The Sport format won’t work either.
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Absolutely, another brain explosion from the Macquarie Morons.
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That has a good ring to it… would be a good name for the management indoor soccer team… oh wait, fat old men don’t do sport…
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Agreed. Very selective. And old grabs too.
What about another station for horse racing/greyhounds etc? I don’t know much about horse racing, but would there be races not covered by Sky Sports Radio? Then they don’t need to worry about ratings and it would cheap to run. (BTW I don’t support this idea).
Personally, I think there is enough room in the Sydney radio marketplace for a general sports radio station with a local flavour (naturally with a strong focus on NRL and cricket, but also covering things like Swans/Giants AFL games and Sydney FC/WSW matches in the A-League) alongside what Sky Sports Radio does.
Although whether or not the relaunched sport format on the current Talking Lifestyle stations is that remains to be seen.
I’d imagine that at least a majority of thoroughbred/harness/greyhound races are covered by Sky Sports Radio.
Even if they only get figures around 1%, I actually have a little respect for Sky Sports Radio participating in the ratings unlike a certain other commercial station…
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Understand what you’re saying as a comparison to 2SM.
However, for Sky Sports Radio…
The radio surveys are not designed for specialist formats such as Sky Sports’ on a commercial licence.
As with RSN in Melb and RadioTAB in Brisbane, they can use other research methods to better gauge audience, results and activity than the radio surveys which have a survey methodology suited for high cume, high profile marketing.
Racing stations don’t want nor need such approaches.
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With 2GB keeping CCT I really can’t see the point in a Sports Station. If the Swans or Giants and other Sports are playing I can understand interest but who in Sydney would be interested in what Collingwood or Footscray are doing. Surely they will have to play Nostalgic 2UE Top 40 or Pete Graham’s Saturday night to fill the gaps. In Melbourne and Brisbane just play Easy L:istening on a continuous loop. Just my thoughts, no offence Melbourne and Brisbane.
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Rugby league is the leading winter sport in Sydney by a long shot. Against a league game, it’s a losing battle to run calls of AFL, union or soccer. So if it’s an ‘overflow’ sports station, it won’t be a success.
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Exactly my point
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I got it, bring back this format.
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Back when there was true investment in imaging, not this overseas production jokes we hear on FM today.
Who was the owner of the station during this format?
What was the beginning share under this format, its high point and final full survey? @HUFF and others must have data?
I can now imagine the ‘Solid Gold’ TV dancers doing their thing on the dance floor to this catchy tune - lol.
Or the “Brighter 2UE, Channel 95”
Nah, I think more want to see JOY 954 with full audio response, not the rubbish 7 or 8KHz response that we have now.
Stanley and Linnell displaying their sport credentials?
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These poor blokes. Well paid but what a dog of a format.
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I’m actually convinced those two will continue somehow on the new sports station.
Would MML really want to completely lose its last remaining Sydney listeners?
Surely they could do a newsy headline grabbing show with a lot of sports in it as well?
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They have already moved the weekend morning audience to 2GB, so who knows.