Hopefully these changes results in improvements to 7’s sports coverages especially AFL for next season & maybe even Cricket (BBL ~ test coverage is fine imo)
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Well, Jones oversaw that and essentially still will but less hands on now (bar Dave Barham now Essendon FC chair who set-up 7Cricket originally mainly the crew).
And Starcevic goes back to Ten’s AFL, you can see a lot of similarities in Seven’s over the years, especially graphics and choices of archive footage plus would know Luke Darcy and Andy Maher and to a lesser extent Sam Lane and Mick Molloy. And Hamish McLachlan used to mention his name in the OB truck on-air almost weekly when needing something played quickly or telling a gag. But perhaps he’ll be leaving 7AFL and focussing solely on 7Cricket, now he’s head of the latter.
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Very formal with the Mrs and Mss.
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Well, they are executives now and generous promotions, all deserving
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Right?
Can always tell when their releases have been written by Neil Shoebridge & Andrew Knowles from Seven’s external comms partner SK Media Group for that very reason.
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James Warburton , former managing director and CEO of Seven West Media, has joined the board of photo-sharing app Tinybeans as a non-executive director. His tenure began on 1 July.
This guy doesn’t have any trouble finding work does he. Always bounces back.
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Wasn’t Seven Studios sold in order to reduce Seven’s debt?
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I’m not sure they did in the end as they couldn’t find a buyer? I know they dramatically pulled back on the production output.
Home & Away, Better Homes and a few other local travel programs are made in house. I think Talking Footy is also a Seven Production.
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They were looking to sell to Banijay but there was no news after 2021 about it. www.sevenstudios.com.au doesn’t exist anymore.
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Article in today’s AFR talking about Upfronts this year:
This year, the rumour is that Seven won’t host a major upfront at all. (A Seven spokesman disputed this, saying it was simply too early to say. “Seven has taken a number of approaches over the years. Seven is still working through its plans.”)
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Don’t they have thus with Seven/7+?
From what I know Australia is a leader in FTA networks migrating viewers to their free streaming services.
In the US, Fox, ABC, NBC and CBS don’t even have branded free streaming services.
Granted, Seven also needs a paid streamer like Stan (Nine) and P+ (Ten)
Yes, however, 7+ is predominantly used as a ‘content hub’ rather than a fully-fledged streaming service. Seven treats 7+ more like a sub-channel, with ad slots primarily promoting material or series that have either already aired on Seven or have been acquired from other networks. This approach limits the service’s visibility and appeal.
For instance, while promotions for events like LIV Golf, WSL, or Hockey do see an increase in advertising for 7+, outside of these events, the service’s presence is minimal. This inconsistent promotion strategy means that for the majority of the time, the average viewer is barely aware of 7+'s existence.
Given the current media landscape, Seven needs to either rethink its approach to streaming or consider new ownership that can better utilize their assets. Both Nine and Paramount have successfully integrated their streaming services, creating cohesive platforms that are well-promoted and offer a broad range of content. This model not only increases viewer engagement but also builds a stronger brand presence in the competitive streaming market.
Without such strategic changes, 7+ risks falling further behind in an industry where visibility and consistent content delivery are key to attracting and retaining viewers.
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I’m not sure that is true.
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That’s because both Nine and Ten have stand alone paid streaming services with their own brands. 7+ does not.
Stan and Para+ deliver huge sub revenue for parent companies, whilst 7+ does not.
I don’t think you will ever see Seven treating 7+ the way Nine and Ten run Stan and P+
Stan and P+ have sinificant marketing budgets - Stan is a massive paid advertiser. Because they drive subscription revenue. 7+ is a free service.
ITVX, iplayer and Channel 4 (streaming) are all treated the way Seven treats 7+ by the way.
Everything is dual branded - ITV/ITVX etc
agreed…has a smell of 4ME and Presto about it…
I’d seriously question whether launching a paid-for streaming service is a good move for Seven if they’re unable to offer a sufficient point of difference that would make them appealing in what is an incredibly crowded market.
Its all well and good to say “well Nine & Ten have them” and thats true, but they’ve also launched them under very different circumstances (Stan spent a lot of time in the wilderness and looked incredibly shaky at one point but has been able to build into something attractive to subscribers and Ten had the benefit of launching on the back of a significant collection of IP from their upstream owners)
The streaming market is crowded and you need something to stand out, what can Seven do to create that option? I’m not sure there is much.
Seven’s digital strategy is littered with false starts and early failures - at times, they have been well ahead of the curve but poor decisions have set them back considerably. They need to do something to modernise their business (being a collection of legacy media assets will only have a limited lifespan), but I don’t think at the same time that they can afford failure.
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Up to the minute live stream of horoscope predictions, and a fast channel with Mark Humphries sketches 
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