10 Paramount Upfronts 2025

2025 Is Kicking Off With A Pang!

September 16, 2024

Sam Pang, Big Brother, Talkin’ ‘Bout Your Gen And More Are Coming Home To Network 10 In 2025.

If home is where the heart is, then expect a whole lotta love for Network 10’s programming in 2025. Next year 10 brings home some of its most beloved Aussie shows and welcomes a host of brand new, homegrown hits.

One of the stars of Have You Been Paying Attention? and fresh from another stellar job hosting the Logies, Sam Pang is creating and starring in his very own weekly show on 10.

Daniel Monaghan, SVP Content and Programming, Paramount Australia said: “Sam Pang has been part of the 10 family for over a decade and we’re delighted to have commissioned his brand-new show for 2025.

“Sam’s quick wit has kept Aussies laughing for years, and we know his fresh new program will give audiences exactly what they want.

“We are currently in the final stages of development, and we can’t wait to share it with viewers in the new year.”

Next year, 10 welcomes Big Brother home to the network that first introduced this reality TV juggernaut to Australian audiences.

Hosted by Mel Tracina, the resident cultural correspondent on The Cheap Seats, audiences can expect the authentic, OG show you fell in love with all those years ago, including live nominations, live evictions, a brand-new home, engaging housemates and non-stop hijinks.

Mel Tracina said: “I was one of the millions of Aussies captivated by Big Brother when it launched on Channel 10 in the early noughties.

“The show has such a loyal and passionate fan base, and I am excited to help bring back the show’s original spirit (minus the flip phones and bum dancing).”

The lineup of housemates will include a fascinating cross-section of relatable, everyday Australians who audiences will be able to interact with in real time. This exciting Big Brother revival will launch across all Network 10 platforms in quarter four of 2025.

Daniel said: “Big Brother, the show that started it all, is coming back to 10 where it belongs. It’ll be bigger, better and bolder than ever before and we are thrilled to welcome Mel Tracina as host.

“With 24-hour live streaming, live nominations and live evictions, viewers won’t dare miss a moment of the drama as it all unfolds in real time. Get ready Australia – Big Brother is watching.”

Whether you spill the tea or hear it on the grapevine, here’s some news both young and old can get behind: much-loved comedy quiz show Talkin’ ‘Bout Your Generation – now known as Talkin’ ‘Bout Your Gen, is returning to 10 for loads of fresh laughs for the entire family.

With a new host and three new team captains, this intergenerational panel show pits Gen X, the Millennials and the Zoomers against each other in a riotous battle to find out which is the best generation of ever.

Now for some dead good news: critically acclaimed international comedy Ghosts is being adapted by BBC Studios Australia in a brand-new local version.

Based on the smash British sitcom, this hilarious eight-part series will be set in a haunted country house and feature hilarious new ghosts with a distinctly Aussie twist.

Ghosts Australia will commence production in the new year and premiere on 10 and Paramount+ in 2025.

From poltergeists to pranksters in 2025, The Inspired Unemployed remain as busy as ever with a brand-new comedy travel series: The List.

A bucket list comedy travel show, The List follows Jack and Matt (AKA Falcon) as they holiday around the globe. From Japan to South Africa, Germany to Finland and Malaysia to India, The List promises an itinerary high on laughs and awkward and unexpected situations. The List is coming to 10 and Paramount+ in 2025.

Rounding out the year with a good dose of festive cheer is Staycation, a feature-length, live action Christmas movie from Ludo, the producers of the smash hit series, Bluey. This madcap comedy sees a dysfunctional middleclass family attempt to survive their Christmas break at home, only to find themselves accidentally mixed up with some very dangerous characters indeed.

With more than a nod to the uproarious National Lampoon film franchise, this Aussie comedy will be ready to unwrap Christmas on 10 and Paramount+.

New reality series Airport 24/7, with exclusive, unfettered access to Melbourne Airport’s air traffic control tower, drops viewers into the daily mayhem of the Aussie airline industry as it shines a spotlight on the firies, Feds, border patrollers, air traffic controllers and baggage handlers on the frontlines. With over 700 flights and 90,000 passengers passing through Melbourne Airport every day, there’s sure to be no shortage of drama both in the air and on the ground.

If you have a penchant for the rollercoaster ride that is the property market, then make a date to inspect House Hunters Australia. From humble suburban homes to high-end city pads, House Hunters Australia pairs potential buyers with agents in the quest for a win-win deal.

Kicking off the year while you’re relaxing through summer, I’m A Celebrity… Get Me Out Of Here! is back in the jungle with a new batch of celebrity campmates.

Who’ll be tucking into eyeball hors-d’oeuvres or bunking with bed bugs when the show returns Sunday, January 19? That’s for hosts Robert Irwin and Julia Morris to know… and for us to find out!

Once we’ve crowned our jungle king or queen, it’s time to dust off those buffs for not one but two strategy-stuffed seasons of Australian Survivor. February sees a sequel of sorts to our most successful theme show ever with Australian Survivor: Brains v Brawn II. Once again, our two tribes are separated by smarts and strength, before battling it out on the beaches of Samoa for the title, the glory, and half a million dollars.

When it comes to Survivor, we Aussies reckon we’re tough as nails. We talk the talk but now the time has come to walk the walk when our local Survivor legends take on players from Survivor franchises around the world in the unsurprisingly titled Survivor: Australia v The World.

Cheer on some of Australia’s most celebrated players including George, Shonee and Kirby as they face off against superstar players from Survivor South Africa, Norway, New Zealand, and of course the U.S., which will be represented by Survivor legends Parvati, Tony and Cirie. This is a world-first event you don’t want to miss!

Meanwhile, contestants in The Amazing Race Australia: Celebrity Edition are still running the 2024 season. The competition has never been fiercer as our teams crisscross the globe in their quest to win $100,000 for their chosen charity.

Hey, can we order another serve of Andy Allen, Sofia Levin, Poh Ling Yeow, and Jean-Christophe Novelli for MasterChef Australia in 2025? Yes, Chef, yes! But our judges aren’t the only ones making a kitchen comeback.

Next year, MasterChef Australia: Back To Win has its plate full of a huge serve of fan favourites who previously missed out on the trophy, all returning for another shot at glory.

MasterChef Australia: Back To Win kicks off with a special guest judge in the kitchen with internationally renowned and multi-Michelin starred Chef, Gordon Ramsay turning up the heat.

Dessert Masters is once again on the menu this October with the launch of the much-anticipated second season. Hosts Melissa Leong and Amaury Guichon have enlisted some of the biggest names in the biz in their search for pastry perfection, including Emelia Jackson, Katherine Sabbath, Reece Hignell, Darren Purchese, Alisha Henderson, Christy Tania, Dan Pasquali, Donato Toce, Jana Lai and John Demetrios.

October will also herald the triumphant return of comedy hit Taskmaster Australia when Season 3 puts Pete Helliar, Mel Buttle, Aaron Chen, Concetta Caristo and Rhys Nicholson to the test.

And because there’s no rest for the wicked, host Tom Gleeson and his trusty sidekick Tom Cashman will be back in the new year to put another bunch of celebs through their paces. The Taskmaster Australia Season 4line up will see Tommy Little, Emma Holland, Lisa McCune, Takashi Wakasugi and Dave Hughes forced to think laterally and maybe fail literally.

Daniel added: “2025 will showcase a super-charged schedule of addictive, premium content on 10, with fresh home-grown hits rolling out right off the bat in January starting with I’m A Celebrity… Get Me Out Of Here! and continuing all the way through to December with Big Brother. It’s a diverse slate of brilliant entertainment mixing audience favourites with brand new shows destined to be viewers’ new obsessions.”

Australia’s favourite larrikin pranksters The Inspired Unemployed also return for another season of comedy chaos in 2025 with a fresh series of The Inspired Unemployed (Impractical) Jokers on 10 and Paramount+.

As the undisputed home of Australian television comedy, 10 will continue to deliver full on LOLs in 2025. For starters, the Logie-winning Have You Been Paying Attention? will be back with host Tom Gleisner and panel regulars Sam Pang and Ed Kavalee.

The Cheap Seats also returns to take a wry look back at the week that was with hosts Melanie Bracewell and Tim McDonald. And the current season of Thank God You’re Here continues to keep us laughing every Wednesday night when Australia’s funniest performers step through the blue door into the unknown.

Here’s a question. What motivates people to do, well, ‘questionable’ things? Todd Samson is on a mission to find the answers in his new series, Todd Sampson’s Why?.

Todd Sampson said: “‘Why?’ It’s our very first question. Our way of understanding the world. This series explores the ‘whys’ of some of the most fascinating people on the planet. We’ll dive into the death-defying desires of base jumpers, explore the forward-thinking doomsday preppers, investigate the tangled life of a donor dad and delve into the mystical world of an alien church.

“Some ‘whys’ may never be fully answered, and some may be hard to swallow. But it’s by understanding others that we better understand ourselves.”

Here’s another ‘why’ question: Why is 2025 looking so exciting for 10? The answer is simple. When you’re onto a good thing, you stick to it. That means the return of popular hits The Dog House Australia, Dogs Behaving (Very) Badly Australia, Deal or No Deal and the Logie-winning Gogglebox Australia.

It means our sharks are back to take a bite out of the next big business idea when Shark Tank Australia returns in October. This time, we’re thrilled to welcome new sharks Maxine Horne and Nick Bell, who’ll join returning investors Davie Fogarty, Jane Lu and Robert Herjavec.

There’ll be a new season of celebrity hilarity with The Graham Norton Show, which is also bound for our screens in October. But if you need even more Graham in your life (and who doesn’t?), then don’t miss the charismatic, BAFTA-award winner when he hosts Wheel Of Fortune Australia. That’s right, it’s everyone’s favourite wheel-based gameshow with Graham Norton in primetime later this year on 10.

Many of your favourite international dramas are heading our way in 2025 too, including all new seasons of Law & Order: SVU, Elsbeth, FBI, FBI: Most Wanted, FBI International, NCIS, NCIS: Sydney, NCIS: Hawai’i and the latest addition to the NCIS franchise, NCIS: Origins. Set in 1991, this prequel to the original series follows Jethro Gibbs at the outset of his career.

For more new drama, you’ll want to make time for Academy Award winner Kathy Bates, who stars as the brilliant Madeline Matlock in the exciting new legal drama series, Matlock.

And don’t miss the 2025 season premiere of Watson, a modern take on Sherlock Holmes’ clever offsider, following the titular John Watson as he pivots from sleuthing to solving medical mysteries.

A world away in suburban Melbourne, life in Ramsay Street continues when Neighbours hits our screens once more. Expect just as much drama, action, scandal and romance as ever!

On the news front, The Project will continue to provide Australians with their dose of news delivered differently six nights a week, while 10 News First will present the most comprehensive coverage of local, national and international news stories.

And news junkies can catch 10’s weekday news offerings around the clock with 10 News First: Lunchtime at 1pm and 10 News First: Afternoon at 3.30pm. There’s also 10 News First at 5pm and then 10’s Late News at 10pm on 10 Play and 10.30pm on 10.

Love your sport? Course you do! In a stunning victory for viewers, Paramount Australia and Football Australia have inked a multi-platform media rights deal for Australian national teams through to 2028. This means Network 10 and Paramount+ will keep kicking goals as the proud home of the CommBank Matildas and Subway Socceroos in Australia.

The network continues its winning streak as the exclusive home ground for all Australian Women’s senior national team matches for the next four years, including the FIFA Women’s World Cup Brazil 2027.

As well, Network 10 and Paramount+ continue to be the proud home of all A-League Men’s and Women’s matches for the 2024/25 season, delivering fans more football than ever before.

Basketball lovers will be thrilled to learn that, for the first time in a decade, the NBL is returning to a main free-to-air channel. Sunday’s 2:30pm marquee game will be broadcast on 10, while 10 BOLD will broadcast a Sunday 4:30pm game.

The MotoGP World Championship returns this October, while the high speed, high stakes, high octane thrills of the Formula 1 Australian Grand Prix will be back in Melbourne next March.

Adam Cush, Sport Production Director, Paramount Australia said: “Network 10 is entering a new era of sport, and we can already hear fans cheering from the sidelines.

“Our offering is as diverse as the Aussie audiences watching in 2025, and we’re committed to showcasing sport in innovative ways across all our platforms. Whether you want your fix of the Formula 1 Australian Grand Prix,double doses of Sunday hoops with the NBL, the adrenaline rush of the MotoGP World Championship or all the A-Leagues, CommBank Matildas and Subway Socceroos football action, we’ve got you covered.”

For those who like to flick between channels – surf’s up! Tune into 10 BOLD Drama for your dose of the serious stuff, while for big laughs from all your favourite classics, check out 10 Peach Comedy.

Plus, with over 60 FAST channels on offer, 10 Play continues to give audiences everything they want – for free. You can binge on almost a dozen dedicated Nickelodeon channels with NickToons, NickTeens, Nick Classics**, SpongeBob SquarePants, PAW Patrol** and everything in between! Or catch up on the latest shenanigans over on MTV with ten channels to choose from including MTV Pranks, MTV Life, MTV Dating, MTV Reality and MTV Ridiculousness, all geared to keep you entertained all day (and all night) long.

Elsewhere you can get your fix of South Park or catch up with local hits including Offspring, Australia’s Next Top Model, Prisoner, Good Chef Bad Chef, MasterChef, and Survivor.

Our universe of FAST channels is constantly expanding with more channels added every month. We’re pretty buzzed to announce an exclusive channel with BuzzFeed Food in partnership with Val Morgan Digital which will launch very soon, for all your breakfast, lunch, dinner and snack inspo!

Clearly, it’s 10’s biggest and brightest year yet. Whether you vibe the tribe, crave the kitchen, jump for the jungle, rave for reality or lose it for live Sport, 10 will dazzle and delight in 2025 with fresh, original new content, reimagined hits and all your much-loved favourites.

2025 on 10… you won’t want to miss a thing!

4 Likes

Paramount+ Brings Big Stars, Big Drama, Big Live Sport And A Mountain Of Entertainment All Year Round.

Australia’s premier streaming service Paramount+ is set to bring a slate of big stars, big drama, big live sport and a mountain of entertainment all year in 2025.

Remaining the fastest growing subscription streaming service in Australia, Paramount+ today unveiled its diverse and expansive pipeline of premium local and international content spanning the best in entertainment, live sport action, blockbuster films, new originals, hit series and family favourites for 2025.

Home to some of the most successful Australian original series including Fake and Last King of The Cross, today, Paramount+ together with Screen Australia and Screen NSW, is excited to announce the commission of new original drama series, Playing Gracie Darling , produced by Curio Pictures.

Created and written by Miranda Nation (Undertow) and directed by Jonathan Brough (Rosehaven, The Family Law), Playing Gracie Darling features an ensemble cast of notable names, including Morgana O’Reilly (The White Lotus Season Three*, Friends Like Me*) playing Joni, Rudi Dharmalingam (Wakefield, Great Expectations) playing Jay, Celia Pacquola (Rosehaven, Love Me) playing Ruth, Annie Maynard who plays Anita (Upper Middle Bogan, Colin From Accounts) and Anne Tenney (The Castle, A Country Practice) playing Moira, with more announcements to follow.

This gripping murder mystery series will set to uncover the truth 27 years on from when Joni’s best friend Gracie Darling first disappeared in a small town during a séance. With another mysterious disappearance, Joni will be forced to confront deep fears of the unknown to find out what really happened to Gracie that fateful night. For more information on this new murder mystery drama series click here.

Amplifying the local line-up,is the new Australian version of the critically acclaimed British comedy series Ghosts. Together with BBC Studios Productions Australia, Paramount+ and Network 10 will launch Ghosts Australia, the first local iteration of the hit sitcom set to land down under in 2025.

The distinctive and highly spirited comedy will welcome an ensemble cast soon to be announced. Paramount+ is currently streaming a library collection of the British and American Ghosts series*.* For more information on this local production click here.

Gifting a good dose of festive cheer is Staycation, a feature-length, live action Christmas movie from Ludo, the producers of the smash hit series, Bluey. This madcap comedy sees a dysfunctional middleclass family attempt to survive their Christmas break at home, only to find themselves accidentally mixed up with some very dangerous characters indeed.

With more than a nod to the uproarious National Lampoon film franchise, this Aussie comedy will be ready to unwrap Christmas on Paramount+ and Network 10.

Get ready to kick back for some laughs as the comedic masterminds and pranksters behind The Inspired Unemployed, Jack Steele and Matt Ford (AKA Falcon)take on a brand-new venture with the launch of the Paramount+ and Network 10 Australian original series The List, landing in 2025.

Produced by Warner Bros. International Television Production Australia, this six-part series will see the boys set out on an unforgettable adventure travelling across six countries with one mission – to complete ‘The List’. Unfortunately, their dream bucket list of things they want to do is replaced by a nightmare list of things they have to do.

From entering a rap battle competition in Soweto, to becoming Mermen in Malaysia, training with Japanese mountain monks to stalking, (or being stalked!) by bears in Finland, they will endure excruciating native medical treatments, learn obscure martial arts, and perform to huge local crowds against their will. Jack and Falcon will be pushed physically and emotionally out of their comfort zones in their quest to fulfill The List’, all for our amusement.

Jack and Falcon jointly said: “We are pumped to be putting our heads and bodies on the line filming The List for Paramount+ and Network 10, it’s going to be a wild ride!”

But the quips won’t be stopping there. The jokes will keep rolling on in 2025 only bigger, bolder and funnier as the uproarious hit series The Inspired Unemployed (Impractical) Jokers returns.

Bringing more hilarity and chaos to our screens, lifelong mates Jack, Falcon, Liam and Dom will be serving up another season of outrageous and hilarious pranks and punishments. With hidden cameras capturing their every move, the childhood friends will once again go to great lengths competing to embarrass one another in a slate of awkward, cringeworthy and outlandish scenarios.

It’s simple, if they refuse and lose, they face public humiliation and punishment. The Inspired Unemployed (Impractical) Jokers is produced by Warner Bros. International Television Production Australia.

Following the hugely successful debut of internationally acclaimed Australian series NCIS: Sydney , the eagerly awaited second season is set to dock on Paramount+ in 2025.

Celebrated as one of Australia’s most watched local series and the first international iteration of the hit global NCIS franchise outside of the U.S., the next instalment promises even more action on Sydney Harbour as NCIS: Sydney squares off against a much more powerful adversary.

The cases are bigger, locations more exotic, and the stakes much higher. With everything on the line, will NCIS: Sydney triumph against all odds – or be torn apart at their very core?

Live sport action is hitting fever pitch on Paramount+ as the service is thrilled to remain the streaming home to Australian football. Adoring fans can settle in with front row seats to live coverage of every game of our beloved national football teams the CommBank Matildas and Subway Socceroos, plus every game of the Men’s and Women’s A-League matches. Fans can stream all matches of AFC Asian Qualifiers™ – Road to 26 kicking-off this September, plus all Subway Socceroos and CommBank Matildas Friendlies.

If that’s not enough footy fever, looking beyond 2025, the landmark football deal for Paramount+ will also see the service house the AFC Women’s Asian Cup 2026™ being hosted in Australia and AFC Asian Cup Saudi Arabia 2027™ and the FIFA Women’s World Cup Brazil 2027™.

As the proud streaming home to Star Trek, the universe expands in 2025 with Paramount+ welcoming the highly anticipated original movie Star Trek: Section 31 starring Oscar® winner Michelle Yeoh, who will reprise her fan-favourite role as Emperor Philippa Georgiou. Also joining the Star Trek collection is the all-new original series Star Trek: Starfleet Academy , which will follow the adventures of a new class of Starfleet cadets as they come of age in one of the most legendary places in the galaxy.

The new additions will round out Paramount+’s extensive Star Trek franchise library, which also includes all seasons of classic favourites Star Trek: The Original Series ; Star Trek: The Next Generation ; Paramount+ original series’ Star Trek: Discovery; Star Trek: Picard; Star Trek: Strange New Worlds and the animated series Star Trek: Lower Decks, plus the complete line-up of Star Trek films.

From sci-fi to cinematic excellence, Paramount+ is proud to host a collection of exclusive and original international series and the catalogue will be growing in 2025.From Academy Award® nominee Taylor Sheridan comes the next instalment in the popular Yellowstone Universe – The Madison .

The new original series, starring Academy Award® nominee Michelle Pfeiffer who also joins as executive producer, is a heartfelt study of grief and human connection following a New York City family in the Madison River valley of central Montana.

The Madison joins Paramount+’s signature collection of premium high-stakes drama sagas which includes 1923, 1883, Lioness , Mayor Of Kingstown , Tulsa King , Lawmen: Bass Reeves and the upcoming new drama series, Landman, all characterised by masterful storytelling and gripping narratives.

Further complementing the 2025 international line-up will be new series from SHOWTIME’S Dexter franchise, Dexter: Resurrection, Paramount+ original series NCIS: Tony & Ziva and CBS original medical drama series Watson , Yellowjackets Season Three, 1923 Season Two and The Gilded Age Season Three.

For the young and the young at heart, dive into all your Nickelodeon family favourites. Cowabunga! Our pizza loving heroes are back for a fresh season of the original animated series Tales Of The Teenage Mutant Ninja Turtles and universally loved bilingual explorer, Dora returns for more mystical adventures with the third season of hit preschool series DORA . 2025 will also present the new live action film Dora & The Search For Sol Dorado.

Take a deep dive to Bikini Bottom for more nautical nonsense with all-new episodes of SpongeBob SquarePants. Plus, the service welcomes brand new animated series Super Duper Bunny League and new seasons of Transformers: EarthSpark and Rubble & Crew.

Paramount+ will be bringing a dose of uncensored adult comedy entertainment with the much-awaited Season 27 premiere of award-winning animated series South Park , with new exclusive events also set to rollout for the franchise.

The service will deliver the best of MTV’s exclusive live music events across the year and if it’s blockbusters you are after, get the popcorn and snacks ready as Paramount+ has your movie fix sorted. 2025 will screen new films including Smile 2, A Quiet Place: Day One, Gladiator II,IF, Sonic The Hedgehog 3 and Transformers One.

But wait, that’s not all… Still to come in 2024 on Paramount+ is a stellar line-up of premium properties. Strap in for the wildest antics and the most unfiltered shenanigans this October as the first Australian iteration of the smash-hit, international reality “Shores” franchise, Aussie Shore arrives on platform.

Hosted by House Boss Charlotte Crosby, 11 fresh-faced, unapologetically wild singletons who embody the Shore spirit will come together as one big dysfunctional family and call Cairns in North Queensland, their home for the most unforgettable and unfiltered summer of their lives.

From reality drama to scripted drama, Paramount+ is excited to close out 2024 with even more BIG stars with a suite of exclusive anticipated international titles dropping, including the all-new original political espionage thriller, The Agency , starring EMMY® nominee Richard Gere and Taylor Sheridan’s new original drama series Landman, starring Oscar winner Billy Bob Thornton.

Also coming in 2024 is the original prequel series Dexter: Original Sin, NCIS: Origins , Matlock , Star Trek: Lower DecksSeason Fiveand new season returnsof Lioness starring Zoe Saldaña and Nicole Kidman, Fire Countryand Elsbeth.

It’s all this and more. Buckle up, it’s going to be one BIG year on Paramount+.

1 Like

Paramount Australia Announces Converged Advertising Technology – Paramount Connect.

Paramount Australia will launch a new converged advertising trading technology called Paramount Connect in January 2025, a ground-breaking, industry-leading solution allowing marketers to target and deliver audiences across every platform and program in Paramount’s vast and powerful content ecosystem.

Phase 1 of Paramount Connect will bring together broadcast video on demand (BVOD) platform 10 Play, streaming platform Paramount+ and more than 60 free ad-supported streaming TV (FAST) channels on Pluto TV, into a unified digital ecosystem, the first of its kind in the Australian market, delivering a single customer view for advertising partners.

Phase 2 of Paramount Connect will bring linear TV into the fold in the second half of 2025 with frictionless transactions across all screens and platforms.

Lee Sears, President International Markets Ad Sales, Paramount, said this eagerly anticipated technology has been carefully crafted to understand audience behaviour and meet marketers’ needs by incorporating feedback from international advertising partners and fine-tuning the offering via global technology expertise.

Paramount Connect will break through the silos of linear and digital, bringing together a complete and transparent picture of audience behaviour, offering advertisers unique opportunities across Paramount that delivers results for brands.

“Converged trading with Paramount Connect responds to the evolution of viewing. We know the choice between linear and BVOD is not a zero-sum game but is far more nuanced, affected by genre and format, shaped by sporting moments, and influenced by credible news and major events.

Paramount Connect can navigate and tap into these opportunities and audience preferences, delivering platform agnostic viewer insights to drive business outcomes.

“Advertisers will be able to reach and engage audiences across all platforms, delivering scale and impact like never before, with the ability to prove the value of their investment,” added Lee.

Rod Prosser, Chief Sales Officer, Paramount Australia said convergence was the driving force behind their future-focussed vision, sales team and strategy.

“Our ambition is clear. One team structured for success. One blended CPM. One way into more than 16 million Australians watching our channels and platforms but endless ways to execute business results.

Paramount Connect will give the advertising market frictionless, flexible, targeted and simple converged trading in a unified digital ecosystem with a single customer view that will deliver results in the only Total TV offering in Australia,” added Rod.

Paramount Brand Studio will also continue to support the sales team to create best in market ideas, campaigns and products that fans can buy, book and experience to maximise the viewing experience and deliver commercial success for our partners.

Paramount Australia is meeting with advertisers to discuss timelines and how to collaborate on Paramount Connect and harness the power of One Paramount.

1 Like

Paramount Leads Advertising Innovation With Expanded Contextual CTV Ads And A Premium Data Proposition To Drive Results.

Paramount Australia is affirming its position as a market leader in advertising excellence and innovation with the expansion of contextual Connected TV (CTV) advertising opportunities, sophisticated data partnerships, targeted audience profiles, as well as powerful data-informed advertising solutions and tools, to drive meaningful brand and business outcomes.

A major step forward in Paramount’s CTV advertising opportunities is with key partner KERV, introducing the contextual advertising offerings Pause to Shop and Own the Moment.

After the successful global, proof-of-concept pilot for Shoppable TV earlier this year, KERV and Paramount are scaling this CTV advertising opportunity across key tentpole programs including Australian Survivor and MasterChef Australia.

Now dubbed Pause to Shop this advertising solution turns brand exposure during Paramount’s premium shows, into product discovery opportunities.

From a high-stakes moment to a scene of celebration, Pause to Shop allows advertisers to convert relevant content moments with specific on-screen brand exposure, or even similar products or services, into immediate consumer engagement.

Diane Ho, Digital Advertising Director, Paramount Australia said: “Pause to Shop represents a significant leap forward in how we drive value for our advertising partners.

“By integrating seamless product discovery into our premium content, we’re transforming the way brands connect with their audiences, turning engagement into sales-actions.”

Own the Moment is the next premium CTV ad experience giving advertisers the unique ability to claim and enhance key contextual moments within Paramount’s popular programs allowing brands to align their messaging with scenes that evoke the desired emotional connection, pulling these program moments into the first ad-in break, accompanied by a shoppable brand opportunity that dynamically matches the in-show moments to the advertiser’s products or services.

Own the Moment enables advertisers to tap into the power of emotional connection, delivering a cohesive brand narrative that spans content and commerce, creating a connected consumer experience that drives deeper engagement and comprehensive brand impact.

Paramount’s contextual proposition unlocks key brand moments during shows and allows marketers to deliver scalable, context-driven and highly relevant ads that enhances viewer engagement and in turn, supercharges effectiveness.

Paramount Australia’s partnership with Innovid is also expanding with the introduction of social and vertical video solutions, giving advertisers without a brand TVC, the ability to maximise existing social media and vertical video creative assets, to create a premium CTV ad experience for the biggest screen in the house.

“Our deepened partnership with KERV and Innovid marks an exciting evolution in our advertising strategy,” added Shani Kugenthiran, Digital Advertising Strategy and Product Director, Paramount Australia.

“By leveraging cutting-edge contextual and interactive solutions, we’re providing advertisers with unparalleled opportunities to engage audiences in meaningful and impactful ways that drive real business outcomes.”

Paramount Australia is also announcing significant advancements in its premium data proposition with strategic partnerships and data-driven advertising solutions that deliver enriched customer insights and data-informed activations that achieve results.

Three new premium data partners are joining Paramount to support diverse advertiser needs across various sectors including: Circana providing retail insights; the Australian Bureau of Statistics with demographic targeting capabilities and a global payment provider with transaction data.

Paramount’s first-party data points have also been harnessed to curate 80 premium, off-the-shelf audiences called Paramount Personas that are enriched with insights from all six premium data partners that also includes smrtr, Coles 360 and Samba TV, giving advertisers ease and precision to target priority audiences.

Data accessibility, flexibility and accuracy also underpins Paramount’s compelling data proposition with a commitment to making Paramount’s data offerings accessible through various buy types and assurance of quality and accuracy supported by Paramount’s declared user login information.

Diane added: “Our expanded suite of contextual and data-driven solutions empowers advertisers to connect with audiences more meaningfully and effectively.

“By leveraging advanced tools and strategic partnerships, we’re enabling brands to turn engagement into tangible business outcomes, driving both impact and innovation.”

1 Like

Discuss here.

2 Likes