It reminds me of those old school wedding cakes covered in marzipan hahaha 
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Doesnât look terrible, but itâs not the best. The size of where theyâre presenting from obviously dictated the smallish desk size.
Also not a fan of how the logo sits on the front like that, looks cheap and the off white colour make its look discoloured compared to the desk.
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It seems like itâs the same desk that 10 used for their Big Bash coverage
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So what happened in Adelaide?
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Similar, but itâs not the same one.
I feel like I have seen that desk before though.
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It looks to be it⌠its just had the glass top removed and the front adjusted.
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You know the budget is tight at Ten when the news desk is supplied by Lego.
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NahâŚLego ainât cheap mate!
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But the news one has a sharp angle in the middle. Itâs not a three person desk.
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The bulletin has been uploaded to 10Play now and it is a complete mess. The first hour is literally the Melbourne bulletin including all the Melbourne stories and Jen referring to âour stateâ, up until the weather forecast at 5.55 which went live and local.
The 6pm half hour is then the usual Adelaide-only portion.
Tonightâs bulletin is a true example of how much of a mess this entire thing is.
Melbourneâs closer is clearly prerecorded.
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I think today of all days it was obvious they threw out the Adelaide bulletin for the day. I expected it and itâs seems like that is what happened. I agree with you that itâs a mess, but the melbourne market would have been the priority and where all of the $$$ were spent in advertising today.
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Of course. But it just highlights how stupid these bulletins are for days such as today.
Surely they couldâve had Candice anchor an Adelaide bulletin from the studio?
Then again, they probably just donât care anymore given basically no one in Adelaide watches their bulletin anymore.
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I think we forget itâs just not that simple. You need resources and a crew for that. Majority of those resources would have been at the Cup today.
I get what youâre saying, but at the end of the day itâs not the people in Melbourne who make these decisions. They canât just turn around and say âsorry network bosses we are going to go rogue and do an Adelaide bulletinâ
Itâs a directive from the top and the teams in each state are clearly doing the best they can with the resources and situation they are in. We canât blame them for that. Itâs the network bosses and Viacom that puts them in this situation.
These teams are just doing the best of a bad situation.
A decision would have been made today to prioritise the Melbourne market, and honestly if I was in their position I would do the same. The revenue sitting in that market today was the most important across the network to justify the rights deal.
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This. Who is watching an inferior Adelaide bulletin at 5 when Nine is live nâ local? Ten clearly donât care about their loyal viewers.
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To be honest, they probably donât care about Adelaide. Itâs true.
The market there is so small that Nine and Seven have monopolised it, so itâs not worth it for 10 to invest heavily in it to the same area. Itâs wrong, but it makes sense. They are the 3rd network, why keeping on throwing money at that market when itâs not worth the investment and youâre not going to beat Nine or Seven.
Again, wrong but itâs essentially throwing money down the toilet and not getting much of a return on your product in advertising.
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It was just a composite bulletin for the first hour. Sure itâs not ideal for Adelaide but hardly surprising. For what itâs worth, the story lineup (apart from the hyper-local COVID stories) didnât differ too greatly from what I saw in Brisbane. Melbourne Cup was always going to dominant tonightâs bulletin on 10 regardless of your state.
On a side note, I find it odd that Melbourne only teased one story before the breaks in that above bulletin. Is that normal?
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Something I suggested a while back, but the 10 logo looks to have been added before the exclusive strap seen here.
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The angle on that exclusive strap doesnât match up with the angle on the supers 
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Promo
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