Looking at Lava, it is taking the same log that it’s been used by 2GO on the Central Coast of NSW & Triple M in Hobart.
It seems the move to a 70s to 2000s format has worked for 2GO, in which its overall share increased 1.3% to 12.1% on the Central Coast radio ratings that has been released today. It has gone up in every demo group over 40.
So it’s almost the annual “delayed or live into Qld” time coming up in relation to the evening shows. Will they go live with Rock Song Dedications at 6 or will they delay until 7 and take 1 hour less of Bona overnight maintaining that other talk show?
2GO and GOLD 92.5 will become Triple M on Nov 8
Sea FM Gosford will become Hit on that date as well
Who didn’t see that one coming hey!
Southern Cross Austereo (SCA) will continue the rollout of its rebrand strategy with three more stations to carry the Triple M and Hit Network names from Friday, 8 November 2019.
https://www.southerncrossaustereo.com.au/media/media-releases/southern-cross-austereo-continues-rebrand-rollout-with-three-stations-renamed/
SCA has acquired the Spirit & Red FM stations in WA for $28 million.
Source: https://www.asx.com.au/asxpdf/20191018/pdf/449m1nk42gng5p.pdf
As a result, it would have to divest one of the Bunbury stations along the way.
Apart from The Wave/Coast Mandurah, Classic Hits/Hot Hits Carnarvon & a divested Bunbury station, every regional commercial radio stations in WA will be owned by SCA, with a Triple M & Hit branding on each of them.
#BringbackCoastRockFM 
Well that’s something of a surprise from a company that is supposed to be struggling financially.
Am guessing Red will become Hit and Spirit become Triple M.
And that 621 in Bunbury will be sold.
And hopefully an improvement in sound quality.
Blackley explained that plenty of other opportunities to acquire or merge with media partners have presented themselves over the past few years, but that SCA has avoided any such deal until now.
It’s been a question of waiting, explained Blackley, until a chance to strengthen SCA’s audio base and move away from less TV-based income streams.
I enjoy listening to Red and Spirit, they will be ruined by SCA
As being discussed in the “Seven West Media” thread:
If this were to happen, then expect to see SCA sell off radio stations in Bendigo & Wagga Wagga under the Media Diversity rules, as they currently have the minimum of 4 media voices in both of those markets.
In that scenario, Bendigo & Wagga would have: SCA (1 x TV; 2 x Radio), Catalano (1 x TV; 1 x Daily Paper), WIN (1 x TV). This would put both markets below the minimum.
Yes, Grant Broadcasters does own a station in Bendigo, but it’s considered under a separate licence area (Maryborough (VIC) RA1).
With that in mind, who would buy the Bendigo & Wagga stations if the above were to happen? I tip either Caralis or Grant for the Wagga stations. As for Bendigo, maybe ACE.
EDIT: Scratch the ACE buying Bendigo idea. There is a 30%+ overlap between Deniliquin (where ACE owns stations) & Bendigo, meaning ACE can’t buy the Bendigo stations, as it would breach the ‘2-to-a-market’ rule. That makes it more complicated on who would buy them.
In this hypothetical, Grants buy the Bendigo duopoly and onsell Maryborough to ACE? Maryborough + Deniliquin should be under 30% overlap IIRC.
I think it would be Catalano who would have the issue not Southern Cross as it would be a theoretical Catalano transaction that would create an ‘unacceptable media diversity situation’. Southern Cross wouldn’t be forced to sell because of someone’s actions.
There is no overlap between Maryborough & Deniliquin.
Correct. Catalano would have to ensure that he doesn’t breach any limits. But it won’t happen - it’ll just be like that old bloke that spent a heap of money trying to block the sale of Ten to CBS.
Even if it was given the go ahead, grandfathering provisions would prevent SCA from being forced to sell, just like how Grant Broadcasters are still allowed to own the Devonport and Bernie stations now that their overlap has increased to over 30%.
2GO were having audio problems this morning, with songs intermittently cutting out briefly every minute or so.
Do they have anyone live in the studio?
It was around 11am, so I think they would have.
It was fixed when I checked again a couple of hours later.
Noticed today that both Sea FM and 2GO have been running on air promos about the rebrand from 8th November.
2GOs included reassurances that major local personalities such as Bob Peters will remain on air.
So what is on 2KKO of a Saturday night?