A fair few questions there.
You are right - we have been targeting content that works with the algorithm with viewers on Youtube. As does every network and streaming service. We find stories and content that people are interested in and cover them, and get them online faster than anybody else - so the audience looking for it finds us. We literally started this about three weeks ago, as I had time to turn my attention to our Youtube.
We get no favours from them. They are very close with the major networks. We have to fight our way in.
Commercial agreements - yep they last and our partners are very happy with ROI, and we’ve just signed a lot more. Almost all of our programs are sponsored now. Our news segments have sponsor billboards. You might need to watch more. Not only that, but we have signed on advertisers/partners who have walked away from other media organisations. They tell us they like how we operate and that we are willing to work with them, rather than just giving them our rates and that’s that.
Unfortunately, with due respect, you are looking at Ticker through the eyes of traditional media and traditional sales, which surprise surprise, is why most networks are posting losses.
They are selling linear ads when advertisers want content for social so they can target their market. When we have a sponsored show, we have a billboard at the start, we run their logo in a box up the top right for the duration of the entire show. So when it goes on socials, their logo is right there. They don’t get that many other places. It’s an integrated partnership.
That’s what we do. I’ve said it before, our linear is a by-product of what we do. We realised early on it would take a long time to build a huge audience out of nowhere for linear as a startup brand. So we leveraged targeted ads on social media. We create the content, and then used paid boosts to target their audience, sending traffic to their site, and they makes sales off it. We have many many success stories. Happy to DM you to put you in touch with our Partnerships team if you’re that keen.
They absolutely love it, and we are unique in this strategy. I spent a lot of time refining it. I’ve spoken openly about it to AdNews, MediaWeek and a dozen podcasts.
From ModiBody, Hungry Hungry to CIA Tax, to Share Wealth Systems, eCreators, and about a dozen others. They’re all long term. And we have some major corporations and banks who have just signed up for next year. Trust me, they ask us tougher questions than you guys ever will. And we pass their test. We even take our shows on the road for OBs as part of their sponsor deals.
So no, Ticker is not just a linear streaming network. If you head to our website or App, our live component is one of many. We know younger people don’t watch much live, so we use our live programs to create content for people to watch as bites. But we believe in live news as a linear service, especially for breaking news. Our breaking news clips get thousands of views. When we get big hits, it brings more people to our linear service, which is how we are building.
As for Jumpstart, we tried some ideas and continue to experiment. You guys on here complain all the time about how boring Aussie TV is, then tear new ideas apart when they happen. And that’s fine, it’s what this site is about. I don’t always agree. Jumpstart was off brand for us, and I realised we needed to focus on our news programs across the day, and for our back half hour engagement shows to cover all the interesting topics.
I don’t appreciate the idea that we are taking money from companies “to keep the lights on”. What exactly would it take for you guys to be positive? Ticker is a party, we have such a great workplace and environment. Lighten up guys!
