Look, maybe we are expecting to much from ten, ten isn't what it was 10-15 years ago. Ten isn't as mainstream anymore, and I hate saying this, as a loyal ten viewer all my life, ten is loosing it's identity and has tarnished it's own brand. You know, it's like they are not even trying anymore, from generic on-air presentations, lack of sport, missed opportunities and woeful schedules, I just think maybe ten isn't ten anymore.
Now I can only hope the Ten News brand continues to grow, but I'm drowning in doubt. If ten were a serious media company and news brand they'll do something about it. So maybe we just have to take in the fact that ten isn't a serious network anymore.
Now what I think ten should do, is to rebrand to 10, rebrand all their multichannels, heavily focus on online production, more news bulletins, more shows in appropriate time slots & get new management and to just start off fresh. As I said ten has tarnished it's brand so it's time to reinvigorate ten back to its glory days.