Seven Regional

The opposite could be true; Seven seem to have done pretty well in Qld, and Prime7 are struggling, so if Seven’s fortunes turn around…

Another thing which could well change if Seven takeover Prime, since the combined entity wouldn’t/shouldn’t care which of their channels viewers watch.

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On the contrary. Prime viewers are not counted in the Brisbane ratings so I would argue that getting maximum viewers to Seven News Brisbane in their battle with Nine would be more important.

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Ah of course, you’re right. Now I recall something similar being said about Nine owning both QTQ & NBN.

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Another corona message

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Are they 1.5 m apart, or does the costume count as PPE? :wink:

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Not sure if it has been mentioned before or not - but why does Prime7 News still heavily feature the yellow & blue colour scheme?

Their content in their news is second to none (compared to other regional networks), however, their lack of updating the colour scheme just screams WIN Network … and something they would do (i.e. keep the previous Nine colour scheme).

Plus the fact Prime7 News have to re-do all the graphics come 6:30pm weeknights, when 7NEWS would just have it ready to roll. Surely there is an easier/more efficient way.

@thesub1 I’d say the Prime7 News Director chose to have a custom look for his bulletins

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Blue and yellow is part of the current look, but the previous look was red on top of red with extra bits of red covered in red.

And no, the 7News graphics aren’t ready to roll. News packages are sent without graphics. The studio control room superimposes graphics during the broadcast. This is standard practice across the industry. The exception is the full screen graphics within a package (ie. a map depicting a location mentioned in the story or a text quote from a statement or a court proceeding).

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It’s just weird because yellow is hardly used in any other Prime7 material (not since they switched from PRIME to Prime7).

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This was the problem; it was just tooooo much red. Perhaps they’ve over-corrected now.

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@thesub1 news looks don’t normally follow station / network on air colours

Look at abc / abc news
7 / 7 news
9 / 9 news
10 / 10 news

No correlation between Colors for news and the network graphics

Completely agree. I was just referring to 7 / Prime7 News as opposed to 9 / NBN News / 9 News Regionals. They seem to follow the metros a lot closer than what Prime7 (and WIN News) does.

@thesub1 that’s because Nine owns NBN and Nine also produces the 3 bulletins for SCA

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There has been some talk throughout the years on these forums that the person overseeing the presentation of PRIME7 News struggles to grasp new concepts and ideas and believes his way of doing things is best.

I will have to dig through some old forum posts…

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I believe it was RegionalTV who said that the graphics designer has a portfolio of working with out of date, 90s graphics software and no vision for the graphics of Prime7 News.

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That actually jogs a few memories, I think you are right!

Prime7 News had graphics of a quality which arguably rivalled those of their major metropolitan partner in 2013.

But the updated graphics packages which came after that were so bad that you wonder why they don’t just use Seven News’ graphics package with their own logo. Then there’s the set…

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The title card of that period was particularly nice.

At a complete guess, maybe that package (or at least some elements of it) was commissioned by an outside company? The packages that came after the rebrand to Prime7 Local News definitely look in-house. Maybe they didn’t have the funds or see the value in outsourcing again if indeed the previous package was?

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IMO it just seems to be a waste having to have someone redo all the graphics for the national reports at 6:30pm.

@thesub1 no one is re-doing graphics. They are typed into a computer and the rest is automated. It’s simple as pie. It’s probably the same person that types in prime website mentions presenter names and weather info

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