Seven West Media

Seven West Media (ASX: SWM) is proud to announce it is the first media company in Australia to be named an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).

Seven West Media is one of only 12 new change-making organisations across Australia to receive the highly regarded citation in 2022, after being assessed against extensive and rigorous criteria.

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Sarah Stinson appointed Director of Morning Television at Seven

The Seven Network today announced significant changes to the structure of its morning television operations.

Sarah Stinson has been appointed to the newly-created role of Director of Morning Television, taking on management responsibility for Australia’s #1 breakfast and morning programs, Sunrise , Weekend Sunrise and The Morning Show .

Sean Power takes on the role of Executive Producer of Sunrise , while Chloe Flynn, currently Managing Editor of The Morning Show , steps into the role of Executive Producer.

It was announced yesterday that Michael Pell will step down from his current role as Executive Producer of Sunrise and Weekend Sunrise after more than a decade of leadership to take on a new role within the business as Senior Vice President, Entertainment Content, North America, based in Los Angeles.

Commenting on the new appointments, Network Director of News and Public Affairs, Craig McPherson, said: “Sarah is the key appointment for this crucial role as we continue to expand and evolve our operations. Her career has been a catalogue of success, mostly driven by her relentless drive to put the audience and her team ahead of everything else.

“The teams Sarah will lead are the best in the business, both on air and off air, and I’m extremely confident they will thrive under her guidance, adding to Seven’s dominance of the breakfast and morning TV landscape every day of the week.

“Sean is an extraordinarily creative and talented television producer. He’s worked across just about every sector of news and public affairs, earning accolades and awards everywhere he’s been. A fierce competitor and passionate leader, I’m excited about the future with him working with Sarah and the supreme Sunrise team,” he said.

Sunrise and The Morning Show have been the #1 breakfast and morning shows nationally for 18 years and 14 years respectively, with a significant lead over their rivals. Both programs won their timeslots every week in the capital cities and nationally across 2021 and so far in 2022.

Sarah Stinson, who will begin her new role in April, said: “After 11 years as Executive Producer of The Morning Show and 23 years in television across the Seven and Nine networks, I am thrilled to take up this next challenge as Director of Morning Television.

“Through a pandemic, natural disasters and incredible global upheaval, breakfast and morning television have been a constant in our lives, bringing isolated communities together and keeping the nation informed as Australians wake up and think, ‘What will this day bring?’.

“It’s an honour to lead the incredibly talented Sunrise, Weekend Sunrise and The Morning Show teams, who have a proven track record in delivering breaking news, great entertainment and shining a spotlight on the issues that matter,” she said.

Sean Power, currently Executive Producer of Major News Events for 7NEWS, said: “There’s no other
breakfast show in Australia that cares as much about its audience as Sunrise. The team both in
front of and behind the scenes are world class, and they work around the clock to deliver the best
show every morning. It’s an absolute honour to join them.”

Sarah Stinson has been at the helm of The Morning Show for the past 11 years, during which time it
retained the title of Australia’s #1 morning show. She joined Seven in 2005 as a senior producer on
Today Tonight and within 12 months was promoted to the key role of Chief of Staff. Beginning her
career in the Channel Nine newsroom, she climbed the ranks from production assistant to researcher
on the Today Show before progressing to A Current Affair as a producer.

Sean Power has spent the past decade working as a reporter and producer across Seven, 2GB and Nine
Network, including as a producer on 60 Minutes, where he received both a Walkley Award and a
Kennedy Award for excellence in journalism. He joined Seven in 2017 as a senior producer for 7NEWS
based in Melbourne and was instrumental in the launch of the top-rating late-night news program The
Latest and 7news.com.au.

In a career spanning two decades, Chloe Flynn oversees the production of more than 12 hours of live
television every week. She joined Seven in 2007 as part of the inaugural The Morning Show team and
has since worked across numerous programs and special events including Sunrise, Weekend Sunrise,
The Daily Edition, the Royal Wedding of Harry and Meghan and Carols in the Domain.

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I don’t understand Pell’s new role, what does Seven West Media do in the US to need anyone as a “Senior Vice President”?

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The ‘W word’ comes to mind right away.

His title is “Senior Vice President, Entertainment Content, North America” which seems remarkably specific but, at the same time, terribly vague given that Seven has no particular presence there. It does reek of being a made up job title to look impressive but the reality of which is unclear.

And if he is the Senior Vice President, does that mean there is a “President, Entertainment Content, North America”?

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Seven appoints National Sport Sales Director

The Seven Network today announced the appointment of Rob Maclean as National Sport Sales Director, effective immediately.

Mr Maclean will be responsible for delivering the sales strategy across all of Seven’s powerhouse sports broadcasts, including the AFL, cricket, horse racing, Supercars, NFL and the 2022 Commonwealth Games in July.

Reporting to Seven West Media National Sales Director, Natalie Harvey, Mr MacLean will lead the national sport sales team to develop and execute market-leading sponsorship opportunities and work with clients to integrate their brand stories into Seven’s powerful sports content.

Mr Maclean joined Seven in 2007 and has a successful track record in driving commercial success across key sporting codes and events. He was most recently Head of Commercial and Partnerships, Network Sport, and led the sales strategy and implementation of two of the most commercially successful Olympic Games ever on Seven – Tokyo 2020 and Beijing 2022.

We are thrilled that Rob will take up the role of the national Sport Sales Director. Over Rob’s 15 years at Seven, he has created strong partnerships, delivered exceptional commercial outcomes and provided excellent team leadership. As we integrate the Seven and Prime businesses, Rob will lead the charge in evolving our sport product and creating even better opportunities for brands to connect with millions of Australians in the most exciting and engaging content there is.

Natalie Harvey, Seven West Media National Sales Director

Sport has always been in my DNA and I’m thrilled to be able to lead Seven’s wonderful sport sales team to deliver exceptional brand and business outcomes for our partners through the power of live sport and the strength of Seven’s truly national, cross-platform offering.

Seven has an incredible sport schedule, including Australia’s #1 winter sport – the AFL – Australia’s best horse racing 52 weeks a year, the best cricket plus the exhilarating Supercars and NFL. Add to that the most inclusive and diverse event of 2022, the Commonwealth Games, and we have a big year ahead.

Rob Maclean, National Sport Sales Director

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Seven joins UN Women’s Unstereotype Alliance

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Seven West Media is proud to announce it has joined the Unstereotype Alliance’s Australian chapter to help end harmful stereotypes.

Unstereotype Alliance is an industry-led initiative convened by UN Women that unites media, advertisers and advertising agencies to affect positive cultural change by using the power of advertising to help shape perceptions.

The members of the alliance collaborate to help create a world without stereotypes, empowering people in all their diversity, be it gender, race, class, age, ability, ethnicity, religion, sexuality, language or education. The Australian chapter was set up in November 2021.

As one of Australia’s leading media companies, Seven West Media is committed to its responsibility to work with the industry and encourage the end of harmful stereotypes, including gender stereotypes, to lead positive social change.

Whether it’s depictions of men struggling with household chores or changing a nappy, to girls being less academic and women unable to park a car, campaigns that reinforce negative stereotypes can cause offence, resentment and restrict people’s aspirations and opportunities.

Seven West Media Chief People and Culture Officer, Katie McGrath, said: “Seven takes its role as a positive and progressive force in society seriously. We recognise our important responsibility to work with brand partners to lead positive social change.

“It’s clear that harmful stereotypes contribute to inequality in society and limit people’s potential. As an industry, we must continue to work with our peers to encourage diverse, inclusive and non-stereotypical representations of all people on-screen.”

Founding members and allies of the Australian chapter of the Unstereotype Alliance include Accenture, Bayer Australia, Coles, Diageo Australia, Facebook Australia, Google Australia, IKEA, IPG, Ipsos Australia, Mars Australia, Mastercard Australia, Omnicom, Optus, Publicis Groupe, Salesforce, Snap Inc., Suncorp, Unilever ANZ, WPP AUNZ, Westpac and the Australian Association of National Advertisers.

Last month Seven West Media was the first media company in Australia to be named an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

Seven strengthens sales leadership team

Seven West Media today announced the creation of a new senior role and a restructuring of its sales senior leadership team to reflect its position as Australia’s leading total audience network in across capital city, regional and digital markets.

Seven has appointed Prime Media Group’s Sydney Sales Manager, Adam Forbes, to the new role of National Direct and Independent Agency Sales Director, responsible for building and overseeing client relationships across independent agencies and direct channels.

Following the recent acquisition of Prime’s assets, which has created the largest national total video audience in the country, Seven has expanded the responsibilities of its capital city television sales directors to include regional markets:

  • Georgie Nichols is NSW Sales Director
  • Peter Charles is Victoria Sales Director
  • Todd Dickinson is Queensland Sales Director
  • Damian Hampson is Western Australia Sales Director
  • Stephen Woolley is South Australia Sales Director, working alongside Russell Media

Katie Finney, Director of 7RED and the executive responsible for the strategy, creative direction and implementation of brand integration in Seven’s programming, has expanded her remit to include regional amplification and creating deeper connections for brands with critical regional audiences.
The new roles report to Seven West Media National Sales Director, Natalie Harvey, and are effective immediately.

Ms Harvey said: “The expanded remit and new structure of the senior leadership team across capital city, regional and digital has been designed for customer and business success. The new structure ensures we will retain expert knowledge in capital city and regional markets and have the right skills, resources and capabilities in place to ensure our commercial partners and brands remain at the heart of what we do.

“As Seven accelerates towards a dynamic and converged audience trading model, we are rapidly adapting and innovating our commercial strategy to ensure an easier, faster and more effective ecosystem for our clients as they engage with the largest national total video audience in the country.

“As the most watched free-to-air broadcaster across all screens, Seven can now help advertisers and agencies easily reach more than 91% of Australia’s population each month, including in the capital cities, regional Australia and digitally on 7plus,” she said.


Seven launches 7Connect

New ad solution to maximise national reach

The Seven Network today announced the launch of a significant new advertising product to turbocharge marketers’ national reach across Seven, 7plus and 7news.com.au.

7Connect gives clients the ability to simultaneously place one television commercial at the same time in all capital city and regional markets, plus parallel placements across 7plus and 7news.com.au.

7Connect will come to life on Sunday 17 April during 7NEWS at 6.00pm with the official launch of Hyundai’s major new “We’re not waiting for the future | Imagine that” campaign.

The first of its kind ad solution in Australia, 7Connect is part of Seven’s ongoing strategy to deliver unmatched national total video trading for commercial partners and brands.

Following the acquisition of Prime, Seven is the largest premium video content company in the country and we’re focused on creating easier and more effective ways for advertisers to connect with the scale of our unrivalled audience.

7Connect is a new product within Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative and was developed to help brands easily maximise reach across capital city and regional markets on our broadcast and premium digital channels.

7Connect is the best place for brands to achieve fast and effective reach across Australia’s most-watched network and we are thrilled that Hyundai and its media agency, Hearts & Science, are the first to take up the opportunity and we can’t wait to see their new brand spot up in lights this Sunday.

Georgie Nichols, Seven NSW Sales Director

Hyundai Motor Company demonstrates and delivers leadership in innovation. Locally in Australia we excite with the innovative products on sale today. At Hyundai, we believe innovation comes in more forms than just product, it’s the product and services that are available. What better way to demonstrate such attributes than by launching the campaign via another innovative and exciting platform such as 7Connect?” Hearts & Science Business Director, Gail Halbert, said: “We are proud to be partnering with the Seven Network to launch 7Connect. Hyundai’s shift to brand marketing is a game changer and our campaign needed unmissable media moments to showcase Hyundai as the most progressive automotive brand in Australia. A nationwide 6pm news roadblock across linear TV and digital screens is the perfect platform to launch Hyundai’s new brand messaging into market.

Kevin Goult, Hyundai Marketing Director

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Seven joins UN Women’s Unstereotype Alliance

Seven West Media is proud to announce it has joined the Unstereotype Alliance’s Australian chapter to help end harmful stereotypes.

Unstereotype Alliance is an industry-led initiative convened by UN Women that unites media, advertisers and advertising agencies to affect positive cultural change by using the power of advertising to help shape perceptions.

The members of the alliance collaborate to help create a world without stereotypes, empowering people in all their diversity, be it gender, race, class, age, ability, ethnicity, religion, sexuality, language or education. The Australian chapter was set up in November 2021.

As one of Australia’s leading media companies, Seven West Media is committed to its responsibility to work with the industry and encourage the end of harmful stereotypes, including gender stereotypes, to lead positive social change.

Whether it’s depictions of men struggling with household chores or changing a nappy, to girls being less academic and women unable to park a car, campaigns that reinforce negative stereotypes can cause offence, resentment and restrict people’s aspirations and opportunities.

Seven West Media Chief People and Culture Officer, Katie McGrath, said: “Seven takes its role as a positive and progressive force in society seriously. We recognise our important responsibility to work with brand partners to lead positive social change. “It’s clear that harmful stereotypes contribute to inequality in society and limit people’s potential. As an industry, we must continue to work with our peers to encourage diverse, inclusive and non-stereotypical representations of all people on-screen.”

Founding members and allies of the Australian chapter of the Unstereotype Alliance include Accenture, Bayer Australia, Coles, Diageo Australia, Facebook Australia, Google Australia, IKEA, IPG, Ipsos Australia, Mars Australia, Mastercard Australia, Omnicom, Optus, Publicis Groupe, Salesforce, Snap Inc., Suncorp, Unilever ANZ, WPP AUNZ, Westpac and the Australian Association of National Advertisers.

In February, Seven West Media was the first media company in Australia to be named an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

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This is the person who was executive producer of 10s I’ll fated Paul Henry fronted Breakfast.

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Majella also read daytime news for Nine

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New Zealand production company Great Southern Television (One Lane Bridge) has bought back a majority stake from Seven West Media.

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