The Future of TV - Linear vs. Streaming and beyond

Television General Television Topics
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I think they need to invent a different acronym. “CTV” makes it sound like community TV :laughing:

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or the Canadian TV network, CTV.

or Crap Television. :rofl:

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Or even commercial TV.

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I think that’s what it means.

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Connected TV

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https://www.broadbandtvnews.com/2026/08/17/cnbc-panellists-the-tv-industrys-next-three-years-consolidation-personalisation-and-a-hard-landing-for-linear/

The next three years will be defined by:
– Accelerating decline of linear TV
– Consolidation across studios, streamers and operators
– FAST growth and new bundling models
– AI‑driven personalization and language innovation
– Immersive sports as the industry’s crown jewel
– Big Tech’s continued dominance — with political headwinds

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