And in the end all pointless because they won’t pull the trigger on branding Fox and 2day as Hit, and will still have a handful of Sea FM stations.
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I wasn’t living in Townsville back when that happened, so I’m not sure.
Yes, the US is waaaaay more into local branding than Australia with regards to both TV and radio
There has been many examples where a local tv brand such as “KICE-TV 25” has rebranded to “NBC Charlotte” only to rebrand back 2 years later because it affected ratings and revenue
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Is it really fair to compare Australia with a country that has somewhere between around 10 and 15 times the population (and most likely a media market that’s 10-15 times bigger too)? Probably not.
As much as I really like unique local branding on radio & TV (probably one of the reasons I became avidly interested in broadcast media and it’s branding in the first place), I do think that at some point in the future Australia will have only a handful of TV and radio brands with a largely national presence. Just as long as SCA and other media companies are still producing some level of local content which is relevant to the markets they broadcast in, then all should still be right in the Australian media landscape.
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I would say Australian TV and radon prob has more in common with the US TV & radio markets than any other country. So yea, I’d say it’s fair. Population doesn’t have much to do with branding. The US has always preferred localism.
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All well and good when the product behind the brand is consistent, but if they’re trying to have their cake and eat it too, it could well backfire.
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The main difference in regional Australia is that if you don’t like your networked SCA station you pretty much don’t have a choice, you can just be happy you don’t have a BOG station.
The US requirement to ID stations by callsign probably helps over there - if you have to call them out anyway, may as well make it a station promo as well.
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Here’s a couple of examples of how SCA are currently advertising their radio stations on their TV channels, here in Townsville.
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I completely agree. Australian media has more in common with USA and particularly Canada than anywhere else - big (federated states) countries where localism matters.
The countries where national branding and names work best are geographically small countries like NZ and UK.
What’s a BOG station?
I see thanks.
I see the upside and the down side to this. I love the Triple M brand, I listen all the time when I’m in Sydney and Melbourne. But I do like the individual local brands too as the provide connection with the community (KOFM, 2GO, GOLD FM when I’m in Newcastle, Central Coast and Goldie respectively). I wonder if the regional broadcasters will go back to full footy coverage on weekends. Plus it could come in handy where triple m could get away with broadcasting more games than they’re contracted to via the local calls. E.g “listen online at triple m.com.au for coverage of the Knights v Bulldogs from 5 tonight”. Plus in Sydney when they have to take the AFL “switch to triple M 107.7 for coverage of the NRL”. That could work in favour for the NRL rights.
I see it as a strength where they can have a good national brand and with the change it can be strengthened.
The weakness though is we lose localism plus we might see more networking in the future which in my opinion may just kill SCA, and hurt the talent that we have around Australia.
Thanks for the TVCs. What sad ads, what little budget they had, used on Pricey and Minty driving around whilst a slide show for Hot.
The footy call TVC went far too long, does that rubbish air on metro TV?
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They have a similar one for the AFL. I see it all the time in regional Vic when I’m travelling but don’t recall seeing it in TV in Melbourne. I have seen it on the big screen at the MCG during games though.
Yeah, they annoy me when they come up on the TV. There are a couple of different versions of them that air too, but they are all too long, as you said.
Yeah, and the think that annoys me the most about the Hot ad, is that they have “Cliffo & Loggy” written on the screen, then it spells it out one letter at a time as “Cliff & Logy”. Which seems ridiculous
An article about 4GR rebranding to Triple M has made it into Toowoomba’s local daily newspaper, The Chronicle: http://www.thechronicle.com.au/news/residents-say-changes-historic-radio-station-poor-/3095086/
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Anyone else heard AV at night? Why is he on at 10pm networked? Is he filling in for TBTN
Yeah losing Queensland oldest commercial station 4GR to bogan Triple M is going down like a lead balloon in Toowoomba. Very sad. Mind you the way SCA are with their “decisions” they’re likely to flip-flop over it. I’d give it 50-50 that they’ll revert back eventually after some marketing/accounting genius decides local identity is important again.
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Or they’ll co-brand it as “Triple M 4GR” or something like that.