Tonight, Southern Cross News Tasmania will take on a fresh new look as it becomes ‘Nightly News’.
Viewers can expect the same great local news they’re used to, which will continue to be produced in our newsrooms across the state.
The name change comes after SCA renewed its regional television affiliation agreement with the Seven Network in February. Facebook
Having thought about things a bit more, I wonder if they settled on the “Nightly News” name after market research indicated that a lot of viewers still call the service “Southern Cross Nightly News” after however many years? Wouldn’t surprise me if Prime did something similar too, rebranding the service as “Prime7/GWN7 Local News” after market research found that viewers still referred to the bulletin as “Prime Local News” even many years after the brand was phased out.
Yeah, I guess we’ll just have to wait and see what happens.
If they’ve only swapped out the “Southern Cross News” name for “Nightly News 7 Tasmania” it’ll probably be OK (although still a bit clunky) from an On-Air perspective. But if Seven have told them to change their graphics & theme music, well I’m not exactly holding high hopes for this.
I reckon the Opening VO will probably be something like…
“This is Nightly News from Seven Tasmania with Jo Palmer”
Reporter signoff wise, probably something like “Louise Hedger reporting for Nightly News” or something like that would be my guess.
The new Promo doesn’t look too bad I gotta say, maybe we should hold our thoughts…
I think there is some confusion with the new name, as it’s addressed as “7 Tasmania’s Nightly News” in the video. the Facebook Page should be named “Nightly News - 7 Tasmania” to avoid confusion and indicate ‘Nightly News’ is a sub-brand of 7 Tasmania.
I’m waiting now for someone to make the old “Southern Cross News” mistake.
Voiceover was something along the lines of “Live from our 7 Tasmania Studios your Nightly News with Jo Palmer begins now”
Sign off from stories is “Reporter Name, 7 Tasmania News” which is interesting.
7 Tasmania big logo on the second screen in front of the desk. Definitely was a launch of the 7 Tasmania brand last night then if it was the first time it appeared on the screens and is now being plastered across the news and I’d imagine other things from now on.
No watermark or other logos in the corner unlike the updates earlier.