Seven joins UN Women’s Unstereotype Alliance
Seven West Media is proud to announce it has joined the Unstereotype Alliance’s Australian chapter to help end harmful stereotypes.
Unstereotype Alliance is an industry-led initiative convened by UN Women that unites media, advertisers and advertising agencies to affect positive cultural change by using the power of advertising to help shape perceptions.
The members of the alliance collaborate to help create a world without stereotypes, empowering people in all their diversity, be it gender, race, class, age, ability, ethnicity, religion, sexuality, language or education. The Australian chapter was set up in November 2021.
As one of Australia’s leading media companies, Seven West Media is committed to its responsibility to work with the industry and encourage the end of harmful stereotypes, including gender stereotypes, to lead positive social change.
Whether it’s depictions of men struggling with household chores or changing a nappy, to girls being less academic and women unable to park a car, campaigns that reinforce negative stereotypes can cause offence, resentment and restrict people’s aspirations and opportunities.
Seven West Media Chief People and Culture Officer, Katie McGrath, said: “Seven takes its role as a positive and progressive force in society seriously. We recognise our important responsibility to work with brand partners to lead positive social change.
“It’s clear that harmful stereotypes contribute to inequality in society and limit people’s potential. As an industry, we must continue to work with our peers to encourage diverse, inclusive and non-stereotypical representations of all people on-screen.”
Founding members and allies of the Australian chapter of the Unstereotype Alliance include Accenture, Bayer Australia, Coles, Diageo Australia, Facebook Australia, Google Australia, IKEA, IPG, Ipsos Australia, Mars Australia, Mastercard Australia, Omnicom, Optus, Publicis Groupe, Salesforce, Snap Inc., Suncorp, Unilever ANZ, WPP AUNZ, Westpac and the Australian Association of National Advertisers.
Last month Seven West Media was the first media company in Australia to be named an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.
Seven strengthens sales leadership team
Seven West Media today announced the creation of a new senior role and a restructuring of its sales senior leadership team to reflect its position as Australia’s leading total audience network in across capital city, regional and digital markets.
Seven has appointed Prime Media Group’s Sydney Sales Manager, Adam Forbes, to the new role of National Direct and Independent Agency Sales Director, responsible for building and overseeing client relationships across independent agencies and direct channels.
Following the recent acquisition of Prime’s assets, which has created the largest national total video audience in the country, Seven has expanded the responsibilities of its capital city television sales directors to include regional markets:
- Georgie Nichols is NSW Sales Director
- Peter Charles is Victoria Sales Director
- Todd Dickinson is Queensland Sales Director
- Damian Hampson is Western Australia Sales Director
- Stephen Woolley is South Australia Sales Director, working alongside Russell Media
Katie Finney, Director of 7RED and the executive responsible for the strategy, creative direction and implementation of brand integration in Seven’s programming, has expanded her remit to include regional amplification and creating deeper connections for brands with critical regional audiences.
The new roles report to Seven West Media National Sales Director, Natalie Harvey, and are effective immediately.
Ms Harvey said: “The expanded remit and new structure of the senior leadership team across capital city, regional and digital has been designed for customer and business success. The new structure ensures we will retain expert knowledge in capital city and regional markets and have the right skills, resources and capabilities in place to ensure our commercial partners and brands remain at the heart of what we do.
“As Seven accelerates towards a dynamic and converged audience trading model, we are rapidly adapting and innovating our commercial strategy to ensure an easier, faster and more effective ecosystem for our clients as they engage with the largest national total video audience in the country.
“As the most watched free-to-air broadcaster across all screens, Seven can now help advertisers and agencies easily reach more than 91% of Australia’s population each month, including in the capital cities, regional Australia and digitally on 7plus,” she said.
Seven launches 7Connect
New ad solution to maximise national reach
The Seven Network today announced the launch of a significant new advertising product to turbocharge marketers’ national reach across Seven, 7plus and 7news.com.au.
7Connect gives clients the ability to simultaneously place one television commercial at the same time in all capital city and regional markets, plus parallel placements across 7plus and 7news.com.au.
7Connect will come to life on Sunday 17 April during 7NEWS at 6.00pm with the official launch of Hyundai’s major new “We’re not waiting for the future | Imagine that” campaign.
The first of its kind ad solution in Australia, 7Connect is part of Seven’s ongoing strategy to deliver unmatched national total video trading for commercial partners and brands.
Following the acquisition of Prime, Seven is the largest premium video content company in the country and we’re focused on creating easier and more effective ways for advertisers to connect with the scale of our unrivalled audience.
7Connect is a new product within Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative and was developed to help brands easily maximise reach across capital city and regional markets on our broadcast and premium digital channels.
7Connect is the best place for brands to achieve fast and effective reach across Australia’s most-watched network and we are thrilled that Hyundai and its media agency, Hearts & Science, are the first to take up the opportunity and we can’t wait to see their new brand spot up in lights this Sunday.
Georgie Nichols, Seven NSW Sales Director
Hyundai Motor Company demonstrates and delivers leadership in innovation. Locally in Australia we excite with the innovative products on sale today. At Hyundai, we believe innovation comes in more forms than just product, it’s the product and services that are available. What better way to demonstrate such attributes than by launching the campaign via another innovative and exciting platform such as 7Connect?” Hearts & Science Business Director, Gail Halbert, said: “We are proud to be partnering with the Seven Network to launch 7Connect. Hyundai’s shift to brand marketing is a game changer and our campaign needed unmissable media moments to showcase Hyundai as the most progressive automotive brand in Australia. A nationwide 6pm news roadblock across linear TV and digital screens is the perfect platform to launch Hyundai’s new brand messaging into market.
Kevin Goult, Hyundai Marketing Director
