unified audience, empowering advertisers to reach their most valuable consumers with greater efficiency through insights and activation, premium Connected TV ad experiences, and outcome-led measurement."

Rod Prosser, Chief Sales Officer, Paramount Australia & New Zealand, said: “For advertisers, the sky’s the limit when it comes to reaching audiences across our premium streaming ecosystem. We’re connecting clients to content and audiences in a frictionless way, with even more powerful advertising solutions on the roadmap ahead.”

Looking ahead, Paramount Connect Total Video will incorporate 10 linear television, delivering true cross-screen planning and buying across all Paramount platforms in Australia.

This evolution is supported by a significant technology investment, including a new sales interface and enhanced system architecture designed to drive operational efficiency. The technology enables Paramount to generate unified proposals that can be executed directly across all platforms in a single transaction, streamlining the buying process based on specific advertiser requirements.

Rod continued: “Paramount Connect enhances our advertising solutions by delivering scale and impact like never before, with the ability to prove the value of investment.

“We’re investing in innovations because advertisers need solutions that work harder in a complex and fragmented media environment. It accommodates evolving market requirements and adapts to individual client needs.

Advertisers will be able to reach and engage audiences across all platforms to maximise the value of their investment.”

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