Seven West Media

Television Seven Network
1896

Ok

1897

Do other networks have general managers for each market?

1898

I know that Nine definitely does, doubt 10 would.

1899

Things they should have done:
• utilised their broadcast assets better in the digital division. The website and broadcast news were basically two separate entities catering to different audiences. No united voice, no streamlined brand.

• partnered with NBCU to bring Peacock or a facsimilie to Australia. It would have started slow but as content deals ran out, the could have really increased their library. The consolation prize is 7Bravo.

• put news on 7plus earlier. It took ages for full bulletins to be available online.

• make short clips available on 7plus. Who is watching 3 hrs of Sunrise on catchup? Put the key moments and interviews up there, increasing your pre-roll hits.

• stuck it out with podcasting. There were glimmers of a strategy picking up for a while. Success with Lady Vanishes, regular daily news updates, using Gemma Acton for a finance podcast, then poof…gone. Until they sign a deal with iHeart, but it takes effort to find their feeds these days.

• not try to dupe Daily Mail. They do it better, its their niche

• rely so heavily on social media. The fact that the axing of Meta’s content deal is having such an impact shows how reliant they were on it. From funding staff to driving clicks. It took 5 years to develop an app and email newsletters. Triggered only after Meta pulled the pin.

7 Likes
1900

This, is a MUST. Why Warburton never got into serious talks with them about Peacock bewilders me. Instead of Peacock we got 7Bravo that we just didn’t need.

2 Likes
1901

I would LOVE Peacock. The all Chicago shows, Law and Order universe. One place. In order.

I don’t watch any now cause on Prime they’re years old.

4 Likes
1902

10 definitely do, but a lot of them are hybrid roles.

Angela Neville in Brisbane is General Manager, Cameron Mudge in Adelaide is GM & Sales Director, same in Perth with Paul Townsend.

Toni Skaife was GM in Melbourne prior to recently moving to the ABC. Not sure if the role has been replaced.

Don’t believe Sydney have one?

1 Like
1903

Thanks for the clarification. Pretty big change for Seven to be removing these (and other) roles then.

Probably doing as much as they can to avoid hurting their on-air lineups too much.

1 Like
1904

They just need a station manager or something. Minor role. Or a state/region manager.

1 Like
1905

Peacock will not even survive in the US. It’s too small. Too crowded a market place. They will be exploring a merger with P+

Peacock was also wound down in UK.

If it has no future in US as a stand alone - it defi won’t come to Oz.

Seven should have launched their own (like Stan) 5 years ago or partnered with D+ or Binge/Foxtel.

They would be last to a saturated market now. It’s too late.

P+ and Peacock wont both be around in 4 years. Maybe even 2-3.

4 Likes
1906

Oh keep talking, keeping talking :heart_eyes:

1907

And, if built correctly, this could boost TV ratings too. Imagine if you clicked on a clip “SAS Australia: Challenge 1” it plays the 6 min clip, but then continunes into the rest of the episode if you were interested with no hold up.

1908

Disney doesn’t need them and Presto already failed.
Seven probably needs/needed a partnership in Stan. A Nine and Seven partnership could have been big for Stan Sport against Foxtel.

But Nine won’t give up any of that pie now

1909

i think it’s too late for any form of partnership between Seven and another streamer if it’s not Peacock, unfortunately…

the streaming market share is so diluted now, that i think an NBCUniversal takeover would probably be good for Seven

1 Like
1910

Its absolutely too late now, but if they had done it alongside the US launch, could have worked.

No doubt too late now. In the US, post Olympics will be the real test.

1911

Disney is still loosing hundreds of millions.
To survive in the US they are bundling with Hulu and ESPN
They are also partnering with Max in the US for Disney/Max bundle

If they need partners and bundles to survive in the US (and a FTA network like ABC to run endless ads for them) what makes you think they dont need a partner in Australia?

1912

Mostly a figurehead role as key business decisions have been coming out of Sydney for many years.

1913

TV management in Sydney no doubt?

1914

Another linear channel instead of just launching Peacock with all NBCU content on one platform was a mistake

1915