10 has returned a news carousel to the 10 play homepage, likely due to additional coverage of the cyclone currently.
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Theyâre promoting coverage on the main carousel on 10 play now too.
In before anyone mentions it says 10 News instead of 10 News First.
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Well done 10 for promoting it.
Secondly, stop teasing us with it being 10 News or 10 News First. Stop flip-flopping between the two with on-air EPGs and 10play carousels.
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Itâs nothing new, and I doubt anyone is intentionally teasing it.
Some reporters say 10 News from time-to-time, itâs been used on-air by presenters, in written form in supers etc.
Wonât be the last time it happens either.
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During tonights news, Qld reporter Brendan Smith told viewers they could find out more details about the Brisbane Lord Mayors call for a âUte Armyâ on the 10 News First website, a site that really doesnât exist 
Looking around and I think he have meant to say their Facebook page, as they posted details about the story earlier this afternoon:
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Promoting âall the news you missed this weekâ from their Late News in a recap form on Saturday morning is an interesting strategy.
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I donât feel comfortable seeing photos of murder victims being used in publicity for news services. It feels so wrong.
My mate has a daughter who was friends with Lillie James at high school. Her school friends are all quite traumatised (again) by seeing all the vision of the murderer played all over the news this week.
I donât think itâs a good idea that they showed the videos of how he tested out hammers at the hardware or rehearsed his attack at the school. The information should be known and maybe a photo could be used but the videos are too much.
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A few outlets said that her family gave them permission to show the footage of him that they were subjected to in court.
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Good to see 10 have some social media & digital coverage again on weekends after not having any for some time, a smattering of news across socials during the day and 5pm news uploaded to various sites too.
Looking at their YouTube (which is sitting just a few thousand short of a million followers, not bad) their 5pm stories from yesterday got some pretty decent numbers in the last 24 hours.
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Notable, only really cause the news page on 10 play doesnât get a lot of love, but there is a Federal Election 2025 carousel on there now
Also seems they are producing original content / reporting for socials, particularly YouTube.
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Super minor detail, but noticed someone has updated the âshow detailsâ for the news landing page on 10 play.
About the Show
10 News First Lunchtime and Afternoon bulletins are presented by Narelda Jacobs, delivering the latest reports on local, national and international news, as well as providing sports and weather updates.
10âs Late News bulletin brings you all the news you need at the end of the day, presented by Ursula Heger.
10 News First is presented on the weekend by Chris Bath, joined by journalists from around the country to bring you the latest breaking news, as well as comprehensive sports and experts weather updates and forecasts.
It previously had fairly generic text about it airing live in major markets 5 nights a weeknights, and then the weekend details.
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Trageted.
What do the competitors have?
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Not that 10 are offering much competition so I would take any comparison with a grain of salt, but comparatively theyâre not doing too bad, considering their YouTube efforts really only started in the last 2 years, so came off a much lower base, less bulletins and content to put out, smaller digital teams etc.
ABC News Aus - 2.32m
7 News Aus - 1.88m
9 News Aus - 1.63m
SBS News Aus - 495k
They got to 500k pretty quick from an account that has like 100k or something subscribers, then hit 750k and itâs been a bit of a slow burn to get to this stage.
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nice!
theyâll be getting their golden play button soon!
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Someone at 10 should make a golden 10play button 
Itâs good that 10 are making more digital content for socials etc, but they really need to invest in some wireless lapel mics for their reporters doing this - the audio on this (and other videos) is pretty terrible.
