James Warburton is flushing this network down the toilet like he did with Ten
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Skewing to a non-existent younger audience doesnât seem to make sense; how many young people actually watch free-to-air TV, and how much of it?
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Heâs from sales and marketing yet he thinks he has a clue about programming. He was a flop at 10 and hopefully he continues to be a flop here so he can be removed.
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To be fair, I think the damage or a lot of it had already been done under previous management and was always going to be a tough ask to turn it around. His wishful thinking and all does deserve criticism though.
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One thinks if heâs linked with News Corp in some ways and has been instructed to flush whatever network he has control over down the drain so that News Corp can swoop in. Tim Worner was a failure and James Warburton is much the same.
And if they watch they wouldnât watch Seven. They need to go back to their family friendly focus (25-54, 18-49) and commission programs which fits around those demographics, not cheap and unoriginal reality.
They also need to get into the SVOD streaming business sooner than later if they want to be profitable.
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According to a report in The Australian today, Seven will use the launch of Big Brother next month to overhaul their advertising structure. What theyâre going to do is cut ads in order to shorten ad-breaks by an average of 30% across their programming and by as much as 50% for certain programs like movies.
The network is going ahead with the changes after seeing audience numbers increase when they trialed having shorter ad-breaks during Seven News
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Ads can definitely be a turn off, so fewer & shorter breaks sounds good, but I wonder how theyâll fill the non-news/non-movie time (other programmes having been created with only a certain number of minutes in a half-hour or hour slot).
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Seems like a fairly reasonable move.
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Yep, pretty much!
Ew I hope not, although somehow it honestly wouldnât surprise me if a News Corp/Seven West Media merger (think on the scale of the 2018 Nine/Fairfax merger) is a longterm ambition for both companies.
That would be great although unfortunately, I canât see it happening especially when Seven have recently pulled the pin on producing/airing the one genre of programming which screams âfamily friendlyâ more than any other - childrenâs television.
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If the Nine/Fairfax merger is anything to go by, maybe Seven will become the dominant company which will own News Corpâs publishing assets amongst others (and thus taking control of Murdochâs Australian assets instead)? Of course the chances of me winning the lottery is higher but it would never hurt to wish a better alternative than the obvious, but absolutely disastrous scenario.
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You mean like he does with everything he touches!
I know they have that (idiotic) intention to cease childrenâs programming, but I seriously hope that in some capacity someone will take that position and invest in childrenâs programming in the future.
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Great, Iâm looking forward to seeing more Queensland and South Australian commercial in Melbourne
I am not sure how much money Seven will save by outsourcing scheduling.
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What a bizarre decision.
Seriously thereâs got to be other ways to cut costs. Not outsourcing their scheduling department to a country thousands of kilometres from Australia.
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This is so insulting to Australian media workers! Lets move things offshore and pay them peanuts! Theyâll move Sunrise to Manilla soon at this rate!
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I can see seven moving out of its HQs in both Sydney (Martin Place) an Melbourne (Docklands) very soon, and moving operations to cheaper location in both cities. Does anyone know how long 7 have left on their leases?
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But Australians wonât work for a fifth of their salary which is often what Telstra and Optus are paying their staff in The Philippines and India.
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