Sky News (2016-Feb 2025)

Majority of those are probably from the US.

Yet more people trust the ABC for their news. In fact, more people trust the BBC than most Australian broadcasters.

Doesn’t really matter. YouTube now has more viewers than Netflix. And the Us has much larger population. A monetised view is a monetised view. And there are for more of them to come from the US. More revenue means more money to reinvest into the service.

For all the talk of YouTube growth targeted at a US audience. , the network is still growing old school linear viewing in Australia too.

Prime time up 13% is pretty major growth. No broadcaster like Seven or ten or nine or ABC would be hitting that kind of growth.

Up 27% prime time on broadcast TV in regional is pretty incredible. They must be chomping at the bit to get into the 5 metro markets on FTA

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100%, they literally post videos talking about MSNBC… like no relevance here, it is just done for the MAGA crowd.

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Maybe ahead of its time? Probably would be a success these days as part of Sky News “after dark”

Probably - would depend on where there is room in the schedule.

My guess is that Hadley’s new show will probably be either Friday Nights at 9pm or Sunday Nights where Paul Murray currently is. That’s if Paul Murray want’s to go down to 4 nights a week like the other presenters e.g. Bolt, Kenny, Credlin, Sharri, Rita. But we won’t actually find out until they announce their 2025 lineup in Mid-January.

They could do something really radical and give him an hour slot where he just talks for an hour and interviews other regular presenters and commentators, and for fun they could give it a right wing slant. Just to shake up the schedule a bit.

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Don’t forget ranting into the camera about the lefties at “channel 2” until it looks like you’d pop a vein. no one has done that before on sky

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Its more likely he’ll be added to their roster of contributors.

From The Guardian’s Weekly Beast:

This is based on data for subscription TV homes only, in other words people watching the ABC through a Foxtel set top box. When you look at the numbers watching ABC News on free-to-air the reach is 1.9m for ABC News to 323,547 for Sky News Live.

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Sophie Elsworth moving to UK and will be a contributor for Sky News Australia.

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The subscription tv homes data is the best like for like data - as its homes with both ABC News channel and Sky News to choose between.

The guardian says ABC News channel reach on FTA is 1.9m and Sky News is 323k, however Sky News is not avail on FTA in 65% of the country - so I presume they are comparing ABCs national reach to Sky’s limited 35% regional reach?

They might have wanted to acknowledge that - seeing as though they are pointing out a flaw in subscription homes only data.

When you look at regional markets that have both ABC News and Sky News avail on FTA, YTD Sky News outperforms ABC News Wih a 3.4 share to 1.9 share

That is in both subscription homes and FTA homes that have access to but networks - more people choose to watch Sky than ABC

Technically Sky’s FTA offering and their subscription offering are different too

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A comedy channel is always going to out rate a serious news channel.

People like a laugh.

I’ve loved tonight’s Sky News after dark where they praise the appointment of Gaetz as Trump’s Attorney General, even though he is facing charges of sex crimes with underage girls. I’m not even mentioning the sex trafficking charges.

It’s hilarious. It’s satire at its absolute best. Laugh? I haven’t stopped since 8pm. I’ve gotta go and catch my breath.

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I would say it’s more a case of debate and talking heads is a more compelling watchable format than static rolling news.

Compelling watchable bulls**t more like it! :stuck_out_tongue_winking_eye:

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I think the issue these two data point would have in common is that both of these demographics, ie those who would own a foxtel IQ device would tend to be an older demographic, and this voting pattern tends to lean more conservative.

Similarly, comparing regional viewing figures, is again comparing a more generally more conservative leaning audience.

It is an interesting comparison of the numbers based on where a like for like is available, but I think it needs to be taken with a little grain of salt.

If Sky News was available in free to air metro, honestly not sure which would be higher between the two.
At a guess when they’re both doing news, ie during the day, I’d say ABC, of a night thought when it’s a different strategy, not sure.

Might be Sky News which may rate higher at night if on FTA in metro, however, what is most important is who do people tune into when there is a major even, and every time something happens, people turn to the ABC

All this is true to a a degree. Queensland is the best rating market for Sky News - and that would make sense knowing Queensland.

Canberra and southern nsw is the lowest rating market for sky news - but even in that market sky doubles ABC

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