As a “strategy” loading up on multiple repeats of the same show does seem to work. Viewers seems to hang around longer that than would otherwise for another episode. On some nights the later episode up against less competition rates higher. The 10.30pm -12.00 am produces 10’s highest share on these nights. Last week for example the network’s post 10.30pm share was 18%.
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I’ve been guilty of bagging 10 in the past regarding the multiple airings of some shows (like Bull and NCIS on 10, Big Bang Theory on Peach etc). Then saw a few rankings for the late airings of these shows on the ratings threads, and often beat what was on offer against other networks. The early schedule let 10 down back then.
Then i backed off a little on bagging 10 (I still might make the random comment about endless airings here and there, but not as much as i used too. lol)
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Very true
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I was about to say pretty much exactly this, as you’ve highlighted this before.
As a strategy, this works with retention and keeping people watching in the same way that people binge watch shows back-to-back on streaming as someone is more likely to watch something when it’s essentially a subconscious continuation of what they were already watching.
For the people saying they should have have first run content this time of year, other than WILTY not returning this year, this is exactly the same schedule 10 have run for many years for Q1, so to expect more would be… crazy. HYBPA, Cheap Seats etc will return soon enough.
They have new content 7:30 pretty much week round with a good variety, afternoon news bulletin, neighbours in the early afternoons, new gameshow at 6pm, Ready Steady Cook launches soon to improve Fridays, and hopefully we see 10 Late News premiere soon as previously announced. I think 10 are batting above the average here, acknowledging that they’ll never compete with 7/9.
Whilst some programming decisions at 10 sometimes are questionable, I’m absolutely sure they’re pumping out as much new & local content as possible with the budgets they’ve been given and I’m not convinced throwing more money the network will yield the additional viewers/revenue to make it worthwhile or profitable.
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I think is there was no writer’s strike, 10 would have gone for first run drama but most seasons are only 10 - 13 eps so they would be saving for Q2
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Some of these shows are also kinda recent. NCIS Hawaii is only 2-3 years old, same with FBI international.
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I cannot see this reported anywhere
Dog House now twice a week next week and Ambulance moves to 8.40pm
Wednesday 13 March
7:30 The Dog House Australia (ep 7 in season 4)
8:40 Ambulance Australia (ep 5 in season 5)
9:40 FBI: International (ep 10 of 22 in season 2)
10:40 FBI: International (repeat)
11:30 FBI: International (repeat)
Thursday 14 March
7:30 The Dog House Australia (ep 8 in season 4)
8:40 Gogglebox Australia (ep 4 in season 19)
9:40 Law & Order: SVU (repeat) (ep 22 of 22 in season 24) *Season Final
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I think 10 wants to finish the current season of The Dog House Australia ahead of I’m a Celebrity, as the latter will take up the 7.30pm Thursday timeslot as well.
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My guess is that its more to do with the shocking ratings for Ambulance. They wouldn’t care if they had leftover new episodes of Dog House because that is a show that can be utilized in any slot throughout the year. But yes because of the change it will mean that The Dog House is likely to play out if there are between 10 and 12 episodes.
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Celebrity starts on 24 March, meaning Ambulance Australia and The Dog House Australia will be removed from the line-up. Both shows will have a couple of episodes each to play out later in the year.
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Week commencing 17 March 2024
Sunday 17 March
05:00 pm 10 News First
06:30 pm The Sunday Project
07:30 pm Australian Survivor S09 E22
08:40 pm NCIS: Hawai’i Rpt
09:40 pm NCIS: Hawai’i Rpt
10:40 pm FBI: International Rpt
11:30 pm The Sunday Project Rpt
Monday 18 March
06:30 pm The Project
07:30 pm Australian Survivor S09 E23
08:40 pm FBI: Most Wanted Rpt
09:40 pm FBI: Most Wanted Rpt
10:40 pm FBI: Most Wanted Rpt
11:30 pm The Project Rpt
12:30 am The Late Show with Stephen Colbert
Tuesday 19 March
06:30 pm The Project
07:30 pm Australian Survivor S09 E24 Season 9 Final
09:15 pm Aaron Chen- If Weren’t Filmed, Nobody Would Believe Premiere
10:15 pm NCIS Rpt
11:05 pm NCIS Rpt
12:00 am The Project Rpt
01:00 am The Late Show with Stephen Colbert
Wednesday 20 March
06:30 pm The Project
07:30 pm The Dog House Australia S04 E09
08:40 pm Ambulance Australia S05 E06
09:40 pm FBI: International S02 E11
10:40 pm FBI: International Rpt
11:30 pm FBI: International Rpt
12:30 am The Project Rpt
01:30 am The Late Show with Stephen Colbert
Thursday 21 March
06:30 pm The Project
07:30 pm The Dog House Australia S04 E10
08:40 pm Gogglebox Australia S19 E05
09:40 pm Law & Order: S.V.U. Rpt
10:30 pm Blue Bloods Rpt
11:30 pm The Project Rpt
12:30 am The Late Show with Stephen Colbert
Friday 22 March
11:00 am AEDT Albert Park All Access
12:00 pm AEDT F1- Australia- Day 1 Live
–
05:00 pm 10 News First
06:00 pm Deal Or No Deal
06:30 pm The Project
07:30 pm Ready Steady Cook S10 E03
08:30 pm The Graham Norton Show S31 E21 Compilation Show 2 Season 31 Final
09:30 pm The Graham Norton Show Rpt
10:30 pm Albert Park All Access Rpt
11:30 pm The Project Rpt
12:30 am Fire Country
01:30 am The Late Show with Stephen Colbert
Saturday 23 March
Sydney, Melbourne
10:00 am F1- Australia- Day 2 Live
05:30 pm 10 News First
06:30 pm Ready Steady Cook
07:30 pm The Dog House Australia Rpt
08:40 pm The Dog House S05 E04
09:40 pm Ambulance Australia Rpt
10:40 pm Ambulance Rpt
11:55 pm So Help Me Todd Rpt
Brisbane
09:00 am F1- Australia- Day 2 Live
04:30 pm Everyday Gourmet with Justine Schofield Rpt
Adelaide
09:30 am F1- Australia- Day 2 Live
Perth
07:00 am F1- Australia- Day 2 Live
02:30 pm Ready Steady Cook Rpt
03:30 pm Australian Survivor Rpt
04:30 pm Everyday Gourmet with Justine Schofield Rpt
Brisbane, Adelaide, Perth
05:00pm 10 News First
06:00 pm Ready Steady Cook Rpt
07:00 pm The Dog House Australia Rpt
08:10 pm The Dog House S05 E04
09:10 pm Ambulance Australia Rpt
10:10 pm Ambulance Rpt
11:25 pm So Help Me Todd Rpt
Market variations will be posted later.
Aaron Chen- If Weren’t Filmed, Nobody Would Believe
Tuesday 19 March 9:15 pm
Comedian Aaron Chen live at Sydney’s Comedy Store. Welcome to Aaron Chen’s first stand-up special! Lucky we’re filmed
https://www.imdb.com/title/tt22796892/
Albert Park All Access
Friday 22 March 2024 11:00 am AEDT
Join Network 10’s expert commentary team ahead of the Formula 1 Rolex Australian Grand Prix 2024 with exclusive interviews, track and paddock access and expert opinion of this year’s race from Melbourne.
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Assuming this is the season final as I’m A “Celebrity” starts the following Sunday. Now confirmed.
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Week of I’m a Celeb starting would be a great time to start the Late News, just saying…
Is the poor English for the title of Chen’s special and the synopsis supposed to be an in-joke for Chen or is it actually wrong?
I think the apostrophe is a typo but that is what the synopsis has.
I notice re-runs of Dr Phil and Judge Judy are still in 10’s daytime line-up, at varying timeslots. Do these still rate? Given both shows have well and truly wound up, they must still be airing them for a reason, unless it’s a CBS licensing thing.
Also notice 10 have stuck Ready Steady Cook encores in its old timeslot of 2pm (used to be DP midday, Oprah 1pm, RSC 2pm, JJ 3pm, children’s TV from 3:30pm interchanging with Huey’s cooking on some days, B&B 4:30pm and Ten News at Five 5pm. 10 daytime (post 12pm) used to be the most-watched back in the day, although probably Over 55s, even Ten Morning News and morning shows (like GMA and The Circle) used to give Seven and Nine a run for their money, especially pre TMS 2007. @TV.Cynic
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Schedule update
Friday 22 March
Brisbane
10:00 am Albert Park All Access
11:00 am F1- Australia- Day 1 Live
04:30 pm The Bold and The Beautiful
05:00 pm 10 News First
Adelaide
10:30 am Albert Park All Access
11:30 am F1- Australia- Day 1 Live
05:00 pm 10 News First
Perth
08:00 am Albert Park All Access
09:00 am F1- Australia- Day 1 Live
02:30 pm Ready Steady Cook encore
03:30 pm Dr Phil Rpt
04:30 pm The Bold and The Beautiful
05:00 pm 10 News First
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Some cities will be an episode behind for Bold and the Beautiful, by the looks of it.