You know Wave FM is one of the rebrands that really baffles me. 2WL was such a powerful local brand it was iconic. Why did they change it when they went FM? Amazes me.
The other one that sticks out on the same level was 4SS. It was madness to rebrand that when they went FM. Especially to such a bland name like Mix. At least Wave evokes the coastal setting of Wollongong.
Probably a discussion for another thread but I can’t think of any other stations that deserved to keep their names more than 2WL and 4SS when they originally converted to FM.
The whole SCA rebranding to Hit and Triple M is another matter of course, I’m talking when an AM station first went FM.