I’ll try and get a mega montage from last night up as soon as I can, but was the incredibly odd Opener style kept for Night Two?
Of course we’ll just have to wait and see what happens for sure. But presuming that the inevitable tweaks are made drip by drip, I’m going to predict that the very first one made will be to revert back to the more traditional “Titles > Headlines > Sting > Set Wideshot > Presenter Introduction” style because I can’t see Ten going to the effort of producing them in that new style every night for overly long.
Also prior to last night, the last time we saw any major changes to the structure to the Opener of a commercial TV news bulletin probably would’ve been back in 2014-15 when Seven News Sydney was not irregularly getting smashed by 100k in the ratings when they trialled that tacky style of “On Seven News Tonight…/Seven News Starts Now/Welcome To Seven News” Opener with the presenters seen on screen for the entire headline sequence. Thankfully it only lasted a year or so and Seven have since having reverted back to proper Openers with “Tonight…(Headlines)” before rolling into the titlecard & “Good Evening”!
The voiceover needs to be changed as well. Ten has female newsreaders in all five markets & on weekends so a female voiceover artist for predominantly female-led news bulletins makes a lot of sense. Jennifer Byrne is a strong representation of female journalism in Australia, I get that. But SBS World News has a female voiceover at the start of their news bulletins which commands professionalism and authoritativeness - exactly what you need for the start of a news bulletin. Unfortunately, I wouldn’t quite say the same about Byrne’s VOs for the rebadged 10 News First.
As I suggested before, how about Jo Van Es? Yes, we all know her as the increasingly personality filled voice of Gogglebox Australia (although that alone makes it a smart branding idea from a network promotional perspective, people will be familiar with her work) but from what I’ve heard of Van Es’ work outside that program, a straight read of lines such as “This is Ten News First with Sandra Sully” doesn’t sound like something that would be completely out of her range.
After the Opener has been tweaked and fine tuned, I’d probably expect to see changes to the backdrop because there really needs to be an image of Sydney behind Sandra (for example) because whether live or pre-produced, these are typically nowhere near as distracting as that CGI spinning globe.
Then it wouldn’t overly surprise me to see the graphics being “inverted” somewhat, so the corner logo is on the traditional right hand side of the screen, etc. Finally (and perhaps most importantly) in the medium-long term future, I think “First” will be removed from the brand name.
As per usual, I’d be interested to hear what others think! 