It’s because it upgraded to MPEG-4 and they don’t want confusion.
No, there was no confusion, simply Seven simplifying its LCN channel branding in their eyes.
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Also, @WAtvVideos I got some news that RQLD has also dropped the HD name on their Seven channels. Regional is still yet to follow.
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In Port Macquarie tonight.
I see 10 have changed their location name on the main channel to match 9. So we now have
5 - 10HD Taree-Port Macquarie
(Previously was 10HD Port Macquarie-Taree)
No change with 7 (still eg 6 - 7HD Taree etc)
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It looks like it was a happy accident on my part as the names already had “Taree-Port Macquarie” in that order anyway.
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Chop Chop @WAtvVideos 
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Add a third ABC Sydney 
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What ABC Sydney??
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That 4th one, you know? Maybe even add a 5th one while you’re at it, just for old times sake! 
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