Ten News First Content and Appearance (2015-Sept 2020)

4 Likes

Different Female VO in Adelaide.

The shots are reminiscent of overheard Drone shots. Very new media esque.

4 Likes

Missing the local skyline shots. Globe is too busy for me.

4 Likes

The anchor is sitting too close to the screen and there’s not enough depth in the camera shot… it would look better with greater distance between screen and anchor. That’s just a practical thing… sometimes there isn’t room… hence my preference for a wider shot.

1 Like

Adelaide opener

Finance graphic:

8 Likes

It is the same VO talent.

OK. I think they could fix that without moving anything. Just adjust the scale of the map. I like the map though.

2 Likes

Definitely not as stilted as in Sydney.

1 Like

Adelaide:



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Adelaide doesn’t work imo with the static background imo, looks really weird.

8 Likes

She sounds like a robot.

1 Like

Rebecca Morse too far away. She’s too small in the OTS shot.

1 Like

I think it should just be ‘Ten News with Sandra Sully’. Still have First on screen, but no need to say it. Just get on with it.

More Adelaide:


2 Likes

I want an unplugged version of the Ten News theme please.

2 Likes

LOVE the drone shots… :heart::heart::heart::heart::heart:

1 Like

This. I love the revamp and refresh (exactly what’s needed), but nothing editorially has changed. I was excited by the small video promo I saw at the Upfronts - “In a world of fake news, we’re focusing on the facts.” Some of the silly puns and other bullshit that sometimes tarnished the classier commercial offering that Ten has always positioned itself as are still there.

I’m not disappointed, I just think it could’ve gone further - without more dollars being spent.

I think perhaps I’m just a bit fatigued from seeing relaunches that don’t offer a new product.

Sweating over how they’ll portray the Brisbane Brown Snake.

That looks so friggin cool and woke.

4 Likes

Melb:

4 Likes