The Future of TV - Linear vs. Streaming and beyond

10% of costs spent on programming in Australia a year seems low

So If Prime or Disney spend $100m a year on acquiring content a year in Australia ~ 90 million can be spent on foreign content and only 10 million on making Australian content.

as making originals is far more expensive than importing, this % seems very low.

The 10% number was similar for cable when such quotas were first introduced.

Now there is a benchmark; it will be interesting to see if the streamers only do 10% or elect to go for more. It could act as an incentive.

I suspect though, there will be a lot of discussion around whether to pick the 10% of expenditure or the 7.5% of revenue method

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Streaming with ads has become more popular in the UK than premium without ads.

This is what the streamers want. They really are trying to copy the pay tv model. Inching closer and closer.

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I have ad-free versions of streaming services

Cool.

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So, you will be in the minority now.

I’d happily sign up for an ad plan if they offered 4K on them

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4K is considered the “premium” option by most streamers, so you probably won’t see it on ad-free plans until technology upgrades happen and there’s a new “premium” thing for them to upsell you on - a bit like the upgrade from 576p SD to 1080p HD.

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I will only make the switch if I can record IPTV streams same as on an aerial connected PVR such as my HDHomeRun/Plex server. As I prefer to keep content and skip ad breaks. That you can’t do with the various catch- up services.

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If you set up Kodi you can. As far as I know Kodi doesn’t have any app just to skip ads. This is all I use a PVR for now. But it’s a lot easier to watch recordings via Kodi as the ads are already cut out and you don’t need to skip. It’s just a pain to set it up.

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Bit too finicky to set up, but yes, there is Kodi.

Kodi has its own plugins written by a third party for 7plus 9Now etc and don’t have ads on the VOD content.

https://www.acma.gov.au/publications/2026-02/report/what-tv-viewers-expect-safeguards-free-air-and-demand-tv-content